catering prepaid card marketing scheme

catering prepaid card marketing scheme

catering prepaid card marketing scheme, through holding promotional activities, further enhances the restaurant's popularity in the local area, makes customers feel the restaurant's influence and fame in the local area, attracts customers, expands consumer groups, and then can well increase our operating income and expand brand influence. The following is the marketing plan of catering prepaid card.

the marketing scheme of catering prepaid card 1

It is promoted and used in the form of prepaid card (other names can be used, such as membership card {VIP, SVIP｝} one card {below, it is replaced by prepaid card}), which is convenient and practical (features)

1. Through the promotion of "prepaid card", a membership mechanism is established to cultivate loyal customers. Establish a new image and win word of mouth.

2. Promote the use of prepaid cards to increase the turnover of restaurants. Target group: mainstream consumers aged 2-4, families and office workers

Promotion strategy

1. Promote prepaid cards by means of prompt delivery to improve the card handling rate.

publicity strategy

1. Pre-heating publicity of prepaid cards will be carried out from early May (during the opening period). In the early stage, suspense was mainly set through leaflets.

2. During the promotion period, 2, leaflets were produced, 1, of which were placed in newspapers, and the remaining 1, were distributed in commercial and residential buildings and residential areas around stores in the food street to promote prepaid cards.

3. Design and make 5, copies of prepaid card consumption guides, which will be distributed with restaurants (mainly for customers who apply for cards) to convey the information of "advantages of cards, instructions for use, preferential policies, address and telephone number of stores". (When serving food or waiting for someone, the waiter gives explanations)

4. The store designs and makes window posters, cashier cards and table cards to promote the preferential policies for prepaid cards.

5. Shop assistants focus on publicity and promotion, focusing on the benefits and benefits of handling cards for customers who order meals, and encouraging them to handle cards.

event time: May 1st, 216. Event theme: Big rewards for opening and delicious food sharing

Scheme II

1. Make use of the original store, namely Jiangnan soup filling bag, to publicize in the store (distribute leaflets, Coupon) Customers who spend money in our store can get coupons (the specific discount varies from 1 to 1 yuan according to the consumption situation in our store)

2. You can promote prepaid cards in our store and apply for "one card for two purposes", and you can enjoy a 2% discount (you can only enjoy a 2% discount if you use prepaid cards)

3. How much can you recharge to give store coupons? How much to recharge is vip, SVIP

Marketing scheme of catering recharge card 2

Promotion scheme of hotel recharge

In order to increase the turnover of restaurants and strengthen the promotion of members, the marketing scheme of restaurant membership card in _ _ _ _ _ _ _ _ is as follows:

1. Recruitment date of new VIP membership card: from December 28th, _ _ _ _ _ (anniversary day)

2.

a. Old members renew their cards:

_ For old customer members who are about to expire, SMS will remind them to come to the store to renew their cards;

_ discount for renewal of old members:

198 yuan/card, with a gift of 158 vouchers;

B. Card for new members:

_198 yuan/card (bare card); Or 258 yuan/piece, give 158 vouchers;

2. Promotional activities for members:

_ Birthday SMS Blessing

membership management system has set up a birthday reminder function for members, and every member's birthday, the restaurant expresses birthday greetings and invitations to members through SMS;

_ Birthday discount:

Every member's birthday, he/she will come to the store for dinner with his/her membership card, and more than four adults (including four) will have meals, and he/she will be free of charge on his/her birthday (with a valid certificate) and will be given a designated birthday cake;

_ SMS reminder for holidays and in-store special activities

In-store holiday promotions are notified to members by SMS

_ Redemption period of points

In-store activities are regularly launched to exchange members' consumption points for gifts, and the redemption points for each gift are specified, and members can redeem the designated gifts with the existing points;

the redemption period is as follows (each period is 16 days):

__.3.15-__.3.31; __.7.15-__.7.31;

3. Points management and gift exchange

_ Points are accumulated according to the amount, and 1 point is accumulated for each consumption of 1 yuan (mantissa can also be accumulated).

During the redemption period, gifts can be redeemed:

_ When the points are over __, you can redeem one Apple iphone4s;

_ when the score reaches 15, points, you can exchange it for an Apple ipad2 tablet;

_ when the score reaches 1, points, you can exchange it for a Canon digital camera;

_ If the score is over 5, points, you can redeem the photo studio or fitness card (to be determined)

If the score is below 5 points (excluding 5 points):

If you accumulate 1 points, you can redeem a 5 yuan voucher;

when the score reaches 3 points, you can redeem a voucher of 158 yuan;

when the score reaches 4,5 points, you can redeem a voucher of 188 yuan; And so on.

note: the redeemed vouchers are valid for 3 months, and cannot be used on the same day or large holidays.

_ points are accumulated for the life of members. If the membership card expires, the original points will be transferred to a new card after renewal;

_ every time an old member recommends a new member, he can enjoy the first consumption points of the new member, that is, according to the points earned by the first consumption of the new member, he will give the same consumption points to the old member (recommender);

_ membership points will be implemented from December 28th, _ _.

4. Articles of Association of membership card

_ This card is only available for consumption at Yintai Store in Starwood Central and enjoys the membership price;

_ This card cannot be shared with other preferential activities in the store * * *;

_ This card is only used as proof of membership, and it is not used for other purposes.

_ This card is for personal use only, and can be enjoyed by less than 1 peers, but not by more than 1 peers;

_ If this card is lost, you need to go to the store to pay the 3 yuan fee, and report the loss and issue a new card;

_ the final interpretation right of this card belongs to Shaanxi starwood catering management co., ltd.

3. Promotion

1. In-store sales promotion (scope: all employees), and establish the sales awareness of all employees. For every membership card sold, 1 point will be accumulated and 8 points will be accumulated, and a voucher of 158 yuan will be given to the card seller as a reward;

2. Outdoor, online advertising, Yintai and in-store Yi Labao placement, short message delivery (highlighting the celebration and the hot recruitment of members).

Marketing scheme of catering prepaid card 3

Planning scheme of sales activities

1. Theme of the event: On the premise that women need to be beautiful as well as warm in winter, and taking the advantage that cash card recharge can be enjoyed by many consumers, the "Thanksgiving Winter, Warm and Gorgeous" recharge preferential activity is promoted (the title can be more poetic and abstract);

second, the way of activities: in the form of recharging with consumer cards, giving customers more discounts and convenience;

3. Consumer card name: fashion card or charm card (choose one of them)

4. Activity promotion: display in the window and cashier of pop store, oral promotion and recommendation by the clerk;

V. Activity time: November 1, 211-to December 31, 211

VI. Activity details:

1. Recharge discount: A. If you recharge 3, yuan at a time, you will be sent to 3 yuan, which is equivalent to 3,3 yuan in cash; Equal to 1% off;

B, a one-time recharge of 5, yuan will be sent to 8 yuan, which is equivalent to 5,8 yuan in cash; Equal to 8.6 fold;

C, if you recharge 8, yuan at a time, you will get 1,5 yuan, which is equivalent to 9,2 yuan in cash; Equal to 8.4 fold;

D, if you recharge 1, yuan at one time, you will get 2, yuan, which is equivalent to 12, yuan in cash; Equal to 8.3 fold;

2. Amount of recharge and discount for activities:

a. 4 cards with a face value of 3,3 yuan are worth * * * 132, yuan;

B, 3 sheets with a face value of 5,8 yuan are worth * * * 174, yuan;

C, 2 pieces with a face value of 92 yuan are worth ***184 yuan;

D, 1 pieces with a face value of 12, yuan are worth * * * 12, yuan;

note: the face value of 1 consumer cards * * * is 61, yuan, the receivable amount is 53, yuan, and the gift amount is 8, yuan, which is equal to an average discount of 8.7%. If fewer people recharge the minimum amount of 3, yuan, the discount may be lowered to 8.5%.

3. Recharge regulations: a. Customers can recharge all levels of consumer cards in cash and by swiping their cards;

B, customers can choose to recharge multiple levels of consumption cards;

C, when recharging, customers should leave their real names, telephone numbers and ID numbers for verification;

D, every time the customer recharges, the clerk must carefully register and ask the customer to cooperate with the signature, so that the customer service can pay a return visit;

4. Handling process: the clerk recommends to the customer-the customer can freely choose the level of the recharge card-the customer fills in the real information-the clerk checks whether the filled information is complete-check with the customer again whether there is any mistake-register the customer information (fill in the recharge amount and the available amount)-hand over the card to the customer-the customer receives the card-the customer confirms whether the card is consistent with the information-the customer's signature (name)

5. Rules for use: a. Customers should present valid consumption cards when shopping;

B, if the consumer card is used by the second party, you must call the card issuer to confirm whether to give it to others;

C, the amount in the prepaid card can't be cashed, and you can't change it;

D, when using it, the clerk should register the relevant formalities and ask the customer to cooperate with the confirmation and signature for the next consumption;

E, the recharge amount is valid for one year (calculated on the day when the recharge card is processed);

F, if the amount in the prepaid card is not enough for the current consumption, the difference can be made up (cash or credit card payment);

6. Use registration process: the customer shows the consumption card-the clerk checks the relevant information (card amount and user identity confirmation)-deducts the current consumption amount-registers the relevant data-the customer checks the consumption and remaining amount-the customer confirms the signature (name and telephone number);

7. Rewards recommended by shop assistants: a. 1 yuan for each reward with a one-time recharge of 3, yuan;

B, launch each reward 3 yuan with a one-time recharge of 5, yuan;

C, launch a one-time recharge of 8, yuan for each reward 5 yuan;

D, launch each reward 8 yuan with a one-time recharge of 1, yuan;

note: if all 1 consumer cards are issued, the clerk will be rewarded with RMB 2,1, accounting for 2.5% of the top-up amount of RMB 53,. 7*9 poster making problem! Posters of 7x9 should be painted with photos, so the cost will be lower. In order to make the color more vivid, the photo inkjet should use RGB mode instead of CMYK, which is used for printing and large inkjet printing. The resolution is 12-15 pixels/inch, even if you do it very high, the general photo inkjet printer can't reach the resolution you set when outputting. High-quality material: Nitu. com (you need to register an account, download points, and of course you can recharge. ) 3lian material (completely free, more than half of the pictures were taken from the intimate map by high-scoring members. ) = = = = = = = = = = = = = = = = = = = = = = Finally, upstairs, the software only sets the resolution ppi, and there is no concept of dpi. Printers, printing presses and other production equipment are dpi. Don't be confused and mislead others. Top-up activity plan of beauty salon

Top-up activity plan of beauty salon

In order to ensure that things or work are carried out solidly, it is often necessary to make a plan in advance, which is the detailed rules, steps and arrangements of specific actions for a certain action. So do you know how to write a standard plan? The following is my carefully organized recharge activity plan for beauty salons. I welcome your reference and hope it will help you.

recharge activity plan for beauty salons 1

1. Learn from the credit card master and vice card system, and implement the "member registered card" mode

The method is that each membership card can handle a registered card as long as it is charged with a denomination of 1% of the recharge amount of the membership card, and each membership card can handle up to 5 registered cards. Holders of registered cards can enjoy the same treatment as members, but the number of consumption or effective time is directly proportional to the face value. Registered cards can be recharged or overdrawn, and the overdraft limit does not exceed 1% of the face value. The overdraft limit is borne by the main card holder, and the beauty shop informs the main card holder to recharge before the value reaches the critical limit according to the consumption amount of the main card and the sum of all overdraft limits, otherwise the use will be suspended.

The advantage of this method is that your members can give away their beauty membership cards as gifts (different from the borrowing of membership cards in the process of use, because it is "borrowing" and "giving", which makes a big difference in interpersonal relationships). You can increase the cash flow and expand the number of associate members at the same time, which is particularly useful for those customers who think that their consumption needs are limited but need to improve their interpersonal relationships. For example, people who use treatment cards will increase their interest in changing to membership cards, and old members will also bring.

Second, promote the mode of "women spend money, men spend money"

It is an undeniable fact that the wealth in today's society is still in the hands of men, and they are often willing to pay for the women they care about or care about, especially for women's beauty.

your store can promote the membership card as a gift from men to their favorite women (of course, this item must be properly packaged and publicized), which will expand the customer base and cash flow, and you will find that this new customer base is easier to pay for than women as long as the salespeople and methods are suitable.

Third, horizontal alliances, joint promotion

is to unite the clothing, leather bags, shoes, hats, cosmetics and other industries related to customers' consumption, and select a suitable one in each industry to form a business alliance (not too far away from the current two beauty salons). As long as customers become members of one of them, they are members of all members of the entire alliance, enjoying all the benefits provided by alliance members, similar to various bank credit cards.

this can * * * enjoy the customer resources, expand the prospective customer base, reduce the promotion cost and enhance the popularity of the beauty shop in the long run. This method is not novel, but it is effective in many cities and industries, and different people will have different characteristics.

Fourth, use the conference marketing model for reference to promote in-store products such as membership cards through free training and networking activities.

You can often hold some free training seminars or networking activities such as beauty, housekeeping and children's education in your two stores, and start to mobilize old members to lead relatives and friends to participate, gradually expand the scope, form word-of-mouth communication, and naturally promote the brand concept of the in-store and your beauty shop during the activities, so as to expand the new customer base and enhance the popularity of the beauty shop.

none of the above methods need huge advertising investment, and what is more important is customer communication and long-term persistence. Of course, it can be carried out more quickly and effectively with the opportunity of celebration and proper publicity. I believe your store has enough experience in advertising and storefront activities.