Shallow reading means reading by leaps and bounds without thinking. The so-called "gulping down dates" and "reading ten lines at a glance" do not seek for a clear understanding. What it pursues is short-term visual pleasure and psychological pleasure.

"Textbook-style reading is divided into three links: mastery, familiarity and understanding, which may be useful for school excerpts

and professionals, but for mass reading, especially consumption reading, reading all kinds of information is more for the purpose of understanding and scanning." Lao Yu, a 42-year-old media practitioner, described the reading landscape in his eyes. He said that the habit of reading, indexing, and taking notes on reading was almost lost on him, and he started a blog, which attracted him with the incomplete style of breaking chapters and the way of reading and giving feedback in a short time after writing. He believes that this is a typical "shallow reading". The popularity of "quotations" is also one of the signs of shallow reading. When reading the media, people can often see columns similar to "voice" and "quotations", which makes reading more leaping. Even in history books, a "record-based" Extraordinary Way is very popular. You can read it from any page without affecting reading.

Shallow reading sometimes means "accuracy" and is more powerful in detail. If deep reading was once a gluttonous feast, it filled people's empty stomachs in an era of hunger, but in the face of shallow reading, the only thing people can do is to keep tasting like a gourmet, quickly digest and absorb, abandon and update, understand and forget.

deep reading is deep reading, as opposed to shallow reading. Zhongjin Online Deep Reading is a marketing management information platform integrating marketing, brand planning, enterprise management and industry analysis.

group-oriented: open to all front-line marketers, middle and senior managers of enterprises, marketing planners and those who are about to start their own businesses. For the crowd: For the public who want to broaden their horizons and expand their knowledge, the thoughts and articles condensed by senior marketing experts from all walks of life for several years of market fighting experience are not to be missed.

for investors who are ups and downs in the stock market and tend to study fundamentals, in-depth articles such as business model analysis and industry prospect analysis will be far more practical and effective than the financial reports issued by listed companies and the content reports on general information websites. Actual combat, vision, vision, unique thinking and the thoughts and essence refined from it cast deep reading. A successful example: Zhongjin Online's deep reading channel.