Enlightenment of Zibo Barbecue’s success: “Human touch and fireworks” have created Zibo Barbecue, well-connected government and people, and the unity of cadres and masses have made Zibo Barbecue a success. Video promotion and deep fermentation have boosted Zibo Barbecue.

1. "Human touch and pyrotechnics" create Zibo BBQ

What Zibo BBQ burns is people's yearning for the smell of pyrotechnics and their attitude towards guests from all over the world. It’s not necessarily that Zibo’s barbecue is really delicious, but the barbecue that Zibo sent off to college students during the epidemic was full of human touch, and a little bit of warmth in a difficult environment is enough to be remembered in people’s hearts. These young people who had been cared for came as promised, and Zibo also tried its best to reciprocate everyone's enthusiasm. It was more like a gathering of old friends, sincere and warm.

2. The government is well-connected with people and the cadres and the masses work together to achieve Zibo Barbecue

Zibo BBQ interprets the positive, united and progressive outlook of Zibo cadres and masses. The government and the people work together to create a satisfactory atmosphere. City feast. In order to retain tourists from all over the country, Zibo's government and citizens are working hard. In March, the "Golden Stove Award" for famous barbecue restaurants in Zibo was established, the Barbecue Association was established, the Zibo Barbecue Festival was announced on May Day, and 250,000 barbecue consumption coupons were directly issued.

In order to facilitate the majority of tourists to go to the "BBQ Ground", the railway department has specially opened a "BBQ Special Train" between Jinan and Zibo. The "top leader" of the Zibo Municipal Cultural Tourism Bureau leads the "spokesperson" of the city's cultural tourism system. According to the recommendation, 21 "Zibo Barbecue" bus lines have been added in Zibo City, providing tourists with route guides for "checking in to popular barbecue restaurants". This series of thoughtful and down-to-earth measures, each convenient measure has created a wave of traffic hot spots.

At the same time, the local government has also strengthened market supervision and severely cracked down on "customer rip-offs". Coupled with Zibo people's warm hospitality, simple, kind and practical folk customs and considerate services, network traffic and users have formed. Experiencing a virtuous cycle of mutual support has made Zibo Barbecue popular.

3. Video promotion and deep fermentation have boosted Zibo Barbecue

Zibo Barbecue has been able to break out of the circle, thanks to its exposure on the Internet. The Zibo Municipal Government quickly captured and seized the opportunity. Through vigorous positive publicity on Bilibili, Douyin, Weibo and other media platforms, Internet celebrities from major platforms rushed to visit Zibo, contributing to the popularity of Zibo Barbecue. of strength. On multiple video platforms, short videos on the topic "Zibo Barbecue" have been played 2.81 billion times. On the shopping platform, searches related to "Zibo Barbecue" have also appeared on the hot search list.

Features of Zibo BBQ:

1. Zibo BBQ has a unique way of eating, surprising the taste buds of carbohydrate and meat lovers

Zibo BBQ is served with flour pancakes and green onions. , customers can eat the skewers alone, or put the meat skewers into small pancakes and roll them with chives. The texture is soft, full of wheat flavor, and the caramel aroma is delicious. The green onions also stimulate the taste buds. This way of eating is solid and delicious. , enjoyable, and the most important thing is that a plate of biscuits gives customers a "safety" of eating barbecue, which makes the consumption amount more controllable and allows customers to eat without burden. Even college students with small wallets can be bold Sit down and play skewers.

2. Zibo BBQ cooking mode is unique, giving customers room for DIY.

Zibo BBQ only needs to be roasted in the back kitchen until it is seven or eight years old before it can be served - this is because the store owner There is also a small stove on the customer's table, equipped with raised charcoal blocks. The meat skewers can continue to be roasted after being served. It is up to the customer to decide whether they want it to be tender or charred. This approach, on the one hand, reduces the cooking pressure for the chef and speeds up the serving time; on the other hand, it gives customers the space to DIY, giving every foodie an unforgettable sense of participation and accomplishment.

3. Zibo BBQ dipping sauces are richer and the taste is more layered

In addition to the seasoning of the meat skewers themselves, Zibo BBQ also provides customers with garlic chili sauce, crushed peanuts, and chili peppers. For dipping sauces such as noodles, guests can sprinkle small toppings into the cake according to their taste, and then add meat skewers and other rolled-up foods. The configuration of a variety of toppings gives customers more room to play, further increases the added value of dining, and makes the barbecue more fragrant.

The above content refers to Baidu Encyclopedia-Zibo Barbecue