In recent years, short videos, e-commerce, and live streaming have become very popular, and many people want to play short videos.

But there is a problem that many people don’t know how to do short video production. Xiaoma Shitu Video Marketing Consultant will help you understand.

To make a good short video is far more than just grabbing a mobile phone and shooting for 15 seconds. Not only short video production, now self-media platforms also have requirements for original works.

Only by mastering the skills can you be better at making short videos. If you want to make good videos, you must be willing to try and constantly work hard to improve your skills.

Short videos are also a process of learning and trying.

The simplest and most practical way to make short videos is to use the video that comes with the software to shoot and roughly edit.

Vlog is also quite popular now. You can try it. Find the right shooting angle. Short video production is not all about content and creativity, but also about editing and shooting methods.

There are two types of short video production, one is casual and the other is planned.

Casual style can be understood in this way. It does not require a script. For example, you can shoot whatever comes to your mind on a whim, as long as it is attractive.

The other is the planning type. If you have a certain foundation in video production, you can shoot some high-quality original short videos by yourself.

It requires careful planning and script preparation. This is relatively complex and requires careful consideration of all aspects.

Including shooting equipment, tripod, lighting board, etc.

What are the methods of short video production?

How to make a good-looking short video?

First, put more attention on content creation. After all, this is an era where content is king.

How to make a short video?

As for the detailed steps, Xiaoma Shitu will give you some advice now.

Step 1. Determine the topic. First, you need to have a good topic. First, decide the direction and topic of the video you plan to produce, so that you can attract users to be interested in understanding it.

Having a clear theme can also help you grasp users more quickly, thereby generating greater conversion fans.

Whether it is emotional videos, story videos, funny videos, music videos, food videos, or sharing daily videos, such as recording vlogs, these are all more popular. You can choose one of them to do.

Step 2: Before copywriting shooting, the copywriting will be planned and written. The copywriting can be more sensational and the subsequent publicity will be better.

To impress users with emotions and make them think they are watching a story is the highest level of copywriting.

Step 3. Shoot. After completing the first two steps, shoot, then post-production.

There are many aspects involved in shooting, such as the camera position during the shooting process. Choosing a suitable editing software will get twice the result with half the effort.

Step 4. Post-production This is the last step - post-production. After the video production is completed, appropriate post-processing needs to be performed, such as adding filters, soundtracks, subtitles, etc.

It is best for the video to have a unified opening and ending, so that it will look more distinctive.

All kinds of details need to be paid attention to during post-editing.

To make short videos well, the key is to pay attention to every process, because there are many things involved behind short videos, such as copywriting, shooting, post-production, operations, etc.

Short video production can be simple or complex. If you want to make a good-looking and creative short video, you need to put in more effort.

Xiaoma Shitu's video marketing team provides integrated solutions for video planning, video production, video promotion, and video marketing.