You can choose a major related to the fashion industry, clothing design, or art.
1. Fashion management: Fashion management is based on exploring potential customer needs and grasping trend trends, and promoting products and enterprises to gain widespread social recognition through various aspects such as supply chain management, production line management, public relations event planning, marketing, and sales strategy formulation.
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At present, the Academy of Fine Arts of Tsinghua University offers this course independently in China. The fashion management course is one of the postgraduate professional courses of the Academy of Fine Arts of Tsinghua University and is available to graduate students as an elective course for their degree.
In addition, some domestic universities have cooperated with foreign schools to offer fashion management courses.
2. Fashion design: Fashion design belongs to the category of arts and crafts and is an art form that combines practicality and artistry.
Design means planning, conception, and establishment of plans, as well as imagery, drawing, and modeling. The definition of clothing design is creative planning and creation behaviors that solve various problems in people's clothing life system.
It is an edge subject covering a wide range of fields and is closely related to social sciences and natural sciences such as literature, art, history, philosophy, religion, aesthetics, psychology, physiology, and ergonomics.
As a comprehensive art, clothing design has the uniqueness of general practical art, but it has its own characteristics in content, form and means of expression.
3. Display design: The profession of "display design" originated from Europe and emerged in major developed capitalist countries. Display first appeared in China in the late Spring and Autumn Period. The professional group of display designers is currently regarded as "
"Golden Collar" family, but this industry has just started in China.
The main job responsibility is to make the form of product display attract more customers' attention, that is, in the customer-oriented marketing place, through the layout and decoration of products and background space, we strive to reflect the interrelationship, inner meaning, value positioning, and brand of a series of related fashion products.
Culture and sales strategy, etc., in order to enhance the value of the product itself and achieve the sales purpose.
There are also art management, luxury goods management, jewelry design, etc. The scope of the fashion field is too wide.
Introduction Part 2