If you don’t know how to create a personal IP in self-media, it is useless. Your account style and personality are very important and are the key to determining whether you can stand out among many bloggers!

To put it bluntly, it means "gold-plating" yourself, so that others can notice your uniqueness and be willing to take the initiative to follow you, instead of wanting to swipe away after seeing your content!

The fans attracted in this way have high stickiness, and it will be much easier to monetize through self-media later. Here are some ideas for newbies to help you create a successful account and personality.

Account style & personality positioning formula = identity positioning + value positioning + form positioning + memory point identity positioning, creating personal characteristics. If you want to establish a character, you must first let others know what field you are a creator in, and clarify the content of account updates.

Only then can you attract others, otherwise they won’t know what you do, let alone follow you, and it’s possible to directly block your content.

What kind of person are you.

What are your characteristics.

What makes you different from others.

Add your own characteristics to the persona, such as a college student preparing for the postgraduate entrance examination, a screwdriver in a factory, a vicious movie commentator, etc., to display your information intuitively, so that others will know what you do when they see your nickname.

domain content.

Value positioning is probably what content I output and what value my content provides to whom.

New bloggers must understand a concept here, that is, the content you produce must be liked by users, rather than just producing content that you like. What you like ≠ others like, and it is only useful if it meets the needs of the public.

The content direction is: Based on my xx advantageous capabilities, I provide (content/products/services) for xx (target users), so that they can solve their xx pain points in xx situations and let them obtain xx (benefit).

For example, I am good at emotions. I use my professional knowledge or experience to share my experience to help boys how to coax angry girls and get them back together.

Whether it is emotional value or knowledge and skills, what can bring gains to others or help others solve problems is good content in the eyes of users, which is where our value lies.

Content value type: Learning & application value - workplace experience, life skills, skills teaching.

Emotional value - good looks, cuteness, healing, prank, funny, inspirational.

Economic value - save Q strategy, earn Q, wool, etc. and income.

There are three types of form positioning: pictures, videos, and articles.

Choose according to your own specialties and advantages. If you are good at writing, you can write articles, and if you have a strong sense of camera, you can make videos. Videos can be presented in the form of oral broadcast, Vlog, material mixing and editing, and plot subcategories.

If you know graphic design and make pictures that look particularly good, your way of making graphics and text will have an advantage over others.

Memory Points Bloggers who want to stand out must have their own characteristics. In addition to differences in identity, value, and presentation form, bloggers must also have unique memory points.

Imitation can help you get started quickly, but you must make your own characteristics. It can amplify your shortcomings, or you can use accessories and props, or repeated mentions of mantras, mottos, mottos, etc. to achieve the finishing touch. This is your account

style.

For example, if your plastic Mandarin is more distinctive, then you can use this accent to capture your language style. If your personality is more humorous, then you can create some funny and down-to-earth content, through titles and covers.

If you mention it many times to deepen others' memory of you and let others remember you as a number one person, then you will have won half the battle.

The persona you create must be consistent with your true self. Don’t over exaggerate or pretend, and don’t let your persona collapse!

This will cause resentment in others.

Once the persona is established, focus on outputting high-quality content. It must be a vertical category. Only one field is enough. If you are doing food, focus on food. If you are doing tourism, focus on tourism. Don’t focus on maternal and infant products.

For home, only when the content is well prepared can it attract more fans, and the number of views can slowly keep up. Later, live broadcast or video promotion will be carried out according to the actual situation.