1. Pay attention to hot topics. Hot topics are what everyone cares about. Master the hot topics, and then use them to develop and write based on this, and you can produce content that is of interest to users.

2. Pay attention to peers. There are top authors in every field. We need to pay close attention to the dynamics and writing content of these authors and be good at learning from them.

For example, if I am making a fashion account now, I will follow Midnight Fa Chi, Ximen Dasao, etc.

3. Use keyword search to make full use of the search function to find the subject content you want.

For example, use Baidu Index to search for "food" and you can get some hot words.

4. Take it from life. As the saying goes, art comes from life, and so do the materials.

A very small thing, through processing and thinking, can also become a big thing. Excellent authors can often see the big from the small.