Public account copywriting: 1. The content needs to be related to the industry and products; 2. Excellent title. The title should be attractive and summarize the theme; 3. The length of the article is moderate, 800 to 1,000 words is sufficient. Some readers feel that it is too long and they are not willing to read it.

Short ones will not have the effect; 4. Pay attention to the pictures: don’t use low resolution, don’t have anything to do with the content, and don’t have a moderate size; 5. The article should be tactful and don’t go straight to the topic. Instead, look for hot topics and slowly lead to the topic.

The essence of public account operation lies in content, which is the so-called content is king. However, if your article title, pictures and abstract cannot immediately attract users and make users want to open it, no matter how good your content is, no one will care about it.

The leader will introduce some general writing methods for WeChat public accounts to improve the quality of WeChat soft articles and help them increase their fans.

For an article, the importance of the title is self-evident.

Especially in today's era of information explosion, a good title plays a great role in expressing the main content of the article and enhancing the attractiveness of the article.

Here are some guidelines to follow.

1. Celebrity effect: First find out the positioning of the public account, and then look for celebrities in the field of the public account.

Such as Zuckerberg, Elon Musk and Steve Jobs in the technology industry.

For example, "The 10 most important habits in a person's life" and "Zuckerberg's 10 habits that he will stick to throughout his life".

Obviously the latter has a higher open rate than the former, and the forwarding rate in Moments is also very high.

On the one hand, it is a herd mentality, and on the other hand, people are obsessed with success studies.

Alibaba was listed in the United States last year, with a market value of more than 230 billion U.S. dollars, surpassing Facebook and becoming the world's second-largest Internet company after Google.

Jack Ma became popular all over the country in an instant, with various Jack Ma quotes and chicken soup flooding the social media.

This is a typical celebrity effect.

2. Flexibly apply Maslow’s Hierarchy of Needs Theory. The term “Maslow’s Hierarchy of Needs Theory” has become popular in the Internet industry, but few people, including the author myself, can truly fully understand it and apply it to products and marketing.

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But apply this theory appropriately 3. Learn to use symbols such as "!" "", "?" and adding some special symbols to the title will also have good results.

"!" The exclamation point generally expresses surprise, and generally expresses strong emotions such as praise, surprise, anger, sigh, sadness, etc.

Using this symbol generally attracts people's attention.

The "" black box number generally indicates a key mark, emphasis, which creates a visual impact and induces people to read.

"?" The question mark generally expresses questions, rhetorical questions, and hypothetical questions.

This kind of title makes people raise questions, and makes people have the desire to solve the questions and know the answers, and then open the article.

The above 3 bell symbols are more commonly used, but other symbols can also be tried.

4. Be good at using hot events to follow up on hot topics in real time and capture people’s herd mentality and curiosity.

For example, NASA recently announced the discovery of an Earth-like planet 1,400 light-years away from Earth.

In an instant, the news was all over the circle of friends, with all kinds of "You are 1,400 light years away from another earth, only one step away from XX, follow XX and you can XXXX".

This is a good opportunity to spread the word, and the forwarding rate of such articles in Moments is also very high.

Of course, this refers to soft articles, not hard advertisements. Who can help you transfer advertisements?

Hot events can be searched on Weibo hot search list, Baidu hot search list, Baidu trending list, and Baidu index. I won’t go into them one by one here.

5. I am good at using numbers. I often use them, such as 10, 1, and the three major numbers, such as "10 Books You Must Read in a Lifetime" and "10 Movies You Must See in a Lifetime."

With such a huge amount of information, people have limited energy and cannot read it all.

If you want to get valuable things in a time-effective and low-cost way, this kind of topic just meets people's needs.

A simple example, after someone has read 100 books, there will only be a few valuable books in the end.

And those few books that you know are valuable through a certain article took 1/10 or less of other people's time to obtain the same value.

Therefore, clever use of numbers can stimulate people's desire to open the article and get something valuable.

6. Add experiential discourse. Experiential discourse refers to reading and sharing articles from the user’s own perspective.

For example, if you feel good about it and want to share it with friends around you, you will add your own feelings, such as "I am so excited after watching this movie", "I think it is very good" and other words.

Applying the title of the public account, you can formulate the title like "a movie that made most people cry", "a fact that 100 million people know", "a song that made countless people cry".