In recent years, the consumption format of script killing has developed rapidly in China. In 22, the market size of script killing in China will be 17 billion yuan, and it is expected to increase to more than 23 billion in 222. Reasoning variety shows such as "Star Detective" are popular in the variety circle, the number of physical stores is rising rapidly, and new formats such as "literary travel+script killing" in the tourism circle are also ready to go. Liu Bing, Chairman of Science and Technology Group, interprets the breakthrough innovation of "Literary Travel+Script Killing" "img _ height =" 18 "img _ width =" 1728 "data-src ="//imgq8.q578.com/ef/329/fd57ab6c81273c76.jpg "src ="

Liu Bing, the chairman of Guoyi Zhonglian Science and Technology Group, a top expert in the cultural tourism industry in China, has long recognized the development potential of script killing in the cultural tourism industry. Guoyi Zhonglian Science and Technology Group, operated by Liu Bing, is a full-platform company specializing in the planning, design and operation of cultural tourism investment, and has built many successful cultural tourism projects such as Datang City that Never Sleeps and Qingzhou City that Never Sleeps. It is reported that for the new format of "literary travel+script killing", Liu Bing has developed a brand-new literary travel game based on the business model of Guoyi Zhonglian Science and Technology Group. Liu Bing, Chairman of Science and Technology Group, interprets the breakthrough innovation of "literary travel+script killing" "img _ height =" 72 "img _ width =" 128 "data-src ="//imgq8.q578.com/ef/329/ddab8f8195df8d4.jpg "src ="/a.

The following is the arrangement of the interview contents:

Liu Bing, a great writer of cultural tourism, holds the view that script killing has the potential to become a new engine of urban cultural tourism

With the development of mass tourism, the needs of tourists are becoming more diversified, and traditional formats such as landscape, ancient towns and streets, food and beverage, accommodation and health care ... are difficult to meet the demands of tourists. As a result, traditional scenic spots continue to develop tourism performing arts and interactive experience projects of science and technology, and "immersion" has gradually become a new direction for the development of cultural tourism. Liu Bing, Chairman of Science and Technology Group, interprets the breakthrough innovation of "Literary Travel+Script Killing" "img _ height =" 956 "img _ width =" 171 "data-src ="//imgq8.q578.com/ef/329/d52bf9A774badjpg "src ="/

Immersion and scene are the remarkable characteristics of script killing, and relying on these characteristics, script killing can break into the field of cultural tourism and open up a new way of playing urban cultural tourism. In the field of cultural tourism, a highly interactive immersive real-life script can be created. Participants wear specific clothes and accessories in the field scene, and then look for clues, collect evidence, discuss the plot in modern or ancient real-life scenes according to their own scripts, and finally find out the truth. Liu Bing, Chairman of Science and Technology Group, interprets the breakthrough innovation of "literary travel+script killing" "img _ height =" 18 "img _ width =" 192 "data-src ="//imgq8.q578.com/ef/329/949E2A74E2E3.jpg "src ="

in essence, the integration of cultural tourism and script killing is the integration of "cultural tourism and content". Script killing is a carrier for tourists to deeply experience the content of space and products. Scenic spots, parks, ancient villages and towns, commercial districts, museums, homestays and camps can all tap their own content and make differentiated content of cultural tourism script killing according to their own scene characteristics. In addition, the script killing of literary travel can also be combined with education and become the carrier of educational content such as historical events, people and sites. Liu Bing, Chairman of Science and Technology Group, interprets the breakthrough innovation of "Literary Travel+Script Killing" "img _ height =" 68 "img _ width =" 18 "data-src ="//imgq8.q578.com/ef/329/6E228Fa7a6821.jpg "src ="/

Therefore, there are many modes of script killing in the field of cultural tourism, such as "block+script killing", "ancient town+script killing", "cultural experience park+script killing", "natural scenic spot+script killing" and "theater+script killing". Liu Bing, Chairman of Science and Technology Group, interprets the breakthrough innovation of "Literary Travel+Script Killing" "img _ height =" 714 "img _ width =" 1268 "data-src ="//imgq8.q578.com/ef/329/cde4224b5ad5f.jpg "src ="

script killing has brought an innovative force to the cultural tourism industry. The immersive, scene-like and experiential play mode has met the personalized and alternative consumption demand in the new cultural tourism era and successfully captured the consumption psychology of young people in the Z era. Script killing has the potential to become a new engine for urban cultural tourism.