How to make a poster

First of all, you should make clear the role and significance of the poster. The core is to accurately and quickly convey commodity information to consumers, and the design should be in line with vision and marketing.

from the visual design of the poster, it is mainly the combination of words, pictures and color blocks, as well as the overall performance of typesetting and color matching.

text: in the case of a lot of content, the text must be divided into main headings and sub-headings, and the text arrangement must pay attention to the level contrast. For example, the font of the main heading must be large and eye-catching, and it is generally recommended to do some font design or other element decoration to make the title stand out with a sense of design and interest to attract people. In addition to the title, most posters commonly use sans serif fonts, and there are generally 1-3 font types.

Picture: Because the picture occupies the largest space in the poster, the quality of the picture directly determines the success or failure of the poster. The choice of the picture should be considered from the visual impact and be consistent with the theme.

color block or other decoration: when the picture is only pictures and words, if you feel that the picture is empty or lacks layers, you can decorate it with some small elements, such as color block, English, small graphics, etc., to make the picture fuller, but don't add too much, so as not to make the picture messy.

Typesetting and color matching: Poster typesetting is forbidden to be scattered, dense, without contrast and chaos. Generally speaking, beginners can take a simple and generous design in plate type, choose a neat and easy-to-produce plate type for reference, and use a blank design to make the picture more refreshing. Color matching should pay attention to the combination of cold and warm, and special text and background color must highlight the contrast effect. Gray with gray, dark with dark, and bright with bright are the taboos of color matching. The visual effect can be enhanced by contrasting colors, and the color level can be enhanced by adjacent colors.

From the marketing of posters:

First, the design style should be aimed at the audience. If it is aimed at successful business people, it should be simple and high-grade, and the color scheme should be calm. If it is aimed at the younger generation of the Internet, it can be designed in an interesting way, and illustration design or other ways of comparing personality can be used.

Second, copywriting planning should make the readers feel excited and enhance the reading experience. Communicative language close to life is often more acceptable to the readers than direct propaganda.

Third, the main picture must be high-definition, which can be considered from the visual impact, interest and creativity, enhance the connotation of the poster, try to catch the eye at first sight and convey the business information accurately.

In a word, it takes many aspects of thinking and experience accumulation to balance the visual+creative+marketing of posters. Design comes from life, and it should serve life better. Poster production process

Analysis of ideas:

1. Collect and save beautiful materials and elements;

2. Firstly, analyze the industry and background, find out the key words, find the reference according to the content, find the visual model and determine the color scheme;

3. according to the requirements and materials, find a good layout, arrange the layout and put all the elements in place;

4. Make visual design by combining color matching and typesetting;

5. Add details and embellishments, match widgets, and adjust the page elements to be unified and coordinated;

6, the final adjustment, all the elements are merged, reducing too much decoration and achieving the final integration.

production process:

1. Information sorting: determine the production purpose, sort out all the information required, leave the necessary elements behind, classify the information, divide it into limited levels, and determine the most important information;

2. Determine the plate center and page spacing: the plate center refers to the area bearing the screen content, also called typesetting space; Determine the size of the heart rate according to the specific content, too large or too small will affect the final effect;

3. Setting grid: Grid plays an important role in improving the effect of the whole layout, which can standardize the layout, enhance the sense of order, enhance the aesthetic feeling of the picture and ensure the order and rhythm of the layout;

4. Determine the main body of the picture: the largest element in the picture can be in the form of text information, pictures, illustrations, etc. The most important thing is to establish visual attraction and become the biggest visual focus in the picture;

5. Function allocation: put the most important information in a conspicuous place, put the unimportant information in a secondary place, and put the related information in groups;

6. Visual level: there are many ways to divide the visual strength according to the function of elements. The conventional method will emphasize the enlargement of elements and not the reduction of elements, so as to divide the visual strength of groups;

7. color matching: after the basic framework is determined, color matching is carried out, and different colors show different temperament through the purpose, concept and temperament of the theme;

8. Font selection: Font selection is very important. Different fonts will lead to different effects. Don't use too many fonts, just use two fonts to match.

9. Graphic information: extract keywords from the text for graphic design, so as to better convey the picture information. Six Steps and Skills of Hand-painted POP Posters

Six Steps and Skills of Hand-painted POP Posters

Hand-painted POP Posters are a popular advertising form. If you want to get a beautiful POP poster, you must make great efforts in composition, graphic arrangement, text, color matching and flow. Below, I will share with you six steps and skills of hand-painted POP posters, hoping to help you!

the general process of making hand-drawn POP

step 1: collect the content related to activities or products

step 2: refine the title and simplify the text

step 3: select the appropriate layout

step 4: select the appropriate color matching

step 5: select relevant illustrations

step 6: make POP according to the layout requirements. Beginners are advised to buy a copybook and practice calligraphy with a marker and a calligraphy practice grid.

master several commonly used font decoration methods

The title word is the soul of a poster. Doing a good job of the title word can not only highlight the theme, but also make the picture more vivid. However, there are many ways to decorate the title, and beginners may not find the direction. You might as well find several decorative ways you like in practice, so that you can not only master the techniques easily, but also learn better. At the same time, you can shorten the production time and quickly improve the quality of students' hand-painted POP posters.

Pay attention to the layout of typesetting

The simplest typesetting is horizontal typesetting. Beginners would rather seek stability than expect to live and change. At this time, the text and title words can be distinguished by decorative lines or color blocks in decoration, so that they can be distinguished from each other, but they echo each other. Other typesetting layouts are as follows:

Title, illustration and text each account for about 1/3 of the poster area

The title and subtitle of a POP together should account for 1/4 to 1/2 of the whole POP area, and the title usually accounts for about 1/3 of the poster area. (When there is less POP text content, the title can account for about 1/2 of the poster area; When there is a lot of text content, the title can also be compressed to 1/4. )

Leave the four sides of the poster blank

This is also called "leaving air" on the outside of the POP poster. If you don't leave air, the contents written on the poster will be pushed to the four sides, which will make people feel suffocated and stuffy. The specific width of the blank space will be different according to the size of the poster, and 3 ~ 5 cm of blank space should be left on the four sides of 2-open (53cm×76cm)POP paper; 4-inch (39cm×543cm) POP should be left with 2 ~ 4 cm blank on four sides; Leave .5～1cm blank on the four sides of the general explosion card.

The line spacing is greater than the word spacing

As long as there are more than two lines (including two lines) in the p>POP content, it should be noted that the line spacing of each line of text should be greater than the word spacing. We usually use the size of specific line spacing between 1/3 and 1/2 of the word height. The requirement of word spacing is that words are next to each other, but generally they cannot be connected, so a certain gap should be left.

there are not many colors but miscellaneous

a poster can have 3~5 theme tones. Too many colors are easy to be messy, and too few can't highlight the key points. To this end, the author suggests that the headline can be written in 1~3 colors, the main body is written in one color (that is, one pen to the end), and the key contents (such as "delivery", price and date) can be written in another color.

The selection of illustrations should be related to the product

For example, the figure below shows a slim young woman, which is easily reminiscent of the young women as the target customers of Besunyen, and her slim figure can better demonstrate the slimming effect of the product.

making activity posters

generally speaking, the main title of activity posters is relatively direct, so that people can know what the activity is at a glance, or the main title is more interesting and the subtitle is more straightforward.