The characteristics of rural female anchors after 1970s are simple and true, grandstanding and striking. Maloney's demand theory can explain. Born in the 1970s, rural female anchors have lived in rural areas since childhood, often do farm work, and are hardworking, simple and hospitable, which is the universal image of rural women. However, because of my knowledge, please show your skills when you find a platform like the Internet to show yourself. Maslow's hierarchy of needs is an incentive theory in psychology, including a five-level model of human needs, which is described as a hierarchical structure within the pyramid. From the lowest level to the highest level, the needs are: physiology (food and clothing), safety (job security), social needs (friendship), respect and self-realization. This five-stage model can be divided into insufficient demand and increased demand. The first four levels are usually called defect demand (D demand), and the highest level is called growth demand (B demand). Maslow pointed out in 1943 that people need motivation to realize certain needs, and some needs take precedence over others.