Dali March Street Ethnic Festival is being held.

During the event there will be some activities that everyone can participate in.

This event will be divided into online and offline activities. Everyone can choose the activities to participate according to their own needs.

Every year from March 15th to March 20th of the lunar calendar, this grand event is held at the foot of Cangshan Mountain in western Dali, attracting people from surrounding cities to come here to go to the market and have fun.

Policies related to Dali March Street March Street Ethnic Festival is a traditional ethnic activity unique to the people of all ethnic groups in Dali Prefecture. It has a long history, unique form, rich content, enduring popularity and has been passed down for thousands of years.

In order to continue to do a good job in normalizing the prevention and control of COVID-19, in 2021, in the form of the Digital March Street Ethnic Festival, online trade fairs and on-site cultural activities will be the main line, the construction of the digital economy will be the breakthrough point, and the popularization of green food brands will be the focus.

, with the integration of culture and tourism as the combination point, the national festival that has been passed down for thousands of years will be held from offline to online.

While creating a beautiful festive atmosphere for the March Street Ethnic Festival and spreading the traditional March Street ethnic culture, it also demonstrates the profound connotation and profound heritage of the Dali March Street Ethnic Festival that keeps up with the times, is open and inclusive, eclectic, united and harmonious.

:Dali March Street Activity Guide 1. I-character extension time In order to continue the March Street National Festival in different ways, expand the new connotation and extension of "horse racing, singing, doing business, and tasting snacks", and further enhance the "March Street"

To increase brand awareness, the 2021 Digital March Street Ethnic Festival will be held from April 26 to May 2, 2021.

2. Event arrangements 1. On April 26, the Digital March Street National Festival will be launched online.

2. From April 26th to May 10th, the Digital March Street National Festival online trading and display activities will be held.

3. From April 26 to May 10, the Digital March Street Ethnic Festival online cultural performance.

Four.

On-site promotion activities for theme days in 12 counties and cities will be held from April 26 to May 2. We will broadcast live promotion activities for our hometowns.

From April 26th to May 5th, the theme live broadcast.

5. From April 20 to May 10, the "Dali Lu Wen" online publicity and marketing campaign will be held. From April 26 to May 10, the "Palm Horse Racing" 2021 Digital March Street Horse Racing Seven will be held.

From March 20th to April 12th, the Dali in Memory Theme Photography Competition will be held in August, and on May 2nd, the Digital March Street Ethnic Festival will conclude.

3. Specific content of the event Based on the traditional customs and culture of the March Street Ethnic Festival of "singing, horse racing, doing business, and tasting snacks", the 2021 Digital March Street Ethnic Festival will conduct online trade on the March Street platform in the form of live broadcast

Showcase and cultural live broadcast.

Online event arrangement According to the overall plan of the Digital March Street National Festival in 2021, the Digital March Street (March Street Mini Program) platform mainly carries out eight activities: 1. Opening/closing ceremony live broadcast: Opening and closing of the Digital March Street National Festival

The ceremony will be held in this section.

2. Singing: The performing arts activities in this section are composed of 12 county and city cultural performances and folk culture and art live broadcast competitions.

3. Horse racing: This section carries out horse racing activities and consists of two activities: displaying and broadcasting highlights of horse racing activities over the years and developing new horse racing activities.

4. Doing business: Carry out trade and exhibition activities in the area.

There are 8 themed pavilions in 12 counties and cities, including gold medal famous products, ten-year-old stores on March Street, local miscellaneous goods, Chinese herbal medicines, braised chicken, ethnic handicrafts, travel gifts, green food, etc.

5. Cultural tourism promotion: This section will carry out Dali cultural tourism promotion activities. There are two activity sections: Charming Dali (playing of cultural tourism promotional videos of 12 counties and cities) and Dali Free Travel (cultural tourism promotion activities).

6. VR Exhibition Hall: This section has two experience sections: VR Tour Dali (VR panoramic tour of Dali’s main attractions) and VR Shopping Dali (restore the scenes of gold medal exhibition areas in Dali’s 12 counties and cities). Offline activity arrangements are combined with online March Street planning.

content, setting the main venue online and offline in the March Street neighborhood.

The main venue of March Street is only used as the online March Street live broadcast venue and overall office, and will not be open to the public during the Digital March Street National Festival.

As shown below: 1.11 Live Broadcast Commercial Exhibition Area: Invite anchors, Internet celebrities, and merchants to the exhibition area to conduct live broadcast promotion activities throughout the day.

The exhibition areas include: 12 counties and cities' gold medal famous product exhibition area, Chinese herbal medicine exhibition area, ethnic handicrafts exhibition area, March Street 10-year-old store exhibition area, tourism escort ceremony exhibition area, local specialties exhibition area, ethnic costumes/

Tie-dye live exhibition area, special handicraft live exhibition area, tourism cultural and creative live exhibition area, intangible cultural experience live area, braised chicken food experience live area.

2.5G live broadcast area: Set up a virtual live broadcast room to meet the needs of multi-scenario, multi-function, and multi-application live broadcasts.