1. The value of free. Nowadays, many industries are providing free experience, free returns and exchanges and other services. Probably only the catering industry has been pursuing the ancient concept of "there is no free lunch in the world".

Many business owners who are preparing to open stores are confident in their products, but are worried about how to find customers.

In fact, free is the best publicity. If you have enough confidence in your product, are you afraid that customers will not come again next time? Currently, many restaurants are opening and launching free products.

2. The core dishes are free and other dishes are charged. In fact, many hot pot and skewers are currently using this model, which is the so-called bottom of the pot is free and the dishes are charged.

There are also many vendors selling stir-fried rice, claiming that the rice is filling, but in fact the core products are free and the dishes are charged.

This model will give people a feeling of taking advantage, and if used well, it can play a role in promoting business.

3. Free dishes drive paid dishes. Choose two dishes from the store that are highly profitable and taste decent, but they are not the best. Generally, there are more cold dishes, which makes customers feel that they can always "get a bargain" when dining in your store.

4. Launch flagship dishes Restaurants must have a flagship dish. The price of this flagship dish should be low but profitable, and the taste should be good. Make this flagship dish a must-order dish when entering the store.

5. In addition to the main dishes, special dishes must also have special dishes. This is one of the indispensable marketing items for restaurants. How to do it? (1) Set up five special dishes and sell them at cost price (2) Recommend dishes and display them at the entrance of the store.

Set up a display board to display the 5 to 10 dishes most ordered by customers.

6. Lucky customers can get free orders. For example, lucky seats are drawn every day in the store. Customers who sit in the designated seats can enjoy free orders or free gifts. Another example is to set a lucky order number every day, and customers who click on this order number can also get free orders.

Enjoy free orders or free gifts.

Another example is how many customers can enjoy the corresponding discounts each day.

7. Free during a specific time. For example, you can enjoy discounts or discounts when dining at designated times every day.

Customers can enjoy free or discounted meals on their birthday.

On specific holidays, we can also offer corresponding discounts to corresponding groups of people, such as children traveling with three people for free on Children’s Day, free for teachers on Teacher’s Day, etc.

8. Use online media to promote 1. Newly opened restaurants can get a 50% discount if customers forward it to WeChat Moments.

2. Meituan Group Buying customers will receive a 10% discount if they praise the product in the comments.

3. If the incoming customer has an Internet celebrity and the customer posts a video on his own Douyin or Kuaishou platform, he can be given a free order.

4. The restaurant owner needs to operate a media platform, such as Douyin, and think of some creative content to shoot a video and upload it.

5. Establish a customer WeChat group and post content including: videos of daily purchases, details of launch activities, daily sales, daily customer flow, and other things that are beneficial to your restaurant.

9. You can use some tricks - hire people to queue up. When many consumers go to food courts or shopping malls to eat, they will feel that if there are so many people to choose from, it must not be too bad, so they will be very happy.

Don’t hesitate to choose the store where there are many people lining up.