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What impact has the rise of takeout had on instant noodles?

Starting from the 17th, passengers taking the G and D trains can order takeout on the high-speed rail.

Most of the merchants currently stationed are fast food such as KFC, McDonald's, and Real Kung Fu.

However, local specialties are also available at some stations, such as braised noodles at Zhengzhou East Railway Station and twice-cooked pork rice set at Chongqing North Railway Station.

Do you want to experience it? What can you eat?

Fast food, mostly specialty restaurants, are now on sale, and branded takeaways can be ordered on high-speed trains. From the outside, this marks the first time that China’s railway catering services have been opened to the public.

"China's high-speed railways have closed meals in the past, and their operating performance was not good. According to statistics, the rate of passengers ordering meals on high-speed railways is only 5%." Jing Linbo, director of the Evaluation Center of the Chinese Academy of Social Sciences, said in an interview with a reporter from China News Service that taking a ride

High-speed rail does not necessarily require catering services, not to mention that the price/performance ratio is not high.

According to news released by China Railway Corporation, passengers traveling on EMU trains prefixed with G and D can reserve meals through the 12306 website, mobile APP and other methods.

It can be seen that not all railway passengers can order takeaway, why are other train groups not included?

Jing Linbo explained that among railway passengers, high-speed rail and high-speed train passengers have relatively strong purchasing power, while passengers on other train groups may be more sensitive to meal prices and may not necessarily be willing to pay for differentiated meals.

The food reservations for many high-speed trains from Shanghai to Beijing show that you can reserve 15 yuan box lunches such as Kung Pao Chicken and Fish-flavored Shredded Pork Set.

The reporter inquired about the meals at pilot catering stations such as Shanghai Hongqiao Station, Hangzhou East Station, and Chengdu East Station and found that the prices of the self-operated meals on the trains are very transparent, ranging from 15 yuan for the Kung Pao Chicken Set to 60 yuan for the Beef and Fish Nugget Set.

All can be booked; at the same time, social brand catering is also gradually opening up for booking, but the existing online brands are mostly fast food such as KFC, Dicos, Zhen Kung Fu, etc., such as Zhengzhou East Railway Station’s three-fresh braised noodles and other special catering will be available from July 18

On sale.

Official data shows that in 2016, the number of railway passengers across the country was 2.814 billion. Regarding this large "mobile" market, Jing Linbo believes that there is still a lot to be done. The way out for high-speed rail catering is food and gift-based. This can be used as a starting point.

Only in this way can we open up greater operating space.

"For example, I may only stop at Wuhan Station for a few minutes, but through online booking and offline delivery, Wuhan specialties such as glutinous rice chicken and duck necks can be taken home."

When to order?

Reservations for branded meals close 2 hours before departure. It is understood that there are ***27 meal stations in this pilot, namely: Changchun Station, Changchun West Station, Shenyang North Station, Shijiazhuang Station, Tianjin West Station, Taiyuan South Station,

Zhengzhou East Railway Station, Wuhan Railway Station, Hankou Railway Station, Xi'an North Railway Station, Jinan West Railway Station, Hefei South Railway Station, Nanjing South Railway Station, Shanghai Hongqiao Railway Station, Hangzhou East Railway Station, Nanchang West Railway Station, Fuzhou Railway Station, Fuzhou South Railway Station, Xiamen North Railway Station, Changsha

South Railway Station, Guangzhou South Railway Station, Nanning East Railway Station, Chengdu East Railway Station, Chongqing North Railway Station, Guiyang North Railway Station, Lanzhou West Railway Station, and Xining Railway Station High-speed Railway Passenger Terminal.

When the reporter tried to order food from the above-mentioned sites, he found that the deadline for booking self-operated food is the departure time, while booking social brand food requires at least 2 hours in advance.

Take the G8509 high-speed train from Chengdu East Railway Station to Chongqing North Railway Station as an example. The departure time from the departure station is 11:30, and self-operated meals can be booked and refunded before 11:30 on the same day; while the cut-off time for social brand catering is

The order and refund time will be advanced to 9:30 on the same day.

High-speed rail meal reservations support Alipay and WeChat payments. How to pay?

Supports WeChat and Alipay payments and refunds arrive in seconds. Reporters noticed that the 12306 website and mobile APP were updated on the 17th, and both channels can smoothly complete the booking, payment, and order cancellation operations for high-speed rail takeout.

First, passengers need to enter the date of travel, train number, departure station and other information to search for meals at the catering stations passing by; after selecting meals, they need to fill in detailed personal information, including passenger name, carriage number, seat number, mobile phone number and

Invoice information, etc.; then submit the order and enter the payment process. The reporter’s experience found that payment can be completed quickly using Alipay and WeChat. The generated order can be queried in “My Orders” and the delivery status can be tracked.

It is worth mentioning that if the passenger's itinerary is changed or modified, the system will remind the passenger to cancel the meal.

When the passenger clicks the "Refund" button in the order, the system will prompt that the refund arrival date is "1-7 working days", and the refund arrival time according to personal testing is only a few seconds.

However, some commentators say that China Railway has opened its catering services to the public for the first time. This exploration is worthy of recognition in any case. The railway department’s launch of “online food ordering service” not only meets the dietary needs of passengers and diversifies catering supply, but also

Through the market competition mechanism, suppliers are forced to improve their service levels to improve the overall catering service quality and enhance corporate image.