Zibo Shao is a traditional snack in Zibo, Shandong Province. Its main raw materials are beef, mutton and flour, and it tastes delicious. And "Laowei Mui" is a local barbecue shop in Zibo, which has won the favor of many diners with its unique kebab flavor. Recently, "Being old" has suddenly become popular on social media, causing widespread concern.

On the one hand, Zibo can be burned at will, thanks to its rich animal husbandry resources and food culture. Because Zibo is located in the central part of Shandong Province, the climate is humid, which is suitable for the development of animal husbandry. Therefore, the quality of local beef and mutton is high, and Zibo Shao has also been formed. On the other hand, as one of the representatives of Zibo Shao, "Laoweimoo" has introduced a series of kebabs with unique taste through continuous exploration and innovation, which has met the growing demand of consumers.

in addition, the popularity of the internet and social media has also provided favorable conditions for the popularity of "old age". With the rapid development of mobile Internet, people's consumption concepts and ways have changed greatly, and it has become a normal state for users to search, comment and share food on the Internet. As a small shop with unique local characteristics, "Laowei" has been known by more people through the spread of social media. At the same time, "Laowei" also actively uses Internet marketing channels to promote products to the whole country through online sales and distribution services.

In a word, the popularity of Zibo Shao and "old age" is not only the embodiment of the local food culture in Zibo, but also the result of the innovative development of the catering industry in Zibo, and it is also the result of the mutual promotion of consumer demand and merchant marketing methods in the Internet era.