More popular?
If this question is really what you want to ask, then obviously the more public the better.
There are 800 million Internet users and 600 million mobile Internet users. If you want to achieve the largest possible coverage, comedy and food are both good choices.
Technology Clearly not.
After all, everyone wants to be relaxed and funny, and everyone has to eat every day.
Especially funny, not only do I hope to have a relaxed life, but I also hope to see videos that make people laugh. Although everyone eats every day, watching food videos is not strictly necessary.
(This logic is easy to understand. Everyone goes to the toilet every day, but we can’t see a series of videos of people doing fancy toileting. But these two fields are also the fields where the most people do it. So the answer is to do entertainment and comedy.
. But I think the author’s original intention may not be to know what kind of content is the most popular, but what direction is more promising at this stage? In that case, funny videos have become a super red ocean in the past few years, and
Commercialization is also difficult, so it may not be a good direction now. Some directions that are easier to combine with industry and make income are better choices: skiing? Texas Hold'em?
Projects that are high and have good monetization potential are better choices. Although short videos have not been around for a long time, there are many topics to choose from. As far as the main creators introduced to me, they are probably the following: 1.
.Humor comedy type Humor comedy type has a relatively wide audience, and entertaining and funny content can arouse the interest of most viewers. As long as it does not involve sensitive content such as pornography, gambling, and drugs, it faces the vast number of mobile and PC users.
Audience (you can't even broadcast these three). And another point is that if you are creative, then the format is relatively unimportant. In layman's terms, if you can have a creative joke,
If you shoot a little worse, you can still get good views. 2. Life skills and humor comedy also have a large audience, but relatively speaking, the audience of life skills will be relatively mature.
The basic appeal for life skills videos is "practical". However, some people really come with the purpose of learning something, while other people only watch it for one purpose, and that is to "pretend to be X", or so to speak.
To be literary is to seek novelty, so among various topics, the life skills category can not only provide people with practical skills, but also satisfy people's need to "pretend" in daily life, allowing some people to read it after reading it.
After the short video, you can feel "Wow, how cool" and you can successfully show it off in front of your friends. 3. Due to the complexity of some technology and digital categories, its audience, especially female audiences, is smaller than other topics.
will be relatively reduced, but the technology and digital category is still a high-quality topic that cannot be ignored. First of all, the extremely rapid update and iteration of digital products has brought a steady stream of materials, which allows us to continue to produce fresh content and keep users interested.
Secondly, with the popularization of personal digital devices such as mobile phones, people’s interest in technological digital products is gradually increasing, which can bring us more and more audience groups.
News has a very similar point, that is, the requirement for timeliness. You must get first-hand information, then process it, process it, and deliver it to the receiving audience. Broadcasting it one second earlier will bring great benefits.
You have an advantage in the market. Even if you just make an objective report on relevant content, you will still get a good amount of views. However, if you only think of "stirring" the content after others have said bad things, then I'm sorry, please guarantee it first.
You have a billionaire dad, because you might end up living on the streets the next day.
4. Gourmet Category Gourmet Category There seems to be no special reason to be popular in China. We have been "eating" for thousands of years and have never been convinced by anyone.
Thousands of years of food culture are destined to have great potential in food topics, and they can continue to produce high-quality content for a long time. After all, thousands of years of accumulation will not be finished in a few days.
"Food is the first necessity of the people", the audience of food category is as large as that of humor comedy category, and can even be said to exceed that of humor comedy category.
You can keep a straight face without reading the jokes, but you can't go without food and be hungry every day.