Douyin advertising product introduction: Douyin advertising 1. Douyin open screen advertising advertising styles: static 3 seconds, dynamic 4 seconds, video 5 seconds.

Sales method: CPT (the number of open-screen CPT product carousels is increased from 4 rounds to 8 rounds, and the inventory of a single round is 10,000 CPM).

GD does not support targeting, but can support third-party monitoring of exposure and clicks.

Note: For open-screen CPT sales, you need to place an order and submit materials at least 5 days in advance. For open-screen CPM sales, you need to place an order and submit materials at least 3 days in advance.

2. Douyin information flow advertising material types: horizontal video, vertical video.

Sales method: GD (single-page advertisement): Click the advertiser's avatar, nickname, title creative, "Details" label, bottom "View Details" bar, masked "View Details" button, and right-swipe the video content to enter the promotion landing

page; supports like interaction, does not count and display the number of likes, and does not support comments and forwarding; the advertiser does not have a Douyin account, cannot be followed, and does not have a Douyin homepage.

Targeting is not supported, but third-party monitoring of exposure and clicks is supported.

GD (native advertising): Click on the advertiser's avatar, nickname, and swipe right on the video content to enter the advertiser's Douyin homepage; click on the title creative, "Details" label, the bottom "View Details" bar, and the masked "View Details" button.

Enter the promotion landing page; support likes, comments, forwarding, and following the advertiser’s Douyin account.

Bidding advertising: supports application downloads and landing page promotion purposes, but does not support landing page-card and coupon advertising; supports cpc, ocpc, cpm, ocpm billing types; currently supports region, age, gender, first activation time, Android version, and ios version

, network, operator, mobile phone brand, etc. Targeting does not currently support app behavior classification, interest classification and other targeting.

3. Product introduction of Douyin stickers: Product advantages: native usage scenarios, active use by users, high acceptance, and long interaction time; stimulate users to actively spread, and after sharing and dissemination, trigger secondary use; vivid advertising form, enhance the brand on Douyin

Favorability among users.

Product price: Selling price: Net price 300,000/7 days.

Position: The fourth position in the first row of the Douyin sticker column for 3 days. The position is random for 4 days. If purchased continuously, multiple stickers need to be designed to ensure replacement once a week.

This product is a non-standard product with no guaranteed quantity and does not support third-party monitoring.

Douyin has the final say on whether stickers meet the online standards.

4. Product introduction of cooperation with Douyin experts: Content customization: Provide customers with video content customization that meets the tonality of Douyin.

Talent marketing: leveraging the influence and creative abilities of experts to achieve brand marketing content dissemination.

Native dissemination: Videos collaborated by experts can enter the recommendation stream normally and be disseminated natively on the Douyin site.

Secondary dissemination: Video content can be used for secondary dissemination on other platforms (only videos with Douyin watermarks).

Video pinned to the top: The video will be pinned to the top of the master's personal page for 5 hours, and the master will not add new videos during the protection period.

Video retention: Cooperated videos can be retained under the master’s account for three months and continue to be disseminated.