"Deep Thoughts" "Brother is not in the world, but there is a legend about him in the world."

The big cold is coming, the rain and fog are coming, reincarnation is coming again, and spring is calling.

"Brother is not in the world, but there is a legend about him in the world."

This sentence has a profound connotation. When applied to Tang Liang, the owner of the time-honored Chongqing brand "Tang Fat Sausage", it can be said to be a precise and tailor-made statement.

An adventure last night added another confirming footnote to this sentence.

On the evening of January 18, 2019 (the thirteenth day of the twelfth lunar month).

A corner of Area B of Liujia Wharf, Beibin Road, Chongqing.

The lights are brilliant, the two rivers intersect, the dim and confusing pre-holiday atmosphere and the people walking by in a hurry, with the unique joy on their faces, add a little joy to the city at the end of the year. and prosperous enchantment.

The "Tang Mapo" Yuwei Restaurant in Area B of Liujia Wharf is also like this scene, decorated with lights and colors, going all out to build up strength for the peak season.

A few close friends gathered together years ago and entered this newly opened Yupai restaurant with distinctive characteristics to reminisce about the past and say hello.

The decoration is exquisite and compact, and the atmosphere is warm and low-key...

The menu is mainly based on fat intestines and old-fashioned Chongqing cuisine, which are fried, steamed, cooled and stir-fried, which is very old-fashioned. Chongqing cuisine has the style of Jianghu, Dakai Dahe, spicy and efficient.

Especially the fatty sausage series, which are tender and glutinous and easy to chew, leaving a fragrant aroma on your lips and teeth after eating, leaving an unforgettable aftertaste.

During the banquet, the restaurant owner was doing his routine to thank everyone. A familiar face and Chongqing Zaier’s authentic words made us suddenly realize, sigh, and sigh about the connection behind the "Tang Mapo" brand. Difficult.

The boss of Jiuxie is Tang Liang, the founder of the famous local catering brand "Tang Fat Sausage" in Chongqing. Old Chongqing was once proud of his legendary entrepreneurship.

"I have traveled all over the country and found nowhere." I never expected that I would meet him in such a place.

Twenty years ago, he started with a small shop with a sausage, 4 tables and 13 square meters. He created 24 flavors and more than 300 dishes, dominating the Sichuan and Chongqing catering industry and becoming a famous restaurant at that time. The entrepreneurial hero of ordinary people in Sichuan and Chongqing has reached the sky in one step and is free and easy.

Later, due to blind investment, he "lost Maicheng" and suffered from serious illness and faded out of the world. The "Tang Feichang" brand has since withered and been lost, and has disappeared and is hard to find.

Eventually it became a legend in the hearts of people in old Chongqing, an unspeakable regret and a warning after dinner.

As the "Tang Fat Sausage" brand gradually disappeared after changing hands,

"Tang Mapo" is another emerging brand founded by Tang Liang and Boss Tang after their late years.

Times have changed and things are unpredictable...

The rise and fall of a brand requires a specific background of the times and the general trend of time, geography, people and people. Time shines.

Nostalgia can create a buzz, years of accumulation, the establishment of a new brand, "deliciousness" is the need for brand continuity and innovation.

But times have changed, and the days of "good wine is not afraid of deep alleys" are gone forever. Under the ever-changing catering environment in Chongqing, it is not something that Tang Liang in his twilight years can control to regain its former glory. .

Boss Tang’s experience proves the classic and importance of the following sentence.

"Life does not care about what kind of good cards you have in your hand, but it depends on who can play the cards in your hand better and skillfully.

Destiny is only responsible for shuffling Cards, but we are always the ones playing cards.”

The charm of language often does not depend on the complexity and swaying of description. Sometimes, some extremely simple aphorisms can stir the heartstrings and feel an alternative way of thinking.

On January 19, 2019 (the fourteenth day of the twelfth lunar month in the lunar calendar year), Yan Lai was recorded in a corner of the exhibition hall of the Luo Zhongli Art Museum of Sichuan Fine Arts Institute in Chongqing University Town.