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Supermarket space design_How does a supermarket reasonably design and layout shelf products?

1. Supermarket top shelf design

Top shelves usually place products with smaller customer bases, so products such as private brands and gourmet brands can be placed on the top shelves of supermarkets. , or limited edition products.

2. Supermarket shelf design at eye level

Shelves at eye level are often called "bull's eyes". Merchants usually regard this part of the space as high-quality space for display. Put up best-selling or well-known brand products. Because the products in this area are what customers see first when shopping, these products usually have a high price increase.

3. Shelf design at children’s eye level

Usually, merchants will lay out some products that can attract children in this area. It is not difficult to find that in addition to toys and children's products, some packaging designs for breakfast, cereals, snacks, etc. will use cartoon characters or animations such as pirates, monkeys, tigers, etc. as outer packaging mascots. Such packaging designs can cleverly promote Parents are buying more kid-friendly items when shopping with their kids.

4. Supermarket bottom shelf design

The bottom shelf is usually used to place oversized bulk products. This layout allows customers to easily lift items off the shelf, and at the same time, it is convenient Supermarkets can place bulk items on the lowest shelves. Bulk items are generally bulkier, so bottom shelves are the best location for them.