the party's Report to the 21th CPC National Congress proposed that? Combine the implementation of the strategy of expanding domestic demand with deepening the structural reform of the supply side to enhance the endogenous motivation and reliability of the domestic macro-cycle? .

to expand domestic demand, we should further play the basic role of consumption. How to adapt to the consumer demand of residents and make good use of the government and the market? Two hands? Digitize and standardize these with enough? New ability? Let traditional industries catch up with the times? The reporter walked into Fujian, which is all over the country? Shaxian snack? Find out.

steaming flat meat, mixed noodles with a sauce flavor, steamed dumplings with thin skin and juicy juice? With a grounded food, people in Shaxian District, Sanming City, Fujian Province traveled all over the country, making a name for snack brands and expanding the industry of strengthening agriculture and enriching the people.

the store has a new look, has it? Face? More? Lizi?

　? I liked this bite at school. ? Zhao Tongxin, a citizen of Suzhou, Jiangsu Province, just graduated from college. She mentioned the changes of Shaxian snacks in recent years, and she praised them again and again. The environment has improved, the variety of dishes is more abundant, and the delivery is also fast. ?

The Shaxian snack bar that Xiao Zhao often goes to is located in Jiayuan Road, Suzhou. The shopkeeper Peng Maoqing told his own story: I left Shaxian early and went out with my uncles and uncles. Find a place near the street, a table or two, set up a coal stove, and start cooking. I can't forget the choking smell of coal stoves now. ?

Peng Maoqing said: Many people have the impression that Shaxian snack is a small workshop with a simple environment, which is an old imperial calendar! ? Walking into his shop, the orange wall tiles are polished like mirrors, the wooden square tables are clean and tidy, the open kitchen is spacious and bright, and the snack culture wall makes many customers shine at the moment after entering the store. ? Customers all praise our good environment! ? Peng Maoqing is very proud.

Peng Maoqing's experience is not a case. ? With the improvement of people's living standards, consumers are pursuing peace of mind and comfortable dining experience. ? Zhangxin, deputy director of Shaxian Snack Industry Development Center, said that in recent years, Shaxian District relied on Shaxian Snack Group to promote chain operation and standardized management, and provided management training services to the snack owners.

　? When I went back to my hometown to attend classes, I first learned? 4D kitchen? This new thing. ? Peng Maoqing said that the standardized management of shops should be? Face? More important? Lizi? . ? Frontispiece is beautifully decorated, and all kinds of items in the kitchen should be distinguished; Separate raw and cooked refrigerators to ensure hygiene; Everything used up and returned to its place? This gave me a brand-new business idea. ?

　? Learn from the scriptures? After returning, Peng Maoqing soon tasted the sweetness. After the renovation and upgrading of the store, the turnover in the first month increased by nearly 51%. ?

centralized training is effective. what are the policies? Gift package? Not a few.

In recent years, the exemption line of small-scale taxpayers' value-added tax has been continuously improved, and various tax reduction and retirement policies have been introduced one after another, which has made Peng Maoqing feel a deep warmth. ? At the beginning of this year, affected by the epidemic, we had almost no revenue for a month or two, and relevant policies and measures reduced the rent for stores, which eased our pressure. ? He said that not only that, Shaxian Rural Commercial Bank launched customized services for snack owners. In the past, loans had to be reviewed for several days, but now they can be processed online, which is convenient and fast and helps us tide over the difficulties. ?

to solve the thirst, we must find ways to increase our income. Shaxian Snack Group cooperated with major take-away platforms to set up a professional team to provide take-away business guidance for snack shopkeepers.

　? From picture display to food packaging, from ordering service to after-sales customer service, the professional team provided us with all-round help. ? Peng Maoqing said that since the beginning of this year, the take-away business in the store has become more and more popular. I am confident to improve the quality and service of catering and attract more repeat customers. ?

digital transformation

improvement of management efficiency

Shaxian snacks used to be small and scattered? A mom-and-pop shop? Mainly in form, the business model is relatively traditional and extensive. Nowadays, the government, banks, enterprises and other parties have cooperated to help snack bars to upgrade digitally, which has injected new impetus into the operation and development of snack bars.

　? Digital one? Fire? Let the store business become more and more prosperous. ? Lai Dachuan, the person in charge of Shaxian Jinyu Catering Management Co., Ltd. said? A small change in the cashier has greatly improved the management level of the store. ?

Lai Dachuan, for example, the company manages dozens of Shaxian snack shops in Shijiazhuang, Hebei Province, and uses the digital terminal of the cashier settlement system to gather the humble transaction data. Get together Out of value.

　? For example, transaction data can help improve products and services. ? Lai Dachuan said that through the statistics of the cashier settlement system, he was concerned that the sales of noodles were not ideal. Why is the signature food cold? ? After some understanding, it is the main reason that the mixed noodles are easy to fall off. ? Lai Dachuan said that the traditional way of eating noodles in Shaxian pays attention to eating while mixing, while in northern cities, in order to cater to consumers' eating habits, stores mix thick peanut butter with noodles, which is easy to lump and affects the taste.

find out the crux of the problem, and treat the symptoms? The medicine first tries to dilute the peanut butter, and the diluted sauce makes some consumers feel that the quality is declining; A little broth was added to the noodles, which made the noodles not lump, and added the delicious flavor of the soup, and the sales volume rose.

Through groups of data, we can accurately find out the shortcomings of management: if the sales volume of certain dishes in a store is not high, it may be a problem of the chef's skill; If a dish is not popular in every store, it may be that the menu of this dish needs to be improved; And if the overall turnover of a store declines, then it may be that the environment and service of this store need to be improved?

the application value of data mined and collected from stores is constantly expanding. Zhangxin said that analyzing the operation status of Shaxian snack shops by digital means can not only improve the management level of the shops, but also provide data support for the innovation of Shaxian snack products and the standardization of dishes, forcing suppliers to strictly control food safety and quality, which has played a positive role in improving the supply chain level of the whole industrial chain.

in recent years, the relevant departments in shaxian district have established a complete modern service system and supply chain channels with the cash register settlement system of stores and the digital transformation of supply chain as the breakthrough point. According to the relevant person in charge of Fujian Banking and Insurance Bureau, Shaxian District Government signed a cooperation agreement with Shaxian Rural Commercial Bank to complete the first phase of the national Shaxian snack digital intelligence platform, connecting about 31 major snack ingredient suppliers, thousands of snack shops and logistics enterprises, realizing the digital online management of the whole process of the snack industry and empowering the development of the snack industry.

the construction of data system has also given stores more resources.

　? We developed it based on the supply chain scenario? Online collective loan? By extracting and analyzing the transaction data, the credit line is approved to solve the financing problem of snack bar. ? Zhong Luhua, the relevant person in charge of Shaxian Rural Commercial Bank, said that by the end of July this year, the bank had provided 45 million yuan of credit loans to more than 1,211 Shaxian snack business owners.

reducing costs and increasing quality control

making industrial clusters bigger and stronger

Mr. Deng from Changzhou City, Jiangsu Province has been making Shaxian snacks for many years. There are many dishes, and there are many clues to prepare materials and prepare dishes. In the past, he was always busy getting up early and greedy for the dark.

　? Go shopping before dawn. Just making steamed dumplings, you have to eat nearly 111 kilograms of noodles a day, which makes people sleepy. ? Mr. Deng said that traditional snack bars are single-handedly, with high labor and raw material costs. Nowadays, many dishes in the store are delivered by suppliers, which greatly reduces the operating costs of the store.

　? Delivered to the door? Where did our products come from? In Sanming City, Fujian Province, the construction of Shaxian snack industrial park has been continuously promoted, gathering snack processing enterprises to provide strong support for improving production capacity and optimizing supply.

in the standardized production workshop in the central kitchen of the industrial park, one automation equipment works efficiently and one assembly line runs in an orderly manner.

　? Here is the steamed dumpling production line, where carrots, cabbage, green onions, fresh meat and other ingredients are automatically made into fillings by machines; Dumpling skins are also made by machine and automatically formed, and each steamed dumpling is evenly wrapped with 7 folds on one side. ? Hu Mingbao, the head of the central kitchen, introduced with great interest that on this production line, workers only need to operate the equipment easily, and more than 71,111 semi-finished steamed dumplings with a total weight of about 1.1 tons are made every hour, which are continuously supplied to Shaxian snack shops. ? Such an automatic centralized production and supply model can greatly reduce the operating costs of stores and help strengthen food control. ? Hu mingbao said.

the construction of the central kitchen is a microcosm of the relevant departments' strong support for the expansion and upgrading of the snack industrial park, attracting related enterprises to gather and extending the industrial chain. Zhangxin introduced that from March last year to the beginning of this year, the local Shaxian Snack Industrial Park added 211 mu of land, and invested more than 1 billion yuan in the construction of standardized factories and other public facilities to attract enterprises above designated size to land. A number of food science and technology enterprises, specialty snack food enterprises and condiment production enterprises have settled in, and the industrial clusters have been growing.

bringing in enterprises is only the first step, and the business environment should be continuously optimized for the development of enterprises. ? In recent years, the tax authorities have guided enterprises to fully enjoy various tax reduction and tax deferral policies; Did the market supervision department start on-site service? Instructor? , to help enterprises solve problems; The park reduces the rent for enterprises and reduces the operating pressure. ? Hu Mingbao said that the policy of benefiting enterprises is warm, and enterprises have strengthened their confidence in development.

　? With the support of policies, the second production of Shaxian snacks will gradually form a scale, which will better stabilize product supply, ensure quality and safety, promote product innovation, enrich the variety of dishes, and further reduce the cost of equipment, purchase and labor for store operation, laying a solid foundation for the better development of snack industry. ? Zhangxin said.

extending the chain, breaking the circle and going to sea

enriched the farmers? Beautiful? To attract consumers

Some people wander north and south, and some people open snack bars in front of their homes. In Yubang Village, Xiamao Town, Shaxian District, a village called? Looking for the root and chasing the taste? On the snack street, many tourists taste authentic Shaxian snacks here.

In front of a hand-made flat meat shop, the owner Yu Hechuan skillfully kept flat meat flowing? Jump? Go to the table. ? The first floor is a shop, and you can live upstairs, which invigorates your assets and increases your income. ? He said that tourists can not only taste the original snacks here, but also feel the snack culture at close range.

compile the "Shaxian snack industry breeding plan" to promote the better development of Shaxian snack supporting industries; Tap the brand effect and vigorously develop the cultural tourism industry? Shaxian snack bar started from a single snack bar, and now the primary, secondary and tertiary industries go hand in hand and develop together, forming a virtuous circle of mutual promotion and coordinated development among industries.

Last year, Shangengyuan Food Co., Ltd., a supplier of Shaxian snacks, put into production in Sanming High-tech Industrial Development Zone. Bags of pickled vegetables are packed in automatic production lines and sold inside and outside the province. And mustard, the raw material used in pickles, has become an income increase for farmers? Golden pimple? .

　? Enterprises and villages and towns adopt? Company+order? Based on the characteristics of mustard production in winter, intercropping is carried out during slack season. The ordered planting area is 211 mu, which helped cooperative farmers increase their income by 1 million yuan that year. ? The responsible person of the company said.

Yu Guangqing, the rich leader of Yubang Village, set up Shaxian Yixin Agricultural Cooperative, with the guidance and help of relevant departments, to realize the whole process of mechanized and large-scale production and scientifically carry out tobacco and rice planting and seed production. In addition, the production of agricultural products related to snacks such as Chinese herbal medicines, spices and poultry has also been scaled up. Last year, the per capita annual income of more than 111 members exceeded 61,111 yuan.

　? Effective connection between primary and secondary production and local supply of raw materials can provide stable and low-cost supply guarantee for food processing enterprises. In the meantime, yes? Second production with one production? , but also conducive to promoting rural economic industrialization and agricultural development, promoting rural revitalization, helping * * * with prosperity. ? Zhangxin said.

　? The transformation and development of Shaxian snacks is also continuously activating the relevant consumption potential. ? Zhangxin introduced that the local authorities are making great efforts to develop cultural tourism products and services, build Shaxian Snack Culture Theme Park, and build? Eat, live, travel and buy entertainment? Integrated characteristic scenic spots; Develop handbags, Spring Festival couplets and other series of cultural and creative products; Shoot snacks movies and stage plays, and launch literary works to extend the chain? Break the circle? Cross border? Shaxian snacks send more beautiful experiences to consumers.

in recent years, Sanming city has also issued a policy, which is accelerating? Shaxian snack? International trademark registration, supporting Shaxian Snack Group to actively participate in international cooperation, promoting Shaxian Snack Tourism and Culture Festival and other efforts to help Shaxian Snacks go abroad and participate in international competition.

(reprinted from People's Daily on October 21, 2122)