In order to ensure that things or work are carried out smoothly and successfully, we need to start the plan formulation work in advance. The plan generally includes guiding ideology, main goals, work priorities, implementation steps, policies and measures, specific requirements and other items. So what issues need to be paid attention to when formulating a plan? The following is a new store opening marketing plan that I have collected and compiled for your reference. I hope it can help friends in need. New store opening marketing plan 1
1. Activity theme:
Colorful opening gifts for everyone
2. Activity time:
May 16th ~ May 20th
3. Activity content:
1. Opening: Opening gift shopping surprise collection with small tickets and coupons
Celebrating the colorful opening, give everyone good gifts. During the opening event, if you purchase a total of 100 yuan in small tickets for clothing and department store products, you will receive a 30 yuan coupon, and if you purchase a total of 100 yuan for leisure sports and luxury watches, you will receive a 15 yuan coupon. . Bring your valid cashier receipt to the main service desk on the first floor to collect it.
(It is expressly stated that the products are not participating, the coupon xx is valid for the main store, is valid for use during the event, and is invalid when it expires)
2. Supermarket: Opening to benefit customers, value-for-money redemption gift May 16 ~ 30th
The xx People’s Shopping Center store is open for business! During the opening event, customers will receive a redemption coupon for purchases over 38 yuan in the supermarket, and 2 coupons for purchases over 76 yuan. The coupons can be used to redeem the following items: Great value for money, the more you buy, the more you get! It’s definitely worth the money and will make you excited.
Eggs are 2.49 yuan/catty, and each coupon is limited to 5 catties.
Rice is 0.99 yuan/catty, and each coupon is limited to 5 catties.
Vidame soy sauce is 0.99 yuan/bottle, each coupon is limited to 1 bottle. < /p>
3. Home Appliances, Transportation and Fast Food: Home Appliances Opening and Draw Lucky Gifts
On the fifth floor, a 4,000-square-meter home appliance city, a 3,000-square-meter catering city, and a 2,0xx-square-meter video game city were grandly opened. Launched, the Home Appliances City brings together world-famous and domestic famous brand products, the Food City brings together specialties and famous foods from all over the country, and the Video Game City offers a variety of video games for you to play whenever you want, allowing you to enjoy urban life to the fullest.
During the event, customers who purchase home appliances and transportation products at the xx People’s Mall store can participate in the lottery with a valid cashier receipt. If the cumulative purchase exceeds 500 yuan, they will get one ticket, and if the total purchase exceeds 1,000 yuan, they will get two tickets. , and so on, up to 5 tickets can be drawn for a single ticket.
For supermarket purchases with a single ticket of 48 yuan or more, you can draw one ticket with your ticket, two tickets with a ticket of 96 yuan or more, and a maximum of 3 tickets for a single ticket.
(You can only participate in one of the lottery activities and redemption activities)
Prize settings:
First prize: a 32-inch LCD color TV, the activity is launched for 50 Taiwan;
Second prize: one washing machine, 100 units will be launched in the event;
Third prize: one electric pressure cooker, 500 units will be launched in the event;
Fourth prize: a summer quilt, 1,000 units were launched in the event;
Fifth prize: a bottle of Coca-Cola, 50,000 units were launched in the event;
Sixth prize: an ice cream, The event launched 100,000 units;
4. Literary Story: Colorful opening celebration, don’t miss the excitement
During the opening period, the country’s famous military band, lion dance troupe, and gong and drum troupe were specially invited to come. Come and help out, passionately present wonderful performances, let you experience the wonderful cultural feast, don’t miss this good opportunity!
4. Advertising:
1. Print 30,000 scratch-off sheets card (for home appliances) or use existing finished cards.
2. 30,000 copies of DM posters (10,000 copies issued by the post office, 10,000 copies issued by Qilu Golden Pages, and 10,000 copies issued by shopping malls)
3. TV station advertising (FeiZi advertising)
4. Meteorological Bureau advertisement
5. 50,000 mobile phone text messages
6. Store balloon atmosphere decoration
7. Store stickers and door stickers , Hanging signage
8. Opening hanging flag new store opening marketing plan 2
1. Purpose
Create an opening atmosphere, gather crowds for the opening, and promote xx supermarket A new concept of "one-stop" shopping.
2. Theme
A good life starts from xx | One-stop service for family shopping at affordable prices every day | One-stop home shopping for a good life at affordable prices every day
Three , time
x month x day - x month x day
IV. Activity content
(1) Manufacturer activities: supplier promotion arrangements
1. xx off-site free tasting
Event time: x month x-x day
Specific arrangements: the manufacturer is responsible, and the purchasing department and marketing department assist.
Activity venue: xxx
2. xx off-site large-scale promotion
Activity time: x month x - x day
Activity Content: Off-site raffle.
Specific arrangements: The manufacturer is responsible, and the purchasing department and marketing department assist.
Activity venue: xxx
3. xx off-site promotion
Activity time: x month x day - x day
Related support : The manufacturer is responsible, and the purchasing department and marketing department assist.
Event venue: xxx
(2) xx’s own promotion arrangements
(1) DM special promotion - 16,300 yuan (income 7,500 yuan)
1. Launch a series of limited-edition sales activities for well-known brands, sensitive products, and ultra-low prices
Launch special offers for about 120 SKUs. ——Purchasing Department is in charge
Crazy rush to buy products: 4 per day, 4x5=20 (SKU). ——Negative gross profit (post 10,000 yuan)
Special offer: 50 (SKU). ——Zero gross profit (charge 50 yuan/unit = 2,500 yuan)
Branded products: 50 (SKU). - Charged products (charged 100 yuan/unit = 5,000 yuan)
(2) Publicity plan - xxx follow-up - 7,180 yuan (income 3,000 yuan)
1. Radio Media: xx channel once
Release date: x month x-x day
Content: opening promotion advertisement, ultra-low price limited purchase products (20SKU).
Soft advertising and xx supermarket advertising are 1,000 yuan.
200 yuan for reporters from "xx Daily".
2. Banners
Street banners: 50 60x50 = 3,000 yuan (including industrial and commercial registration fees).
Content such as:
Supplier: China xx Cosmetics Co., Ltd. congratulates the opening of xx supermarket!
There are 40 suppliers, 100 yuan each, 40x100=4,000 yuan.
Relevant units: xx County Industrial and Commercial Bureau congratulates the opening of xx supermarket!
3. 10,000 balloons 3 days before the opening (the operation sends two employees to be responsible for inflating)
0.15x10000=1,500 yuan
4. The car is not dry Adhesive Advertising
Specification: 0.4x0.2=0.08 square meters/article
Content: Please maintain hygiene in the carriage, one-stop home shopping for a good life at affordable prices every day.
Quantity: 100 pieces of 0.08 square meters It is to quickly gather popularity. Only with popularity can the event be held effectively. This is the prerequisite for the opening event.
2. The second is the promotion of the store and products. The content of the activities must focus on the two points of the store and products.
3. The third is the creation of the store’s cultural brand. Each company’s cultural brand has its own characteristics, so it is very important to allow consumers to recognize the brand culture during activities.
2. Requirements for activity content
1. The activity content should be concise and specific: store address, product category, event time and location, brand culture and other information should be conveyed to consumers first , and make it easy for consumers to remember.
2. The content of the event should be entertaining and interactive, so that everyone will want to participate in the event after seeing the event promotion, and people who come to the event should be able to participate well.
3. The content of the event must be promotional: the purpose of the opening event is not to make money, but mainly to allow more consumers to experience and feel in the store. Therefore, the benefits must be truly transferred to consumers and cannot be done. Word games can truly achieve the purpose of the event, attract consumers' attention to the greatest extent, stimulate their desire to consume, and thus increase the goodwill and stickiness of the store.
3. Specific content of the activity
1. Activity time and cycle: It is best to choose the time on Saturdays, Sundays or holidays, and the cycle is 9 days (2 Saturdays and 2 Sunday).
2. Activity theme: The theme should be novel and reflect the characteristics of preferential promotions.
3. Promotional activity plan
Activity 1: Be polite when entering the store. In order to attract consumers, you can give exquisite gifts as long as you come to the store. It is best to have store promotions on the gifts. content.
Activity 2: Get instant discounts or free gifts when the amount is reached. You can set several levels of amounts. The more you spend, the more affordable it is.
Activity 3: For some special offers, the discount must be large enough to be attractive enough.
Activity 4: Membership card, apply for a membership card during the event to enjoy more discounts.
Activity 5: Diversified promotions, cooperation with cinemas, KTV, libraries, etc.
Activity 6: Lucky Draw. Everyone who enters the store to make a purchase will have the opportunity to draw a lucky draw. Several big prizes must be set up to attract consumers.
Any activity we do must benefit consumers as much as we can afford it. Only such opening activities can have the icing on the cake.
4. Promotional Activity Evaluation
During the activity, there must be dedicated personnel to supervise and record the entire activity process. After the activity is over, scientific analysis or summary should be carried out to prepare for future activities. Do a good job in accumulating experience.
The implementation details of the entire promotion are in place, such as carefully preparing for promotions, carefully arranging goods and promotional items, hanging promotional materials, etc. The execution of promotional activities must fully create a promotional atmosphere to ensure that customers experience the novelty of fashion shopping, and store clerks and promotional personnel must be good at guiding them.