1. Use momentum-based live broadcast preview copywriting to increase the exposure of the live broadcast. This kind of copywriting is usually seen in the live broadcast previews of brands and celebrities, because major anchors often invite celebrities into the live broadcast room, and they can directly use the influence of "celebrities" to promote and build momentum. However, not every anchor can afford celebrities, but when writing live broadcast preview copy, we can use this momentum to attract people to watch.

2. Lottery-type live broadcast preview copywriting to meet the needs of a certain group. This kind of live broadcast preview copywriting is suitable for everyone. It uses a lottery to attract people to enter the live broadcast room. However, the prizes given by the lottery must be attractive enough or meet the needs of a certain user group, so as to encourage the target user group. Forward comments to increase the exposure of the copy and attract people to come and watch the live broadcast.

3. Simple and crude live broadcast preview copywriting attracts precise users to enter the live broadcast room. Directly share the list of live broadcast products in the live broadcast preview copy to be written, and preview some product discounts to attract accurate users to enter the live broadcast room and increase product conversion. For example, before each live broadcast, Li Jiaqi will publish a live broadcast preview poster on the WeChat public account. The poster is a complete list of live broadcast products, arranged by category, and users who are in demand for the products will enter the live broadcast room.