Whether on Douyin, Xiaohongshu, Weibo, or Bilibili, personal accounts are always easier to operate than corporate brand accounts. This is because personal accounts and corporate accounts are completely different in terms of positioning and image establishment.

Personal accounts are more friendly and easier to gain the trust of fans. Even if corporate accounts strive to create an friendly image, they will be limited in their positioning and give people a sense of alienation.

Therefore, when MCN organizations incubate Internet celebrities, they are more willing to create personal IP.

Personal IP attracts fans through high-quality content output. After reasonable operation, these fans can be converted into private domain traffic as one of the means of future monetization.

So how to build a character IP brand?

Qiji Network has the answer for you.

Make positioning and establish a persona. To create a personal IP, you must first make a good positioning.

How to position it depends on what content you want to achieve conversion and monetization in the future.

For example, "Li Ziqi" is positioned as a pastoral video blogger. She sells farm food and local specialties in her videos. As her IP continues to grow and develop, she has also developed her own food brand.

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Therefore, before creating a personal IP, you must make a good positioning and find the key points that can be monetized.

After positioning well, you need to establish a personality. There are so many personal bloggers in the same field. If you want to stand out, you must have your own characteristics and characteristics.

Starting from multiple aspects such as personal labels, differentiated competitiveness, and market demand points, we analyze our own characteristics, advantages, and shortcomings, and extract a personal label from professional skills, personality, and appearance.

After determining your personal label, you can consider what differences will distinguish it from other similar IPs.

It is best to explore and amplify your own personality characteristics to make up for the vacancies in the new media industry. Only when you have something that no one else has, can you win unexpectedly.

Produce content and achieve monetization. If positioning and character design are the premise and foundation, then producing high-quality content is the core key.

Output high-quality content based on positioning and maintain a rhythm of updates, especially in the initial stage. To increase fan stickiness, you must continue to output high-quality content in a certain vertical field.

Think about it from your perspective, why fans should follow you and read your content, mainly because they can get value from the content you produce, whether it is emotional or just technical. Only the content you output is valuable can you gain value.

Fans develop a sense of trust, which in turn increases conversions.

Conversion and monetization is the final closed loop of operating IP. When you go from positioning and content to iterative evolution, improve professionalism, and accumulate fans at the same time, and finally become a valuable IP, you can easily gain the trust of fans. At this time, let’s talk about monetization.

Bring goods, the effect will be better.

Creating a personal IP requires a certain amount of professional self-media knowledge, which can be used as support. For individuals, if they want to operate their personal IP well, they still need the guidance of professionals.

Just as the Qiji Network platform provides IP creation industry case solutions, you can refer to the creation of IPs for accounts of the same type and choose the direction that suits you.