Characters have the original meaning of pictographic expression, and posters that are good at designing by using the structure of characters often give people a bright impression and a sense of culture. The poster above illustrates this idea well. At the same time, two reasonable objects and images are combined into one, which is perfectly integrated.

Art comes from real life.

Art comes from life, which is also true. Without economic foundation, there will be no superstructure. You need to find an idea between the bits and pieces of life or close people, and integrate this idea into your works (posters), then life will be more interesting. The poster above uses a cup of coffee every day as the precise focus of breakfast, pointing out that there is a powerful breakfast every day to support your EOS trip, and life is full of energy.

Introduce others' deep thinking

A good poster should not only give people a visual impact, but also arouse others' heavy thinking about it, thus attracting their attention to such things. It is often used in advertisements for public welfare undertakings. Public service advertising is also an aspect of advertising marketing. Advertising is to publicize it widely, so as to guide people to think deeply.

Double exposure design

This is to skillfully use PS technology to adjust. If it is done well, it is a refreshing and shocking work. The above picture shows the double exposure design of Japanese animation master Miyazaki Hayao, which is combined with green trees and is called "the father of evergreen trees", with endless works.

Simple.

Sometimes, poster design does not need to be full of color, but it can be crossed in simple and simple flowers, full of freshness and flavor.

What is the appreciation of excellent poster works? Appreciation of excellent poster works is as follows:

1. The cartoon style poster for restaurant opening, which is embodied in the form of cartoon style+court grid, not only has attractive food pictures, but also the corresponding opening activities information content.

2. At the beginning of the second half of July, the summer mobile phone poster of green plants will soon pass in June, and we will also usher in a brand-new second half. This excellent poster design works with fresh green leaves as the background, plus "Hello in the second half of the year, may the world be beautiful because of you".

3. Mobile phone poster of youth illustration in campus classroom in graduation season. Graduation season is coming. Are you ready? This excellent poster design adopts hand-drawn illustration style, plus tables, chairs, books and basketball court elements outside the window.

4. The 20th pawn Exhibition of Nagoya University of Plastics has a prominent theme, which is easy to catch people's attention. A dictionary is displayed in a grid form similar to a tablecloth, which has a sense of design.

Color matching

Very nice, the word "pawn" is rose red with blue (classic red and blue collocation); The word "exhibition" is green, blue,

dark blue

, purple (with gradient color).

A lot of blank space is reserved, and the upper part of the picture is in sharp contrast with the lower part. This can make readers focus on the text and make the information easier to read.

How to design an excellent poster with photoshop? Thank you for inviting me to answer.

Aiming at how to design excellent posters with PS, the premise is to master the use and skill operation of PS software skillfully, which is the basic premise, so I won't go into details about PS here.

Before designing a poster, we should first make clear the purpose of designing the poster. Poster is a very old way of publicity, which tells the audience through pictures and vision. This is why you pay attention to or buy our products (services). With the improvement of people's aesthetic level, the creative requirements for poster design are getting higher and higher, and the expectations of the public for advertising are also increasing.

Poster design starts from three parts, the first is composition. In view of today's people's aesthetic needs, composition needs to be concise, not messy and cumbersome. Excellent poster design can catch people's eyes instantly, so we should learn to highlight contrast in composition, and external factors can not be ignored, that is, size and application place. Speaking of skills, such as using big pictures, or leaving blank boldly. Yes, it depends on the specific design requirements.

Secondly, we should consider the color. Although color matching seems simple, I personally think it is also the most difficult to grasp. There are many common color matching methods, such as contrast color, adjacent color, cold and warm color matching and so on. It is suggested to learn the knowledge about color matching, which will help you to complete the poster design better.

Finally, what we want to mention is the copy in the poster, or the text design. Michael Brett, the chief designer, once said: "Try to imagine the audience, the specific situation and the interference factors that affect people's acceptance of information, and think about how to realize empathy through words." Visible text for the importance of advertising design.

Having said that, we can't just talk on paper, and there is no article that can make you become a poster designer immediately after reading it. It is important to clear up our thinking and make continuous progress in practice. Come on ~