On January 18th, 218, Hubei Rural Food Shopping Tour was launched in Tujia Township, Xiejiaping, Songzi City. The event was hosted by the Provincial Tourism Commission and the Jingzhou Municipal People's Government. In the same period, Wuhan, Huangshi, Xiaogan, Xiangyang and Yichang set up sub-venues, and * * * started the rural tourism and food shopping tour in Hubei.

It is reported that at the launching ceremony, nearly 1, kinds of new year's goods were displayed in more than 2 booths, showing some achievements of the "rural tourism trunk project" to tourists. In front of the booth of the villager Shen Yunbiao, there are tourists who are "playing new year's goods". While scanning the code, everyone snapped up his local pork, local honey and local eggs.

According to the report, the person in charge of Hubei Provincial Tourism Bureau said, "Relying on the' rural tourism trunk project', the rural tourism gourmet shopping tour can not only show more tourism-specific commodities to tourists, but also open the model of" farmers+bases+companies ",help farmers get rid of poverty and get rich, and promote rural revitalization.

According to reports, during the 13th Five-Year Plan period, Hubei Province will further promote the "rural tourism trunk project", and promote all localities to build a number of sales areas, tourist shopping areas, rural tourist business blocks and markets to sell local agricultural special products, processed products and special tourist souvenirs. It is estimated that more than 1 million tourists will visit the countryside during the Spring Festival, and the demand for new year shopping will reach more than 6 billion yuan.