Before the anchor starts broadcasting, he must be clear about his positioning, and then plan the content to be broadcast based on the positioning.

First of all, what is the positioning of an anchor?

The positioning of an anchor is to do what is most suitable for you, to do what you are best at, to do something that has advantages over your own segmentation, and to do something that can develop in the long term through positioning.

Positioning does not mean that you should have a variety of styles during live broadcasts, nor does it necessarily mean that if you choose to sing today, you will not be able to dance tomorrow.

The positioning of a real anchor is a process like this: positioning - position - supplement - offside - change of position. This is a vivid and active anchor positioning process where you can clearly understand yourself at different stages and positions, and know at what stage you are.

Doing what is most effective, this alternative positioning is an essential skill for a successful anchor.

If you blindly only show your talents or programs to the audience and fans, it will be like hanging from a tree. There is no difference.

Old audiences, when old audiences are lost, even if you know the reason, it is too late.

Therefore, we need to first figure out how to position it. After figuring out the positioning, we can then systematically implement the content of this lesson and it will be in place.

As a new anchor, how should you reset your positioning point?

First of all, you have to figure out: What do I do with live streaming?

What do I have to show the public?

I am also singing and dancing. What advantage do I have over the room next door?

Does content positioning last long?

What is my live streaming style?

After figuring it out, the next step is to plan your own positioning content.

From the moment a new anchor has the idea of ??becoming an anchor, he must definitely plan the content to be broadcast live.

▲For example: "I can sing, dance, tell jokes, play the piano, draw, and do outdoor programs (introducing local food or exploring some strange things)." etc. to determine what you can do.

After you have established your long-term positioning, you can then start preparing for the live broadcast.

An excellent anchor is like a good actor. He must treat every live broadcast as a non-NG play. If he wants to do this, he must be fully prepared before the live broadcast every day to deal with the next live broadcast.

▲For example: I want to sing today, but what type of song should I choose?

What song to sing first?

What interaction did you have with the audience after the song was sung?

The most taboo thing about being an anchor is the silence in the live broadcast room.

You need to think about the topic every day. What can you talk about today to attract everyone's interest? How can you create an interactive experience that will make visitors feel comfortable?

The positioning style is that no matter what content I do live in the future, this is my style.

▲Give an example.

"Two singers, both are pop music, and have different styles and positions. When I mention Jay Chou, I know that he will hum songs that will make me feel like I'm not waking up. When I mention Daolang, I can think of his vicissitudes." So in the future, when singing, we must sing this

Taste, of course, doesn’t mean you can’t sing other songs, but at least your style must be like this.

If you can't decide in such detail, you can also decide in a big way.

▲For example: "rap, electronic music, folk music, hip-hop, shouting, film and television, English, etc." The sizes that can be positioned are too large!

If the main line of your positioning is singing, don't sing casually about everything. Basically, the anchors who sing casually in the live broadcast room are novices who have just entered the industry and have not yet figured out the way.

Once your singing is decided, then it’s time to create your stage style, which is the so-called stage style.

▲For example: “Some anchors are melancholic, deep, and charming. When fans look at them, they feel like they want to take care of them; some anchors are lively, cheerful, witty, and humorous. When fans look at them, they feel like the girl next door.

The feeling of making friends with you; some anchors are intellectual and elegant, and their actions are grand and steady. When fans see them, they feel like they want to fall under their pomegranate skirt. "Picture style is the icing on the cake, but remember.

, don’t change your live broadcast style casually!

▲For example: one day you are melancholy and deep, tomorrow you suddenly become lively and cheerful, and the day after tomorrow it changes into another different style.

In fact, this kind of positioning is very unfavorable to one’s own personality!

Because it’s hard to agree on what the audience likes, but after watching your live broadcast for the first time, they choose to come to your live broadcast room for the second time. There is a high probability that your first persona is successful. As long as you keep

If you stick to it, you will definitely get unexpected gains.

The positioned theme style can be further subdivided.

If you are a new anchor, you can go step by step, first make a general positioning, and then gradually think carefully about how to make the live broadcast style positioning more detailed, down to a sentence, a laugh, or a gesture.

into style.

There is no shortcut to any success. Although the real-time competition is becoming more and more fierce, as long as you are willing to work hard, use scientific methods, and learn more successful experiences and examples, you will definitely succeed!