1. Physical motivations: seeking new things, experiencing different climates and environments, enjoying delicious food, etc.

2. Cultural motivation: including exploring and learning new culture, art and history.

3. Motivation of wealth and status: including pursuing luxury goods, enjoying advanced services, showing wealth and status, etc.

4. interpersonal motives: including reunion with family and friends, establishing new interpersonal relationships, and expanding social circles.

The four tourism motivations put forward by Robert W. McIntosh not only reflect people's expectations and demands for tourism, but also provide important market orientation for tourism.