Highlights of this year include: First, the main venue of this year’s Farmers’ Harvest Festival left Beijing for the first time and came to Yuncheng, Shanxi. The reason for choosing Yuncheng, Shanxi is because it is located in the Yellow River Basin and has China’s farming civilization. Also originating from the Yellow River Basin, Yuncheng has a unique and profound heritage of agricultural civilization.

Second point, this time the Yuncheng Farmers Harvest Festival takes the form of one main venue, two sub-venues and three venues. This is also the first time that the organizer has held the harvest festival launch ceremony and various forms of festivals in Wanrong County, Yuncheng City. Literary and artistic performances were held at the Jishan Branch to welcome the harvest in Zaoxiang, and the Farmers' Harvest Festival Song Concert was held at the Yongji Branch. The three venues interacted, and the entire Harvest Festival process was lively.

Third point, the Ministry of Agriculture and Rural Affairs has united a number of media and online and offline platforms to hold the Golden Autumn Consumption Festival. The Golden Autumn Consumption Season makes full use of the festive effect of the Farmers’ Harvest Festival and forms a linkage effect with National Day and Mid-Autumn Festival. In order to boost consumption, the well-known Taobao shopping platform has united a number of brands this time to vigorously promote the consumption of agricultural products online.

Fourthly, the work done in publicity of the Farmers’ Harvest Festival is also very sufficient. Many mainstream media have reported the whole event of the Farmers’ Harvest Festival, allowing people across the country to see a The new atmosphere and scene of farmers alleviating poverty and working hand in hand to build a well-off society have given people across the country a more intuitive understanding of the development of the motherland and the improvement of people's living standards. Especially the fashion blockbuster of the Farmers' Harvest Festival published by Guangming Daily is usually seen in The people working in the fields took the fruits of their harvest and dressed in some down-to-earth clothes, and were photographed by photographers in a fashionable publicity blockbuster, which won praises from netizens. People lamented that farmers can also be fashionable, and their lives are also very fashionable. Can be colorful.

Fifth, the epidemic has had a certain impact on my country’s agricultural production, and the holding of the Farmers’ Harvest Festival has given farmers full confidence in resuming production and life. This is also a part of this year’s Farmers’ Harvest Festival. main effect.