The category is new, young and suitable for all ages, and the taste is also very good.
1. Focus on "National" explosive items and innovative categories
For focusing on a single category, "Fish You Together" has been completely achieved. As a representative of innovative categories, "Fish You Together" is not only perpendicular to the category of pickled fish, but also creates a new category of pickled fish @ rice.
2, brand rejuvenation, positioning young and fast-fashion people
"Fish and you together" as the pioneer of pickled fish @ rice, subverting the traditional pickled fish model, making pickled fish small, fashionable and fast-food, accurately positioning young and fast-fashion people, and creating fried pickled fish and rice with fast meals and fashion, which has become the favorite of young and fast-fashion leisure people.
3. The product is good, suitable for all ages, and there is a market in China.
Fish with pickled vegetables is a popular Sichuan dish, with a huge consumption base and high market acceptance. In order to make pickled fish @ rice more acceptable to the market, "Fish You Together" has done enough homework on the ingredients, and "Pickled Sauerkraut" selected from Sichuan and Chongqing three-year-old jars can make the product full of acidity from the inside out and have a long aftertaste. Among them, the "fish" is the boneless Basha fish from Vietnam, which is fresh as raw, boneless and spineless, fresh, fragrant and tender.
4. the passenger list is low, and the table is turned quickly.
Not only can they satisfy the dream that 1-2 people can eat pickled fish if they want, but most importantly, their consumption is low. Guests can enjoy themselves by ordering a fish with pickled vegetables, and then serving a side dish with rice or steamed bread. However, such consumption is less than that in 35 yuan.