Oriental Garden: this beautiful city operator
Oriental Garden owns Beijing Oriental Garden Co., Ltd. and Oriental Garden Industry Group, which has seven business sectors, including ecology, landscape, nursery, pastoral, cultural tourism, land acquisition and wedding, and has achieved a high degree of vertical and horizontal integration of the industrial chain and is committed to "making the city more ecological and beautiful".
as the management headquarters of the ecological landscape business of oriental gardens, Beijing Oriental Gardens Co., Ltd., established in 1992, is the earliest listed enterprise in the landscape industry in China and the largest company in the global landscape industry by market value. The company has three business sectors: ecology, landscape and nursery stock, and is committed to building an urban water ecosystem that makes urban ecology more balanced, an urban landscape system that makes urban scenery more artistic, a beautiful suburban system that makes urban suburbs more harmonious and a nursery stock industrial park that makes urban environment more livable.
Oriental Garden Industry Group is an idyllic real estate and wedding industry group company of Oriental Garden. The company gathers a group of talents with rich experience in planning, development and operation, and is committed to innovating urban and rural construction mode, developing emerging leisure industries, integrating the financial advantages of real estate, and establishing a benchmark for wedding industry. The company has four business segments: pastoral, cultural tourism, land acquisition and wedding, and has several wholly-owned subsidiaries, such as pastoral Oriental Investment Co., Ltd., pastoral Oriental Agricultural Development Co., Ltd., Oriental Cultural Tourism Asset Management Co., Ltd., Oriental City Land Co., Ltd., Oriental City Property Management Co., Ltd. and Oriental Rose Wedding Culture Co., Ltd.
Oriental Garden takes "building beautiful China and creating a better life" as its corporate mission, and "the first brand of global ecology, the first brand of global landscape, the first brand of global seedlings, the first brand of rural real estate in China and the first brand of wedding industry in China" as its development vision.
Historical Mission: Adapting to and Remolding Nature
Everyone has a peach blossom garden in his heart, and writers, thinkers and social reformers at all times and all over the world are also calling for "Garden City". In today's China, with the rapid economic development, air quality and food safety have seriously troubled urban life. "Seeing mountains, seeing water and remembering homesickness" has become people's most eager pastoral dream. It is the historical mission of contemporary China people to cross the dual economic and social gap between urban and rural areas and realize the simultaneous development of urban and rural areas.
the rural east came into being under the call of contemporary people for "rural city" and "rural life", realizing the harmony between life and nature, and creating a beautiful pure land for urbanites to listen to life and harvest their dreams.
the road of exploration: new urbanization and the construction of beautiful countryside
the process of social and economic development is a process of continuous evolution of economic and social structure. With the deepening of industrialization and urbanization, the dual structure of social industry and agriculture, urban and rural areas, and urban and rural residents, which is common in developing countries, will inevitably change to the modern structure of urban and rural areas, promote the changes of production methods, lifestyles and living styles of urban and rural residents, and make urban and rural population, technology, capital, resources and other factors integrate with each other, become resources, serve each other for the market, and gradually achieve economic, social, cultural and other services between urban and rural areas.
the integration of urban and rural areas is a major and profound social change, which not only reflects the changes in policy system and development ideas, but also needs the renewal of ideas and growth methods and the adjustment of industrial layout and interest relations. Pastoral Orient is a set of theoretical system and practical samples created by Zhang Cheng, president of Oriental Garden Industry Group, under the background of "new urbanization" and "beautiful countryside construction". Guided by the innovative theory of "beautiful countryside Construction under the Pastoral Complex Model", it organically combines agriculture, processing industry and service industry, promotes agriculture through industry, and brings rural areas through cities, forming a long-term development mechanism related to life. Pastoral East will greatly promote the coordinated development of urban and rural areas, promote the process of new urbanization, promote the transfer of agricultural population and full employment, and promote the coordinated development of urban and rural economy, environment and society, which is the inevitable demand of post-industrial society. Theoretical origin: "pastoral" in ancient and modern China and foreign countries
In the west, pastoral (or translated as "Arcadianism") is a simple ideal of rural life that is close to nature. The word comes from a mountainous area called Akadi in ancient Greece, where people thought that the residents lived in a state of peace with the earth and its creatures, as pure as in the Garden of Eden.
as an environmental ideal in modern times, pastoral is helpful to form an ecological morality of cooperation rather than domination, harmony rather than individual bravado, and man is a part of nature rather than superior to nature. The representative figure of modern western pastoral is Tasha Dudo of the United States.
in the east, China's ancient "pastoral poetry" embodies another kind of "pastoral". Tao Yuanming, the first pastoral poet in China, expressed a kind of "human awakening" with his poems, that is to say, people should not only have material life, but also spiritual life is very important. "Picking chrysanthemums under the east fence and seeing Nanshan leisurely" shows a kind of freedom and stretching from the depths of the soul. Spiritual connotation: one ism, two cores, three lives in harmony, and four winds respects one ism: new pastoral
Pastoral East is a practitioner of new pastoral. Compared with the original "old" pastoral, the "new" pastoral is positive rather than reclusive, and it is not only a world outlook but also a methodology, which not only emphasizes the harmony between man and nature, but also requires people to take the initiative to master the laws of environment, economy and society and adapt to nature.
two cores: rural rehabilitation and rural multi-function
rural rehabilitation is to rebuild the settlement and pastoral scene of the vast rural areas of small towns through environmental rehabilitation and town planning; Multi-function of rural areas is to replace the rural development oriented by a single economy that focused on grain production in the past with diversified functions, shorten the gap between urban and rural development, reshape rural values, and develop rural society and economy.
Three-life harmony: the organic integration of production, life and ecology
To build a harmonious society through the construction of a harmonious Xinxiang village, that is, to promote the harmonious development of rural areas through the harmonious development model of three-life on the basis of harmonious production, life and ecology and on the premise of maintaining the rural nature as much as possible.
Respect for four winds: Respect for local customs, customs and scenery
The core of New Pastoral Doctrine is "pastoral", that is, whether it is agricultural production, cultural tourism or rural residence, we should try our best to maintain a realistic and original style suitable for rural areas.
terroir-a unique geographical environment, which can be manifested in the healthy air, water and soil in the countryside and the quiet and peaceful environment in the countryside.
scenery-local unique products, including land products formed by specific geographical and climatic environment and humanistic products cultivated in rural unique culture.
Custom-a unique local folk custom, reflects the role of the countryside as the direct inheritor and disseminator of China traditional culture.
Scenery —— Scenery that can be enjoyed, including natural scenery such as mountains, streams and orchards, and humanistic scenery such as living customs, architectural styles and cultural festivals. Graphics: Flying egrets are auspicious birds in the eastern world, with white feathers and elegant figure. < P > They are extremely demanding on the environment and only appear in original ecological places. At the same time, the egret is shaped like a "ten" and placed in the outline like a "mouth" to form a "field", which means that it echoes romantically and comfortably with human leisure life in the field.
text: "? stligtJ? Rna is Swedish for "Yena in the East" and "Yena" is the capital of organic sports in Northern Europe. Adding Swedish to the Logo means that "the pastoral East" is inclusive and pays tribute to the organic ecological movement in Europe.
color: the five colors of "red, yellow, blue, white and green" in the Logo respectively represent the five systems of "rural east", such as residence, cultural tourism, property, urban and rural development research and agriculture. Wuxi Yangshan Pastoral Oriental Project is located in Yangshan Town, Huishan District, Wuxi City, which is the hometown of peaches in China. It is the first pastoral complex project in China with an investment of 5 billion yuan from Oriental Garden Industry Group. The total planned area of the project is about 6,246 mu. Construction started in early April 213, and it is planned to be fully completed within five years. Pastoral Oriental takes "beautiful countryside" as the background and "pastoral life" as the target core, and integrates the development of pastoral Oriental and Yangshan, running through the concepts of ecology and environmental protection. The project includes three major sectors: modern agriculture, leisure travel and rural community. The main planning includes rural tourism project cluster, rural theme park, health and wellness building cluster, agricultural industry project cluster and rural community project cluster.
In the Peach Blossom Festival in p>214, the first opening ceremony of the Garden will be held in the Garden East, which is in line with the custom of visiting the Garden in Jiangnan in spring and invites pastoral dreamers to visit and experience.
address
Class-type pastoral complex with an area of about 6246 mu
northwest of the intersection of Xinhe Road and Taoyuan East Road, Yangshan Town, Huishan District, Wuxi
Investor Oriental Garden Industry Group Co., Ltd.
The overall planning of the park of Wuxi Oriental Garden Investment Co., Ltd. is divided into rural tourism main project cluster, pastoral theme park (also Waldorf Education Base), health and wellness building complex, agricultural industry project cluster, pastoral town cluster and theme hotel.
For the agricultural sector in the pastoral East, four parks (peach production demonstration park, fruit facility cultivation demonstration park, organic farm demonstration park, fruit and vegetable breeding demonstration park), three districts (leisure agricultural sightseeing demonstration zone, fruit processing logistics park, seedling raising zone) and one center (comprehensive management service center) are planned, which will integrate the group advantages of Oriental Garden Industry Group and introduce the characteristics and superior resources in the contemporary agricultural industrial chain.
In five years, the Garden East will be built into a modern scientific and technological agricultural industrial park with reasonable spatial layout, sustainable industrial development, resource conservation and utilization, eco-friendly environment and distinctive regional characteristics.
Four Gardens:
Organic Farm Demonstration Park
1. R&D and Achievement Incubation Center
2. Standardized Nursery Center
3. Smart Orchard
4. Organic Peach Planting Demonstration Zone
5. Selenium-enriched Peach Planting Demonstration Zone
6. New Peach Planting Demonstration Zone
7. Loquat orchard
4. Characteristic citrus orchard
5. High-quality kiwifruit, Grape orchard
6. Standardized cultivation of peaches
Peach production demonstration garden
Peach standardized cultivation orchard
Vegetable and aquatic product breeding demonstration garden
1. Protected vegetables
2. Open-air vegetables
3. Aquaculture area
4. Peach standardized cultivation orchard
Four districts: Peach and grape orchard picking garden
5. Peach picking garden
nursery area
1. Facility shed
2. Open-air nursery area
product processing and logistics park
finished product warehouse and logistics management center
modern agriculture exhibition area
1. High-standard farmland (orchard) demonstration area
2. Landscape agriculture demonstration area
3. Nitrogen and phosphorus interception tank for water circulation for ecological environment planning
Second center:
Park comprehensive service center
1. Expert academician research studio
resource regeneration center
1, ecological organic fertilizer production base
2, organic cultivation substrate seedling breeding base
3. The first phase of the public equipment and facilities project, with the help of the superior resources of the cultural tourism company under the Oriental Garden Industry Group, in accordance with the development requirements of cultivating strategic brands and building core competitiveness, and with the idea of "innovative development", will integrate cultural tourism resources to the maximum extent and establish a good relationship with brand merchants. At present, the cultural tourism sector has introduced top-level cooperation resources such as picking up houses and clearing cultural markets and Waldorf education bases.
Picking up Houses and Clearing Houses Cultural Market
Picking up Houses Cultural Market in Clearing Houses is an idyllic creative cultural park jointly created by Pastoral Oriental and Qingjing Group in November 213. Led by the original team of Qingjing Group in Taiwan Province, it began to reorganize the natural ecology of Yangshan and the historical memory of Picking up Houses Village, and restore an idyllic human settlement that revisits the countryside and returns to childhood. Combine life and leisure tastes to create the first brand that activates the countryside and perceives rural and urban life.
The cultural market of picking up houses and clearing the border consists of three parts: natural experience area, life experience area and cultural display area. At present, many theme parks, such as theme restaurant area, pasture area, outdoor activity area of green paradise, dessert sales area, academy, theme hotel area, Waldorf school building, etc., are being implemented in full swing, with a total investment of 75 million yuan, which will be put into operation one after another before the Peach Blossom Festival in 214.
The Qingjing House Picking Cultural Market is scheduled to open on March 28th, 214. This rural creative cultural park, which includes cultural display, parent-child planting, rural education and training, catering facilities, homestay in hometown, special agricultural products market, etc., will attract tourists, merchants, cultural scholars, artists and agricultural products dealers from all directions, and different people can find their own feelings, products and communication methods here.
Shifang Village, located in the north of Lion Mountain in Yangshan Town, Wuxi City, is a volcano, peach blossom, fertile land, academy and an old village bearing nostalgia memories. Ten buildings concentrated in the city were renovated and transformed from old houses of that year. In recent years, Qingjing Group, which is run by the elite of Taiwan Province Wenchuang team, has begun to carry out new reconstruction and construction here. In order to present the rural pastoral scenery in the south of the Yangtze River to the original taste, the project was located in the former site of Jianfang Village, and ten old houses were selected for repair and protection in the way of "repairing the old as before", and the ancient wells, ponds and native trees in the village were also preserved, which kept the natural form of the village to the greatest extent.
In less than a year, a cultural market with the dream of rural reconstruction was born. This is not only a creative market that will include urban-rural interactive research center, characteristic agricultural products market, theme catering, hometown homestay, Lohas shop and other formats, but also a small rural village with many landscapes, natural food and varied customs.
Area: more than 3 mu
Address: Shifang Village, Yangshan Town, Huishan District, Wuxi City, Jiangsu Province
Opening date: March 28, 214
Business scope: theme restaurant, coffee shop, specialty bakery, homestay in hometown, theme parent-child amusement park, pastoral market, etc.
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the fashionable concept restaurant with the theme of "vegetable food"
has a building area of 6m2 and can accommodate 6-68 people.
Modern people pay attention to the quality of diet. How to eat well and fully, while taking care of health, is a science. Through the analysis of modern nutrition, vegetables are the food with the best absorption effect for human beings. Vegetables can help the body detoxify and purify, resist inflammation and cancer, and strengthen the regeneration of body functions.