Tik Tok's pink-up method is also quite pure, just send videos with content to attract users. In this process, the most efficient one is the traffic recommendation given by Tik Tok Platform itself, which is what we often call the "hot spot".
But after all, Tik Tok is a product of today's headlines. There is an intelligent recommendation mechanism in today's headlines to give the recommended traffic, and there are more or less some rules to follow. Similarly, if you want to get fans quickly and make your videos popular, there are actually some general rules.
1. "Top 5 Rules"
In today's sharing, we mainly focus on the Tik Tok trading project, so all the rules are equally applicable to the new number, and a Tik Tok wants to gain higher weight, so we must pay attention to the "Top 5 Rules".
according to Tik Tok's algorithm rules, the first five videos of all new accounts are the key to determine the initial weight of an account. The higher the user feedback data obtained from these five videos, the higher the initial weight.
Moreover, the videos published by the new account are more popular with the system, and it is easier to get recommendations than the old account. Therefore, for the new account, you must pay more attention to the video released at the initial stage, and strictly control the content, theme and quality.
2. "1,511,111"
For people who have been operating the Tik Tok for a long time and have some experience in account operation and online popularity, after a video is released, it only takes 1 hours to roughly know whether it can be popular.
what is used here is the string of digital standards of "1,511,111", that is, within 1 hours of the release of a new video, the video will be played 5111 times and the number of likes will be higher than 111, so the popularity of this video is almost inseparable.
some friends may say, can I buy some user data myself after the release of the new video, so that this video can reach the "1.5 million" standard under the condition of human intervention? Calculate the cost of a popular video only in 1.5 yuan.
In fact, this operation is not feasible, because the intelligent recommendation mechanism in today's headlines also exists in this link.
Here's an example. When a new video of yours is released, the platform will give you some initial recommendation traffic according to the weight of your current account, so that's why we will first emphasize to you why the initial weight affected by the first five videos is so critical.
assuming that the initial recommendation traffic is 511, the platform will let your video appear in front of 511 users who match your video type, usually in "recommendations". Then the platform will decide whether to give you a follow-up traffic recommendation based on the behavioral feedback of these 511 users.
If 411 out of 511 users have watched your video completely, you are likely to get more traffic recommendations in the future. Otherwise, it will stop recommending, which is why many videos stagnate after the broadcast volume rises to a certain number.
so artificially creating user data will not bring any help to your video when it is popular on the internet.
3. Give up the account
There are also many friends who haven't got a good user data feedback after posting videos for many times, so it is likely that the quality of the first five videos is too low, or even there is illegal operation. For example, false broadcast volume, marketing information with advertisements, watermarks of other platforms, frequent handling, involving sensitive topics and so on.
In these cases, the weight of your account will be reduced to the lowest point, which is manifested by the fact that the amount of released videos has been kept up, and the video review time is very long.
If the above phenomenon occurs, I suggest you give up this account as soon as possible, and don't put too much energy into it, because such an account has no value.
In Tik Tok trading circle, some people have shared "weight remedies". I have tried these methods with low-weight accounts one by one, and found that they are not very effective. Of course, this may also vary from person to person, and you can operate it yourself if you want to try.
① Be strict with the No.1 camera and No.1 camera, and don't use the simulator
② Only release original videos during the power reduction period, and shoot with Tik Tok APP, and don't use the video uploading function
③ Take part in official hot topics, use more popular music, and use more @ Tik Tok assistants
4. Four factors that affect the subsequent weight
After the initial weight of the first five videos of a new Tik Tok is determined, Like > Comment > Forward.
after the video is successfully released, the system will recommend it to a small number of users according to your current weight. If the users watch the whole video, then the system will think that this is zero play.
then, the system will comprehensively calculate the quality of this video according to the specific data of the remaining three factors. If it meets or even exceeds the standards set by the system, it will be regarded as high-quality content, and the system will give more traffic pushes to make the video get more exposure, thus forming a complete recommendation process of popular videos.
5. Techniques for improving the weight of accounts
Since whether a Tik Tok account can be popular or not is closely related to the weight, are there any tips to improve the weight except that the performance of each video can change the weight?
① Video release time
As can be seen from the figure, the number of likes of videos in different time periods is very different, and 13:11 pm and 18:11 pm are the peak periods of likes.
By cleaning the distribution curve of these 21,111 pieces of data, we can clearly see that most of the videos are below 711, and there are not many videos with more than 11,111 likes.
According to the recommendation algorithm rules of vibrato short videos, you usually calculate the praise rate and forwarding volume of the top 1111 recommended videos. If the proportion of your forwarding likes is relatively high within this recommended amount range, the system will correspondingly push the next batch of traffic to you.
therefore, the likes of the top 1111 recommendations are very important. Therefore, sticking to the time of video release and releasing video at peak hours can effectively improve the video weight and the chance of being popular.
② Binding official hotspots or hot spots
After learning the method of getting high traffic during card time, what you need to consider is what content to send. In fact, content is also an important factor in determining the level of traffic, so you need to learn to rub hot spots.
There are many hot topics, challenges, official activities and so on in Tik Tok, all of which can get the official recommendation weight, so often these videos can get a higher broadcast volume, thus improving the like probability.
③ Use more popular music
Users love to follow the trend. If any BGM is popular, put it into their own video, and users will feel that the music is familiar and friendly when they brush this video.
④ More @ Tik Tok Little Assistant
Facts have proved that @ Tik Tok Little Assistant is really helpful to the hot spots. It is recommended to bring all videos.
⑤ Positioning to popular business districts
Positioning to popular business districts when releasing videos can also enhance the video weight.
6. There should be no
illegal operations, including but not limited to advertising, sensitive topics, non-positive energy, taking goods, leaving WeChat, QQ, phone numbers, etc., which are not allowed by the government.
The only thing to note is that you can use the shopping cart function opened after 11111 fans to bring goods. It is recommended to leave homophonic words in the personal profile of the account after leaving WeChat. In fact, Tik Tok's management of this piece is not as strict as expected, mainly for the violations in the video.
So leave this information in other places other than video as much as possible, and the comment area is also a good way.
Generally speaking, being popular in Tik Tok is a process that makes perfect, but it's not that videos can't be popular without being popular. This is just a way to quickly increase the amount of money. With the support of its own realized projects, it can effectively increase the income. In the absence of realized projects, the trading account is also a considerable income.