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Why has the KFC APP, which launched an impact on the e-commerce field, become the "source of all evil" that is criticized?

If you often use the KFC APP to order food, you will definitely be very familiar with "V Gold".

The so-called "V gold" is the points provided by KFC to its members.

As long as you order food at KFC, you can get a lot of "V gold".

Based on "V Gold", KFC APP has created a "V Gold Mall".

In this mall, products cover many categories, including "Home Kitchen", "Fresh Fruit and Food", "Beauty and Personal Care", "Digital Home Appliances", etc.

And there are many products under each category.

For example, there are many categories under "Digital Home Appliances". Buying mobile phones such as iPhone 11, audio-visual entertainment equipment, household appliances, etc. is not a problem at all!

In order to attract consumers to buy, "V Gold Mall" adopts a "gold coin" model similar to Taobao.

The points in the hands of consumers - "V gold", like "gold coins", can be partially or fully deducted when purchasing goods.

It can be seen that the KFC APP "learns" a relatively mature e-commerce consumption model.

Previously, "V gold" had fewer uses, mainly for redeeming food discount coupons, free delivery fees, etc.

Now, with the support of "V Gold Mall", KFC APP has transformed into an e-commerce platform.

Although the "V Gold Mall" of KFC APP looks dazzling, there are still some "unsolved mysteries" in it.

For example, most products have no user reviews.

After looking through a variety of products, not only large products like the iPhone 11 with more than 100 units sold have no reviews, but even the popular thermos cup with 1,904 units sold has no reviews!

Only a few popular products that have sold more than 2,000 pieces have reviews, and most of them only have about two or three reviews!

It is still unknown whether consumers who shop at "V Gold Mall" do not like reviews, or whether its review system is immature.

Another surprising thing is that "V Gold Mall" has been complained by many consumers about false delivery, selling second-hand goods, and being unable to refund.

It is understood that some consumers will encounter problems such as difficulty in refunding and poor product quality after shopping at "V Gold Mall", and their communication with the customer service of "V Gold Mall" is also very unsmooth.

To put it simply, "V Gold Mall" seems to be "only concerned with selling, not providing services".