On September 13, it was revealed that the related stores of Shanghai’s popular internet celebrity restaurant Ichio Sukiyaki had shoddy ingredients and that the leftover sushi from customers was still recycled, and the company continued to sell to customers. The restaurant staff used the customer's serving spoon to eat the milk tea toppings. Once this disrespectful behavior was exposed, netizens' trust in "Ichio Sukiyaki" completely collapsed overnight. Before the relevant matters were exposed, the brand chain store became popular in the food world with its "all-you-can-eat M8, M9 and Wagyu beef" set menu for NT$229. Various food bloggers flocked to it. It can be said that whoever took the photo of the scene became popular. With such popularity It is really incomprehensible that this store dares to do such a violation of professional ethics under such high circumstances.

Afterwards, Ichisu Sukiyaki publicly apologized, saying that the store involved was a Suzhou Longhu Tianjie franchise store, and the headquarters had ordered the store to close for rectification. Please be informed. Netizens did not buy this apology statement. As a former customer of the brand, I personally do not accept this handling method. Using halibut as cod, using unrelated American Gold Label Wagyu boneless knee as Australian wagyu, and labeling it as "meat ceiling" on the Internet, this is really chilling to customers. Who doesn't know how to apologize? Offer customers leftover food and just say sorry and be done with it? After the closure and consolidation, continue to make money by counterfeiting M9 with cheap ingredients?

My mother once told me not to eat at a buffet when I was in my 20s or 30s. I didn’t even know which ravine the ingredients came from. ?Ichio Sukiyaki? This incident tells us that the ingredients are really not something that customers can guarantee with high prices. If the merchants have the evil intention of "passing off shoddy goods", even ordinary beef with a cost price of less than 50 yuan can be sold at the same price. Sold at 5 to 6 times the price.

The helplessness of diners cannot change the bad intentions of businesses. Only the unremitting efforts of regulatory authorities can break their bad habit of tampering with ingredients. As a foodie, I hope this is the last time this happens, and I hope this incident can serve as a warning to those businesses that profit from illegal practices and persuade them to turn around.