Poster size: 686* 176
Note: The above dimensions can be enlarged in equal proportion.
Hungry? What's in the advertising copy of the World Cup? The World Cup has been going on for nearly half a month. As a copywriter, this popularity seems to be like missing the whole world! When all kinds of brands are struggling with "shooting" and "not shooting",
Ele.me
Ingenious, a set of posters of "Hungry dictionary" is simply the gospel of fake fans. Let's take a concrete look at how to explain the World Cup with the Hunger Commodities Dictionary:
1. World Cup
Every four years
World Chihuo Large Snacks Gathering
The whole people are partying. Buff is upside down day and night.
2. Offside
Foul action
The act of stealing food before dinner.
If you get past the defender, attack first.
3. Single-knife ball
Takeaway brother delivers takeout
Through high temperature, smog and heavy rain.
Send it to you on time
Stop the ball in the chest
After eating chicken breast
Suddenly filled with strength in the chest.
You can block the football with your body.
5.442 formation
Four kinds of meat, four kinds of vegetables and two kinds of desserts.
The most balanced way of nutrition
This is also a balanced offensive and defensive formation on the court.
6. Four Happiness
Eat four happy parties before playing.
Scored 4 goals in a row after playing.
Teammates, coaches, spectators and themselves are very happy.
Make up for position
Common Strategies of Rounding and Subtraction
Order other food to fill the vacancy in the quota.
It's like asking a player to fill a vacancy.
8. Fish jumps over Longmen
Top offensive skills
This move will surprise you.
9. People who can't hold things steady
Braised pork knuckle with butter in Chinese and western food
After eating, your hands are covered with oil.
Everything slipped away, including the ball.
10. Overtime
After a 90-minute snack party,
Because I don't think it's finished.
Ask for another 30 minutes.
As can be seen from this set of posters, the brand elements are skillfully combined with the technical terms of the World Cup, and there is also a hidden formula: Hungry product dictionary = World Cup technical terms+Hungry brand elements+
World Cup
Element, is there some truth? It not only explains the technical terms vividly and interestingly, but also gradually improves the brand's influence. Combine brand elements with hot elements, I believe you can also make an explosive copy!
"New Media Copywriting and Communication" author Ye Xiaoyu WeChat WeChat official account: Ye Xiaoyu Shao Yifu (talkto520).
Hungry? How to set the click background image?
wall
Then choose to change the background image in the album.
"
Ele.me
"Is a local life platform established in 2008, mainly engaged in online take-out,
New retail
, instant delivery and catering supply chain. 12 hungry, with the mission of "30 minutes of everything", committed to building a local life service platform with science and technology, promoting the digitalization process of the catering industry in China, and cultivating take-out into the third regular way of eating for China people after cooking and eating in class.
Software introduction
"Hungry" is a professional catering O2O platform in China, developed and operated by Ladas Network Technology (Shanghai) Co., Ltd., and it is a digital leader in the catering industry in China.
"Hungry" adheres to the belief of passion, extreme and innovation, thus establishing a comprehensive and perfect digital catering.
ecosystem
For the mission, provide users with the ultimate experience of convenient service, provide integrated operation solutions for restaurants, and promote the digital development process of the entire catering industry.
April 20, 1965, 438+07,
Meituan
Comments,
Baidu takeout
With the support and guidance of the US Food and Drug Administration in Beijing, major online ordering platforms such as Homecooking Party spontaneously set up an online ordering platform industry self-regulatory alliance.