1. The application of the plan of crossing the sea in business example

Example 1: Company A wants to buy Company B, but if it is made public in advance, the share price of Company B may rise sharply, which is not conducive to Company A. Company A can secretly acquire a small number of shares of Company B first, and then suddenly announce the acquisition news. This sudden news will make the share price of Company B plummet, and Company A can complete the acquisition at a lower price. This is the strategy of crossing the sea.

Example 2: X Shopping Mall plans to expand and decorate on a large scale, which will lead to the closure of some stores and affect the passenger flow. Shopping Mall X can be renovated in a small area and put into trial operation for a period of time to ensure the ideal effect before being renovated in a large area, so that merchants and customers can be fooled and the flow of people can be avoided, which is also a matter of hiding the sky from the sea.

2. Making money by crossing the sea without telling the truth

Example 1: An investor knows in advance the inside information that the performance of a listed company is poor and its share price will plummet. He first bought a large number of shares of the company when the stock price was still high, and then sold them when the news was announced and the stock price plummeted, thus making huge profits. This is a typical insider trading, which uses inside information to make profits.

example 2: a company wants to adjust its price nationwide, but it will adjust its price in some areas first to see the market reaction. If the effect is good, it will adjust its price nationwide. This is a small-scale pilot project, which hides from most consumers and competitors in order to earn higher profits.

3. For example,

Example 1: Mobile phone brand A intends to launch a new flagship phone, but if it is made public in advance, it will prompt competitors and be imitated and copied. Therefore, Mobile Phone A can try to sell the new machine in a small area, collect user feedback, and ensure the quality before promoting it in a large scale, so as to deceive competitors and gain the first opportunity.

example 2: an e-commerce company plans to launch a nationwide promotion campaign, but if it is advertised in advance, it will give the competition platform time to follow up. Therefore, e-commerce can quietly launch activities in a few areas, try out for a period of time, and then vigorously promote it nationwide after proving the effect, so as to deceive competitors and seize the opportunities of users.

4. The popular explanation of crossing the sea by hiding the sky

Crossing the sea by hiding the sky is to secretly plan and act, to deceive others' eyes and achieve your own goals. It is to do things in secret, not to let the main stakeholders find out, and to make them public after the job is done, so that others are caught off guard. Its modern meaning is to take secret actions to achieve unexpected results and gain competitive advantage or maximum benefit.