In order to ensure that activities are carried out in an orderly and effective manner, it is often necessary to formulate an activity plan in advance. The activity plan is formulated for a certain activity, including specific action implementation details, steps, etc. What are the characteristics of an excellent activity plan? Below is a collection of restaurant opening event planning plans that I have collected. Welcome to share them. Restaurant opening activity planning plan 1
1. Key work arrangements during the trial opening period (25th-30th)
1. Ensure that all staff are in place and familiar with their own operations jobs.
2. Provide intensive training on opening activities for all waiters, especially front desk consultants, and they must understand all the contents of the activities.
3. Make sure that the printing of all leaflets has been completed before the 25th and the distribution phase has begun. (It is recommended that at least 5,000-6,000 leaflets be distributed within three days of opening)
4. Ensure sufficient supply of materials in the kitchen during the opening period, mark materials with particularly large supply and demand, and contact buyers. Available at any time.
5. Check the sanitary conditions in the store, and provide consultation and suggestions to customers who enter the store during the trial period, and strive to gain praise from every customer who consumes during the trial period.
On the evening of 6. On the 31st, it is necessary to check whether all the materials and personnel required for the opening have been arranged properly, whether the flower baskets required for the opening on the second day have been ordered, whether the flower drum team has been contacted, etc. .
2. Three days before the official opening period (March 1-3), promotion strategy execution plan
1. First day of opening:
(1) Confirm that all people invited to participate in the opening ceremony are present, including administrative staff including invitations, as well as relatives and friends who come to congratulate, and be sure to gather more popularity before the opening.
(2) At least two staff members continued to distribute leaflets to passing guests that day.
(3) When the auspicious time comes, the flower drum team will perform a congratulatory performance first, and then lift up a large gong prepared in advance and place it in the center of the door. The general manager or representative will immediately ring the gong and announce : Hot pot restaurant is now officially open. As soon as the gong sounds, the salute should immediately begin. Everyone applauded and congratulated each other and welcomed each other into the store. At this time, the flower drum team continued to play the congratulations.
(4) Afterwards, professional service staff will begin to receive the first batch of guests according to the pre-trained work procedures. The lobby manager (or designated person in charge) must be on site at all times to resolve various emergencies. .
(5) At the opening, the administrative staff must be seated and the leaders of the hot pot city will personally accompany them to eat and toast to thank them for their presence.
(6) Designate a person to be responsible for the lucky family who is responsible for the activity of "Today, we will cover your dinner" and keep detailed records. Because this will be the beginning of the word-of-mouth spread of this hotpot city in the future. Our service is far more important than delivering this meal.
(7) Carefully determine the quota for each table to enjoy discounts, control costs on site, and keep records of gifts.
(8) After closing in the evening, the general manager needs to convene the persons in charge of each link to summarize today's situation, point out the problems with today's business situation, encourage everyone to do better tomorrow, and arrange tomorrow's work properly.
2. The second day of opening (2nd day)
(1) You can enter business immediately when you open the door. According to predictions, there will be more customers rushing in today. If you come to an event with a promotional leaflet, you must be fully prepared in the first three days, and you must not let your popularity drop. The gathering of friends is still very important, but for cost considerations, you no longer need to rely on friends as you do on the first day. Come to gain popularity.
(2) The lucky families participating in today’s “Today, we’ve included your dinner” theme event must also have good service and delicious meals just like yesterday.
(3) Others should be carried out according to normal business procedures, and the lobby manager (or designated person in charge) needs to be ready to solve emergencies at any time on site.
3. The third day of opening (3rd day)
On the third day of opening, continue to distribute leaflets. However, the personnel distributing leaflets today are different from those before. While distributing them, they should tell potential customers passing by: Today is the last day of the lucky draw. You are welcome to visit this special hot pot city for the lucky family draw. To attract more customers and participate in activities.
On this day, you need to give away the gifts for the next day, and be sure to sign the gift and give good feedback after consumption.
For today’s “Today, we’ll cover your dinner” theme event for the lucky families, the general manager needs to come out and take photos with the lucky families, and ask for the guests’ permission to place the photos in the cultural gallery of the hotpot city Or near employee culture.
Within today, all the leaflets for the previous three days must be distributed.
After closing in the evening, conduct a three-day summary to analyze successes and failures and strengthen improvements.
3. Promotion strategy execution plan four days before the official opening (4th to 7th)
1. The fourth day of opening
(1) From Starting today, all flyers will be replaced with the second promotion plan, and people will continue to be sent to continue distribution. (One thing needs to be noted at this moment: when printing the leaflets, the colors of the two leaflets must not be the same, because many customers who got the same leaflet two days ago will throw it away directly, and it is no longer attractive. )
(2) Starting from today, the theme activity "Today, we will cover your dinner" has ended.
2. The fifth, sixth and seventh days of opening
(1) The work flow on the fifth and sixth days basically follows the daily work flow on the fourth day.
(2) On the sixth day, the distribution of leaflets can be reduced depending on the actual situation, but someone still needs to be at the door from time to time to distribute leaflets.
4. Promotion plan
(1) Taking advantage of the warmer weather, you can carry out a large-scale beer delivery. Anyone who comes in to eat hot pot will receive draft beer, and there is no limit. (This one is currently better)
(2) Have a food stall at night.
(3) Vouchers.
(4) You will get back as much as you eat.
(5) You can send a DM single page, and you can send drinks or cash discounts with the single page.
(6) Advertise on group buying websites (cost allowed) to increase visibility. This approach can achieve great results - word-of-mouth publicity.
(7) Cooperate with Hanting Hotel to place flyers in their guest rooms and offer discounts with the vouchers. Restaurant opening event planning plan 2
1. General theme of the event
1. Dream - your dream home!
2. Give you the feeling of going home - dream restaurant
3. You and I build a beautiful home
4. Your home is ours The goal of the construction activity is to let people in Siping know about Dream and have a perceptual understanding of Dream through this activity.
5. Preliminary signboard promotion:
(1) Setting location: Centered on the dream restaurant, on the main roads within 2KM
(2) Setting form: Re-apply for construction. If not allowed, rent existing suitable outdoor media on both sides of the road (such as bus shelter advertising spaces)
(3) Quantity: each At least 5 different copies are required, and ***at least 10 are required
(4) Size and height: It depends on the actual situation. The text should be as large as possible and strive to be eye-catching
( 5) Design requirements: It is required to use the dream restaurant’s standard logo and standard fonts
(6) Time requirements: Set it up 10 days before opening
(7) Purpose: to increase visibility, Arouse curiosity and establish a certain reputation;
2. Opening public relations event planning plan
(1) Theme: Dream Restaurant celebrates your birthday!
(2) Event time: opening day.
(3) Event location: dream restaurant.
(4) Activity Overview: Each of the 30 citizens whose birthdays are celebrated on the opening day of Dream Restaurant will be given a private room. He can invite relatives and friends to the private room for dinner and consumption, and all expenses will be paid by Dream Restaurant on his behalf. .
(5) Event details and precautions:
1) Publish event advertisements:
A. Time: 10 days before opening
B. Media: "Siping Daily", "New Culture News"
C. Page layout: 1/4 page
D. Copy content:
Title ：Dream Restaurant celebrates your birthday!
The first paragraph of the text: Introduction to dream restaurant
The second paragraph of the text: Introduction to your birthday activities - dream restaurant will officially open for business on XX, month XX, XXXX. To celebrate the opening of Dream Restaurant, we specially hold a birthday event for you at Dream Restaurant, offering 30 private rooms for free.
Registration conditions: Anyone who has a birthday on the same day and has a fixed residence in Siping can register to participate
Registration date: from now until XX, XX, every morning 8 a.m. - 6 p.m.
Quota limit: 30 people, first come, first served, while quota is full;
Place: Lobby office on the first floor of dream restaurant
Instructions for registration: Register in person with
your original ID card and household registration book; minors must be accompanied by a guardian; the elderly and infirm must be accompanied by someone.
Other instructions: When entering, you must be neatly dressed, otherwise the organizer has the right to refuse entry; all rights of explanation for this event belong to the dream restaurant.
2) Register and reserve a room first
Registration time: starts on the day after the advertisement is published and ends the day before the opening.
Registration instructions: With the newspaper advertisement of the day and your ID card (or household registration booklet, in case the ID card is fake), go to the dream restaurant to make a reservation in person.
Other conditions for registration: minors should be accompanied by their guardians; the elderly and infirm should be accompanied by their relatives; they must be neatly dressed when dining, otherwise they have the right to refuse to sit.
Recipe restrictions: Select the recipes of the day from one or more limited categories of menus.
Quantity of dishes: Set a total upper limit, such as 2 dishes per person, to avoid waste.
Drink restrictions: Choose from a limited category or categories of drinks.
Handling of unfinished food: Tell them that they can’t finish the food they ordered, and they need to be punished a little, just like eating from a buffet, otherwise they will order randomly.
If the number of people exceeds 30, the system will be on a first-come, first-served basis until capacity is reached. In order to prevent disorder, queue numbers should be prepared and handed out one by one, so that there will be no chaos.
Please note in the advertisement: Dream Restaurant reserves the right to interpret the event; a birthday cake will be given during the event, and a birthday cake-cutting ceremony will be held.
3) On the opening day:
A) Take photos: All guests who have birthdays on the same day take photos with the dream restaurant management representatives (if the photos need to be within a certain range, such as dream If the restaurant uses it, a portrait rights use agreement should be signed with it)
B) Hold a ceremony for the selection and recruitment of the price setter at the Dream restaurant to ask you to set the dish price.
From among the adult guests who attended that day, 30 price clerks will be selected by drawing lots (you will know immediately after drawing), and a letter of appointment will be issued, inviting them to come to the dream restaurant on XX, month XX (Sunday should be selected). Participate in food price evaluation activities.
4) Soft articles: In order to cooperate with this event, try to publish soft articles in the food pages such as "Siping Daily", with the theme of a unique opening ceremony, by reflecting the spiritual civilization of Siping's catering industry A new look to achieve the purpose of promoting the dream restaurant.
3. A series of public relations activities after the opening
(1) - Topic: Please set the price of the dishes at Dream Restaurant!
(1) Event date: a Sunday about 10 days after opening
(2) Event time: 8:00-10:00 am
(3) Activity location: Dream Restaurant
(4) Activity overview: Hire 30 pricekeepers to collectively evaluate the prices of several proposed dish names in several categories
(5) Notarization of the event: 10 days before the opening, you should contact the notary office and agree to notarize the event. The notarization results will be announced in a conspicuous place in the lobby.
(6) Pricekeeper selection:
Selection method one: On the opening day, 30 guests who are willing to participate in the event will be selected by drawing lots;
Selection Method 2: After the opening, 3 guests who come to make purchases will be randomly selected every day (provided the guests are willing and available) to serve as price setters.
(7) Event notice: On the 3rd day after opening, the Dream Restaurant will send out an advertisement asking you to set the vegetable price.
(8) Remuneration for those who participate in setting the vegetable price: X per person Yuan, at the end of the activity, pay in red envelopes and ask them to sign to show that they have received the wages paid by the dream restaurant
(9) The name of the dish that needs to be determined is: chosen by the dream restaurant.
(10) Determination method and process: remove the highest score and the lowest score, and average the score; prepare relevant forms and stationery, and determine the specific process
(11) Notarization: in advance , contact the notary office for the event and obtain its support. The notarization is carried out on-site. After the notarization, the vegetable price tag with the notarization and seal is hung
(12) Post-event publicity: On the second or third day of the event, publish it in the newspaper to announce the result of the vegetable price determination. , thank the notary office and the price clerk, and ask the public to supervise and check the advertisement with the content.
At the same time, an event notice for the Dream restaurant asking you to rate the chef is published.
4. A series of public relations activities after the opening
(2) - Theme: Please rate the chef of Dream Restaurant!
(1) Activity start date: Starting from the second day after the vegetable price evaluation activity
(2) Evaluation method: Starting from the second day after the vegetable price setting activity starts, the evaluation will be conducted every day Each chef randomly selects 5 dishes cooked by him, and asks customers who enjoy the dishes to rate the various quality attributes of the dishes such as taste, color, aroma, shape, etc. (Prepare a scoring registration form for the convenience of guests. For operation, it is best to just tick the box) and ask customers to sign; for customers who participate in the rating, each customer will be given a beautiful souvenir. Collect the daily scores and add them up to get the total score of each chef, so that the ranking can be determined.
(3) Promotion of the event: Relevant slogans and banners must be displayed in the lobby and periphery
(4) Photos of the selection results and process can be posted on the day after the selection or on On the third day, it was published in the newspaper; the newspaper also published a preview of the service activities of Dream Restaurant, asking you to comment on it, and also listed the working standards of the waiters in Dream Restaurant.
5. A series of public relations activities after the opening
(3) - Theme: Please rate the service of Dream Restaurant!
(1) Event start date: the second or third day after the chef evaluation ends, and the first day after the event notice is published.
(2) Selection method:
1) Ask 5 customers to fill in the "Service Staff Rating Form" when paying their bills every day. For the waiters who provide services, according to the dream restaurant The waiters' work standards are graded, and the daily rating sheets are added together to form a total score for each waiter, thereby ranking.
2) Pay attention to balance the number of times each waiter has been rated, and keep it roughly consistent
(3) Give the rated customer a beautiful gift
(4) Event publicity: Relevant slogans and banners must be displayed in the lobby and periphery
(5) The selection results and photos of the process can be published in newspapers on the second or third day after the selection; The newspaper also published a preview of the service activities of Dream Restaurant, asking you to comment.
6. A series of public relations activities after the opening
(4) - Theme: Designated green vegetable plot activities
(1) Activity method: 10 days after the opening, Start looking for nearby farmers, find some ideal ones, sign green vegetable supply contracts with them and take some photos. Then, display these photos in a suitable place in the lobby of Dream Restaurant, especially those with insect eyes.
(2) After the contract is signed, publish the signing status of green vegetables and the meaning of green vegetables in a newspaper; convey the information about the use of green vegetables in Dream Restaurant to the public. 6. Expenditure budget (unit: 10,000 yuan), project signboard publicity, opening public relations, and total public relations and other expenses after the opening.
7. Effect prediction
1. Through early signboard promotion, the public will have a preliminary understanding of the Dream Restaurant.
2. Through opening public relations, give the public a refreshing feeling and leave a deep impression on the public.
3. Through the "fixed vegetable prices" activity, leave a deep impression on the public that vegetable prices are reasonable.
4. Through the "Chef Review" activity, the public will know that Dream Restaurant has excellent chefs.
5. Through the "service evaluation" activity, let customers know about the high-quality service of Dream Restaurant.
6. Through the "Green Vegetable Patch" activity, the concept of green food will be deeply rooted in the hearts of the people, and a good impression of Dream Restaurant as a green restaurant will be formed in the minds of the public. Restaurant opening event planning plan 3
1. Basis for implementing this plan
Xi'an xx has 80 franchise stores nationwide so far. Through the opening of these 80 stores, In practice, this plan is not summarized and formulated based on the consumption habits of different provinces, cities, and regions. The introduction of this plan has also been implemented by many franchise stores, which has proven its feasibility and effectiveness. The XXX store is a franchise store established by the company to expand the XXX market and expand the market. It has a scale of XXX. This plan is formulated based on the situation of the store itself and the characteristics of the environment, humanities and other aspects around the store.
2. Prerequisites for the implementation of this plan
The prerequisite for the implementation of this plan must be that the store is completed (see the red door decoration style for specific decoration style), the facilities are in place and can operate normally (fixed posts , fixed staff), the personnel are in place and can perform their duties, and the relationships between local fire protection, health, industry and commerce, crime, municipal administration, urban management, sanitation, animal husbandry and other units have been coordinated and coordinated. The principle of catering consumption - the principle of nearby consumption.
1. The specific implementation period of this opening plan is from X, month, X, 20XX to X, month, X, 20XX, three days in total.
2. The publicity theme of this opening plan: Eat the famous Chinese hot pot "xx hot pot", which will give you a double surprise (first: opening discounts; second: constant gifts).
3. The items and budget required to implement this plan (see attached table format).
3. Main contents of the plan
(1) Preparatory work before opening
1. The opening preparation committee shall be composed of preparation and guidance personnel from outside the company. The recruitment and training of different personnel, the procurement, debugging, and installation of facilities and equipment, as well as coordinating the relationship with local functional departments, understanding the situation of the local advertising industry, and a series of other related matters related to the later opening are required to be carried out in the execution This program is completed in the first three days.
2. Study and familiarize yourself with the plan with the franchisee*** to ensure the smooth implementation and execution of the plan.
3. The first three days of the official opening will be regarded as the trial operation period, and no advertising or publicity will be done during these three days. They will be mainly used to test the internal operations.
4. When officially determining the opening date, try to avoid opening on weekends.
(2) Create and enhance the atmosphere in the store in the early stage of opening.
1. Napkins, chopstick sets, meal order cards, coupons (meal vouchers), DM orders, POP hanging flags, red door special balloons, special lanterns, old photos, and related items in the auditorium part of the VI image Photos and pictures will be designed and produced by the company for each franchise store and will be implemented under supervision.
2. Store layout: Depending on the actual site conditions of each store, hang POP hanging flags, special lanterns for red doors, and ribbons on the roof beams; hang old photos on the walls, hang old photos, famous paintings, Red door wood carvings, special Chinese knots, pay attention to neatness and quantity.
3. Background music: The restaurant plays some festive music (folk music, classical music, folk songs, etc.), and avoids playing modern popular fast-paced songs and dance music (such as DISCO music, etc.).
4. Employees in the store stand neatly and dress uniformly. During the opening period, employees line up neatly outside the store according to operational requirements (9:00 a.m. and 16:00 p.m.) (routine inspections, corporate slogans, applause , dance practice, business arrangements before class, etc.).
(3) Creation of atmosphere outside the store
1. If the company’s grading requirements for franchise stores are met, there should be a red door statue outside the store.
2. Two red door POP flags are hung above the door.
3. Special lanterns for the red door are hung under the door head, and each lantern is printed with the special font "Red Door".
4. An arch is placed in front of it. The diameter of the arch is determined according to the actual local conditions. The content on the arch is: "Chinese Famous Hot Pot" and "Chongqing Red Gate Hot Pot" national chain XX store grand opening. Next to the arch are placed There is an air column, and two vertical banners are posted on each balloon. The content is: Warmly celebrate the opening of the national chain XXX store of Red Door Hotpot; if you spend 100 yuan or more, you will receive XXX yuan consumption coupons (one positive and one negative).
(1) Hang vertical banners on the exterior walls and try to arrange them in the building where the restaurant is located (the display surface of the building).
1. XXXX unit, congratulations on the grand opening of xx hotpot XXX store.
2. XXXX unit wishes xx hotpot XXX shop a prosperous business.
3. From XXXX unit, I wish xx hotpot XXX shop a prosperous business.
4. From XXXX unit, I wish xx hotpot XXX shop great financial success.
5. From XXXX unit, I wish the xx hotpot XXX store great financial success.
Note: Vertical banners should use red background, yellow characters or white fonts.
6. Find a prominent location to make a banner with the content: Stores across the country celebrate the grand opening of XXX store! Big opening bonus: Eat 100 yuan (dish), get XX yuan (consumption coupon), eat Hongmen hot pot, and keep giving out good gifts. Event time: X month X day, 20XX - X month X day, 20XX year.
Note: Discounts, free dishes, VIP cards or free drinks can also be used. No separate promotional details will be made. The right to interpret the event belongs to the store.
7. There should be at least 20 opening flowers, and they must be real flowers.
8. Lay a red carpet at the door.
9. At the main local intersections, there are mainly roundabouts. There are usually four air floats placed at the entrance and exit of the city. The vertical banner under the air floats reads: Eat Chongqing's famous hot pot - Hongmen Hot Pot, a good gift. The gifts are endless; the opening reward is 100 (dishes) and XX yuan (consumption coupons) will be given, which can be placed repeatedly.
10. Knife flags are placed 200m before and after the store. The flags are printed with "Hongmen Hotpot", "National Green Catering Enterprise", "Chongqing Famous Hotpot" and "China's Excellent Enterprise".
(4) Advertising
1. The media must invest funds for publicity (soft articles + advertisements can be used) at the same time. Such as: TV subtitles, newspapers, etc.
2. To accompany the newspaper, choose a local newspaper with a large circulation to make an accompanying advertisement in the area where the local store is located and the surrounding area. And when selecting subscribers, the time is the day before the opening, the day of the opening, and the second day of the opening.
3. When issuing DM orders, choose areas with large local traffic and high population quality, such as: entrances to large shopping malls, entrances to communities, high-end facades, office rooms, and entrances to government departments. Distribution requirements:
(1) Distribution period: 11:00-12:30; 17:00-18:00. This is mostly the time for office workers to go to and from get off work, and most of them are government and administrative department personnel. Commuting time.
(2) Distribution group: people aged between 20 and 50 years old, who are well-dressed and appear to be financially capable.
(3) The gesture and language of handing out the DM slip: Hold the DM slip with your left hand, bend your waist slightly, and smile, with the polite words "Welcome to Bajiang Hot Pot XX Restaurant", and use the right hand to place the DM slip. delivered to the target audience.
(4) Dress uniformly and wear a belt. You can choose store employees, or temporarily hire nearby college and middle school students.
(5) Note: If the other party does not accept the DM order, do not force it into the other party's hands, and be careful to pick up the DM orders scattered nearby to avoid creating a bad impression. The number is 10,000-20,000 copies per day. , about 30,000-60,000 copies in three days.
(6) Distribution (gift) of advertising balloons: Choose medium and high-end teahouses, bars, and coffee shops, and the number will depend on the situation around the store.
(7) Distribution of advertising napkins: Advertising napkins are distributed during the dining period, that is, between 11:30 and 12:30. The distribution locations are some high-end restaurants next to government and administrative departments. Fast food restaurants, because most of the people inside are government agency personnel after the implementation of the nine-to-five work reform, and senior workers in modern enterprises. At the same time, distribute advertising napkins to storefronts facing the street, but be careful not to place them on other restaurants or noodle stalls.
Note: The DM form attached with the newspaper is in a size of 16K, and the DM form distributed on the street should be distributed with advertising napkins.
(8) Waist Drum Team (or other programs with local people’s style): a square team of 60 people, and two of our welcoming guests are sent to take them away at the front, holding a banner with the content: : “Chongqing Hongmen Hotpot XXX store’s opening reward: if you eat 100 yuan (dishes), you will get XX yuan (consumer coupons) for free.” Another banner reads: "Gifts will continue during the opening period + address + reservation phone number" (you can walk at the end of the queue). The waist drum team is tentatively scheduled to be three, one for each of the three opening days, and the route will be in densely populated areas or main streets; The time is 10:30-13:00 in the morning (DM orders will be issued along the way).
(9) Text message sent: "Eat xx hot pot, give you a double surprise: Warmly celebrate the opening of xx hot pot , reservation phone number XXXXXX.
(10) TV subtitles: You can refer to the text message advertisement content, and add address information, welcome, etc.
(11) Local traffic station. /p>
(5) Opening Promotion Details
(1) If the amount of dishes consumed at a single table is between 50 and 99 yuan, a 50 yuan meal voucher and a red door poker card will be given.
(2) If the amount of the menu for a single table is between 100 and 149 yuan, you will receive a 100 yuan meal voucher and a general poker card, a red door umbrella and a red door cup (ordinary)
(3) If the amount of the menu for a single table is between 150 and 199 yuan, you will receive a 150 yuan meal voucher and a general poker card, a red door umbrella, and a red door cup (ordinary)
( 4) The price of a single table dish is between 200 and 249 yuan, and you will get a 200 yuan meal voucher and a general poker card, a red door umbrella, and two red door cups (ordinary).
And so on. If the customer has a requirement for the number of poker cards, an appropriate amount can be given as a bonus, and so on. Note: The instructions for using the meal vouchers should be clear and do not include alcohol consumption.
Note: 1. Each table will be given a free gift. 1 Hongmen handbag and 1 Hongmen Chinese knot
2. Please refer to the detailed rules for using meal replacement coupons.
3. The right to interpret the event belongs to you. The store.
The following promotion details are available for reference:
1. The free cash coupons are related to the round-trip transportation expenses of the diners.
2. Activities. Diners during the event can drink various tonic wines from Red Door for free.
3. Anyone who dines during the event enjoys a ×× discount.
The significance of this promotion: The activity of eating 100 yuan (dishes) and getting 100 yuan (meal replacement coupons) is actually equivalent to a 25% discount, but it gives the customer the feeling that after eating once, they can eat again for free, which is easier to accept and more attractive. The gift is Gifts can also play a role in local publicity.
(6) Opening Ceremony
If you can invite local celebrities or officials to hold a grand opening ceremony, find a etiquette company to be responsible for it. .
Note: The above is a unified implementation plan, which can be implemented based on the actual situation of the franchise store.