What are the composition methods for posters?

Before printing a poster, it is usually necessary to simply determine the composition of the entire layout. This will also facilitate later design and printing, and is also conducive to the beauty and practicality of the poster. Here are some common composition patterns, let’s take a look.

1. Stable composition.

The theme and logo of the screen are in the middle and upper part of the screen, and the lower part is the auxiliary explanatory text. The logo, theme, and auxiliary explanatory text are divided into areas.

2. Oval composition.

The theme, logo, and auxiliary explanatory text form a relatively complete oval shape, and the text and graphics are more inwardly focused. This composition makes the picture more complete.

3. Rectangular composition.

It means that the theme, logo, and auxiliary text form a relatively complete rectangle, and the text and graphics are more inwardly concentrated. This composition makes the picture complete and neat.

4. Semicircular composition.

Refers to the semicircular composition in which the auxiliary explanatory text is composed in a semicircular pattern area and is opposite to the theme and logo.

5. Logo, copywriting, left and right fractal composition.

This means that the left and right sides of the logo and copywriting are clearly differentiated.

6. Oblique shape.

A powerful dynamic composition.

The theme, logo, and auxiliary text are arranged diagonally according to the area, and the outside is aligned in the composition.

7. Triangular composition.

Triangular composition refers to an outwardly aligned composition in which the theme, logo, and auxiliary text form a relatively complete triangle.

8. Axis shape.

Divided into two categories, central axis linear shape and asymmetric axis linear shape.

(1) Central axis linear shape.

Set a central axis in the center of the screen, and the theme, logo, and auxiliary explanatory text of the poster will be centered along the central axis.

(2) Asymmetric axis shape.

The theme, logo, and auxiliary explanatory text of the poster are all arranged on one side of a real or graphic vertical line.

It is customary to arrange the theme, logo, and auxiliary explanatory text on the right side of the axis, all aligned to the left, or vice versa.

9. Counterpoint arrangement and composition.

What is the concept of counterpoint?

To sum up, it means that there is a certain direct relationship between the positions of two figures in the same plane of space.

It is a composition rule that strengthens the connection between different graphics in the picture and unifies them.

Using counterpoint can make the picture more active and enhance the sense of form.

Alignment is divided into line alignment, sideline alignment and digital alignment. Sideline alignment is divided into unilateral alignment, bilateral alignment, and wrong side alignment. Number alignment is further divided into unilateral alignment and digital alignment.

Bilateral number comparison.

(1) Sideline alignment.

In the same composition, the single or double edges of the constituent elements are aligned.

Unilateral alignment.

The same sides or pairs of different sides of the constituent elements... What are the composition techniques for poster design?

1. Highlight the key points. Highlighting the key points is the focus of poster design composition skills. It refers to the central content of the poster. If you want to focus on the part of publicity, you will generally place it in the center to make it more eye-catching, so that the people passing by will

You will see the message you want to convey at a glance, whether it is a product poster or an event poster, you can use this method.

When arranging the composition, the picture should have depth, such as a three-dimensional feeling, and should be visually balanced, with the guest and the host complementing each other, but not overpowering the guest and taking over the host.

2. The color tone should be harmonious. Poster color matching is very particular. It is the soul of poster design composition skills.

There are generally two ways to match colors, one is contrast and the other is soft.

The principle of contrast use is that weak colors (low chroma) occupy a large area, and strong colors (high chroma) occupy a small area, which must have a great visual impact.

For example, if the top is bright and the bottom is dark, it appears stable, while if the top is dark and the bottom is dark, it feels oppressive.

The soft matching method can be in the form of blooming, and a color system should be used to give people a comfortable and warm feeling visually.

3. The proportion of the composition should be moderate. There are many composition methods, such as symmetrical composition, centered composition, "S"-shaped composition, oblique composition, scattered composition, angle composition, etc.

The choice of composition method depends on the content of the poster. For example, event posters can use centered or tilted styles, and architectural posters can use symmetrical styles, which can set off the style characteristics of the building. These methods are not fixed and depend on the choice.

the will of the person.

The above is the answer from redtrans, a good helper of authentic Korean design~ The application of point, line and plane composition of posters is a knowledge point learned from a recent design course. I will review and share the first part.

An eye-catching poster is indispensable for a good composition. Proper use of the basic dots, lines and plane composition in the plane can instantly add color to the design.

The first is the point composition, including center point composition and third point composition.

Center point composition, as the name suggests, is to place the subject of the picture in the visual center.

The third point composition puts the subject at the third point position. When dealing with this kind of composition, you need to pay attention to the balance of the picture.

Two corresponding poster examples are attached below: In addition to point composition, there is also common line composition. There are roughly five categories of line composition: 1. Three-point line composition, with the subject arranged in the horizontal or vertical 1/3 of the screen.

Position; 2. Symmetrical composition, the picture is composed along the horizontal or vertical center line; 3. Diagonal composition, the diagonal composition of the picture is used, and it is recommended that the subject focus on the third point.

This is a composition method that can create strong impact, and is usually used to express the sense of power and speed.