The online audio-visual feast is a live broadcast.

With the normalization of epidemic prevention and control, online and offline linkage and the integration of culture, tourism and business have become the biggest highlights of this online audio-visual season. This online audiovisual feast is jointly organized by the Shanghai Internet Audiovisual Industry Association, Yangpu District Culture and Tourism Bureau, Yangpu District Commerce Committee, Wujiaochang Street Party Working Committee, etc. It aims to build Wujiaochang into a new New Year's Eve landmark for young people. .

It is also a collective online and offline "joint exercise" for many companies in Shanghai's online audio-visual industry to explore the future new economy. The building lights, landscape lights, LED screens and Easter eggs in Wujiaochang business district are also lit up simultaneously.

This event is the first C-side New Year’s Eve event in the five consecutive years of Shanghai Online Audiovisual Season. The Shanghai Internet Audiovisual Industry Association has united online platforms such as Bilibili, Meituan, Qimao, and Toutiao, as well as MCN organizations such as Xiaoniu Interactive Entertainment and their Internet celebrity anchors to use online audiovisual and other means to integrate Internet audiovisual, Internet celebrities, and culture IP, etc. are brought offline and linked to the government business district for great vibrancy.

Contents of the online audio-visual feast:

In the Wujiaochang "Easter Egg" Sunken Square, the live broadcast market focusing on "live broadcast + entertainment" is very lively, and the four live broadcast rooms have attracted many Young people come to check in. They broke through the "dimensional wall" and interacted closely with popular online IPs, searched for the best books to read in 2021, enjoyed trailers and trailers of upcoming film and television dramas, and received full "spoiler" benefits.

Live broadcast activities such as "Checking in the most beautiful gai in 2021" will invite UP hosts from Station B and Meituan anchors to become five-pointed "star" scouts and live broadcast through "online store exploration + offline consumption" mode, bringing an immersive new audio-visual experience to the audience, and let’s look for the “most beautiful check-in places” in the three major areas of Wujiaochang: food, fashion, and fun.