Baidu Encyclopedia has a cloud: "Like the button", and the network language also comes from the "like" function of the online community.

In social software or web pages such as WeChat, Weibo, Post Bar and QQ Space, designers have added the function of "like". "Like" is usually a thumb-shaped button. When you click on it, you will "like" this content (maybe a Weibo, WeChat or a post or article), and you will also express your approval, support and love for this content. Everyone will die.

In 2009, Facebook engineer Adam? Adam Bosworth mentioned that the first button was great, and later it was changed to like because like is more common. Since Facebook, a social networking site, hung a thumb button to express "like" in 2009, praise has quickly become the most popular online social language-data shows that Facebook is now praised more than 50 million times a day on average; In China, from 20 1 1 to July 20 13, QQ space was praised more than 200 million times a day on average.

Thanks to IT technology, the whole world has convenient and fast communication, and all information is running at a high speed. A "like" can be delivered in a few seconds. Coupled with the fast-paced life, everything is in pursuit of efficiency, and every minute counts. Invisibly, emotional communication has also begun to pursue efficiency and cost. The introduction of the "like" function has brought convenience to social interaction and catered to people's desire to express their emotions. People originally used social software for social networking activities. Whether you publish your current situation or share other people's articles, you are exposing your emotions and attitude towards life, and you are always eager to get the attention of others.

"Like" simply and effectively narrows the distance between the two sides, giving everyone an emotional outlet, and also sending care to friends without a long speech. Therefore, the "like" with extremely low time cost and seemingly good effect has become popular and formed a culture. We live in such a place, Caroline? Caroline Glitz and Annie? Anne Helmand called it praising the economic age.

The formation of culture will inevitably produce its unique group, that is, a group of people with the same cultural values. With the popularity of WeChat and Weibo, these social platforms are closely linked with the lives of more people, and a group called Zanpai Party (not a party founded by rabbits and baldies, but simply described as "the Party") was born. Some people regard "like" as a way to express their feelings. But there are also many people who turn "liking" into a habit, from occasional liking to crazy liking no matter what state they encounter, and into liking.

Definition of "liking the Party": When others share new things or write down their feelings and feelings on Weibo and WeChat, there will always be a group of people who are full of praise for you.

1, common mode

This information is really good, like it;

That makes sense. The content is about self-cultivation and positive energy. Please enjoy it.

Snowy plateau, blue sky and white clouds, towering peaks, this photo is refreshing, please share and forward a WeChat, like it;

Animation is very interesting and the design is humorous and relaxed. Let's praise it.

This is the most common reason and way to praise. Praise is a participatory process, which means that you agree with the person you like and agree with this social way.

2. Dialogue mode

They are very familiar with each other, and in order to maintain this relationship, there will be interactive praise. The content is not important, but the relationship is very important. Sometimes, praise is almost meaningless, it just tells the other party implicitly-although I haven't contacted you for a long time, I have been paying attention to you.

3. Business model

Friends post various preferential activities, voting, advertisements and so on launched by public accounts in the circle of friends. In order to meet the requirements of a certain number of praises, everyone introduced various ways to collect praises.

The practice of merchants is actually very low-level, some for sucking powder, and some for selling goods. Let's talk about powder absorption first. You must pay attention to its official WeChat account when you participate in the event, that is, people who help you like it must pay attention to the relevant official WeChat account in order to like it. Users encourage their friends and relatives to pay attention to this activity and then praise it. Merchants naively thought that their official WeChat account went up like this. What happened? Not a bunch of zombie fans, but you can pay professional attention to the fan retention rate! This is a very important data! It is really important!

Let's talk about selling goods, collecting praises, giving gifts with red envelopes, and collecting praises with lottery tickets. Merchants believe that this is a nationwide activity. I don't know that such behavior has been suspected of inducing forwarding, so I can complain and cancel it! Sorry, it seems to be off topic, but I still have to warn you that the official account of WeChat operates us: praise collection activities are risky, and promotion activities need to be cautious.

4. Existential mode

Like it exists, which is similar to "Hehe, uh-huh" in chat, and also to show concern, which is an attitude of new media use.

I often send obscure words on various new media platforms, and I often see selfless praise from several schoolmates. Once, I asked Senior R if she could understand these words. She shook her head and said she didn't understand I was surprised and asked:

"Do you like Mao? ! "

"That means I've seen it."

. . .

Well, for some post-90s generation, praise sometimes just brushes the sense of existence and expresses a "read" mentality. These people like it, and they have ulterior motives, that is, they hope that the praised people can repay their kindness and give me a few praises for those boring States.

5. Crazy mode

No matter whether the information is good or bad, I always like it habitually after seeing the published information. From the practical application point of view, "like" does not only contain positive energy. Friends' anecdotes, sad stories and even some disaster news often have a lot of "likes", which makes people puzzled and even angry. This is all because some people are too keen on "praise" and have dispelled the "identity meaning" of "praise". This is the case with "like".

In the special context of social networks, "praise" has gone far beyond its original symbolic meaning and become a symbol that can express almost all attitudes. Therefore, health posts like "Top Ten Prevention and Treatment Methods for Cancer" will not hesitate to "like"; Chicken soup stickers such as "Plato's Ten Proverbs about Love" are also happy to "like"; There are also constellation stickers, points; There are various quotations from the guru, points; Must point out the status of brothers; The status of female friends should also be "like"; Key points of colleagues' identity; The status of relatives is equally important. . .

That little finger symbol has become the best choice when you want to comment but don't want to type.

However, in fact, my heart is at a loss. I don't understand why this girl cares so much about the number of likes and the degree of attention, so she left such a sentence in the small window:

"。 . . . . . 。"

And then it was gone. . .

It can be said that most of the attitudes expressed by "like" have gone beyond the original meaning of "like". No matter what the true intention of the fans is, collecting "likes" is something that many people like. Many people who are keen on taking photos of travel, food and various social activities will take a look at their mobile phones every few minutes after passing the photos, and count how many "likes" they have gained to see if the people they care about most have left traces of "reading". Social networking itself is a way for people to enhance their self-awareness. Updating a boring message casually, what is more enjoyable than receiving dozens of "likes"?

However, although every "praise" means a real follower, the level of this concern is undoubtedly very shallow, and this friendship is dubbed "like a friend". On many occasions, praise is just a courtesy, and it may even be just the behavior driven by some people's obsessive-compulsive disorder. Praise is often used to express a social perfunctory without snickering; It often means "I saw it, that's all". It doesn't even expect to get a response from the other side, and euphemistically meets a person's social needs of being noticed and seen.

Yan Ting is my colleague, because she joined the company at the same time and has a good relationship in the same department. I'm the only one in the department, and the others are young women, you know. ) This girl is very lovable. She smiled at the first opening, she smiled and laughed out of the dimples. She speaks sincerely, listens carefully, answers appropriately, and occasionally has a quiet silence, which is clever. Although the face value is not against the sky, the facial features are quite reasonable and look very pleasing to the eye. People in other departments of the company often make fun of this girl. Once we had dinner with Brother Hao, everyone chattered that this girl was a goddess or something. At this time, Hao Ge said coldly: "This little girl's emotional intelligence is not high." This immediately exploded the pot and everyone asked what was going on. Brother Hao said an understatement and perfunctory word to everyone. With a wave of his hand, he said, "Let's not talk about this and continue to eat meat." As it happens, I know the whole story, but I can't say much, so I have to eat the meat invited by Hao Ge silently. . .

You must be curious, what makes the simple and honest Hao Ge have such an evaluation. Everything is sauce purple. Yan Ting asked Hao Ge to help look at the quotation of the day. But that day, Hao Ge was in a hurry to ask for documents and refused her help. "Sorry, I am in a hurry to get the documents, and I have no time to help you."

So she hates me in the office.

"Tell me, Hao Ge, how can this person be so ungrateful? He won't help me! "

"People are not busy." Yanting gave me a white, "hum! I added his WeChat friend, and he can still see the circle of friends. I like everything in his circle of friends! "

"。 . . . . 。"

I know it's useless to talk too much at this time. Only the comfort of food is the right way. "Come on, I'll treat you to something delicious."

Suddenly, the little girl was very happy. I haven't forgotten to bring an ice cream home for Brother Hao. When I sent it to Hao Ge, I saw his WeChat lit up and was reminding him to read it. However, he replied to me: "Nothing, don't look, it's all for praise. Alas, when will these children grow up and stop playing with these things? . . "Simple and neat while eating ice cream, while rushing to the file. Seeing that he was busy, I didn't go away. When he saw that I was leaving, he muttered to me, "I showed you the quotation sheet yesterday." There is something wrong with it. You can change it by looking at my target. Remember to go online on time tonight! " . The little girl's eyes are unkind men, but she always helps me like this. We are teammates like pigs.

Like has become the trend culture in the Internet age. Everyone likes it, I like it for everyone, and everyone likes it for me. In the virtual world, we like it alive. But that kind of brush has a wonderful aesthetic feeling; Be annoyed by the number of likes; Even foolishly thought that dozens of hearts of "I have read" can become girlfriends with one person. Praising culture should be expressing approval, support and love, which are all pathological cultures. "Like" is a heartfelt red heart, not a perfunctory "I have seen it".

References:

Baidu Encyclopedia, Sina and Phoenix Culture

The story in this article stems from the creation of life. If there is any similarity, it is purely deserved! )