It depends on the location set by your catering enterprise and the targeted customer groups:

If you are at an airport or a station, it is suggested to make corresponding strategies for the customer groups, such as the chain members of business people. If the customer groups are the general public, then you should try to reduce the cost of raw material channels, attract customers with low prices, sanitation, benefits and freshness, and at the same time raise awareness. And customer recognition.

If you are in the commercial street, food street and other places, there will definitely be many competitors. To retain old customers, you should adopt different strategies according to different customer groups, such as targeting business people, so it is about taste, style and grade; For the general public, it is still affordable, and the membership system can also attract some customers, such as membership points, cash back and other marketing methods

In any case, it is necessary to have characteristics, patterns, and benefits at the same time, and adopt some marketing strategies. Of course, network marketing is also very important in the network age.