At present, B2C has been developing in full swing in China. It has become very simple for users to shop online, but there are not many innovations that really give users preferential treatment and convenience. Although each group network is not an innovation, this model has been running abroad for a long time. At present, the local group buying websites in China are growing rapidly and sweeping. For this new thing, which is full of infinite vitality in its infancy, its development prospect is bright, but it also needs to be guided.