Nanhong Plaza has a total land area of 1, 2 1 mu, a net land area of 9 1 mu, a total construction area of over 330,000 square meters and a total investment of 4 billion yuan. It is a modern urban complex integrating senior apartments, business offices, shopping centers, commercial outer streets, five-star hotels and large parking lots. It is the largest investment scale, the most complete function and the highest grade in Yueqing so far.

Nanhong Plaza Shopping Center, with a building area of over 1 1 10,000 square meters, is the first shopping center in Yueqing City to introduce the top international business model, covering fashion boutique department stores, international supermarket chains, five-star cinemas, discount KTV, electronic digital city, themed catering, leisure experience, culture and entertainment, brand monopoly and other formats. The shopping center implements the professional operation management mode of "unified investment management, unified planning and operation, unified service supervision", and takes "diversified business formats, fashionable goods and internationalized brands" as its operating characteristics to create the most comfortable and leisure humanized shopping environment for consumers.