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Nestle coffee illustration-how college students enter the illustration market. What problems should I pay attention to when I first enter school, and what is my income?
Who knows the list of the third batch of China college students' art exhibitions? 20 1 1 Online Exhibition of China University Students' Art Works.

The third batch was selected for the final evaluation list.

(full name)

school

selected works

Aishajiang Tursun

Beijing Film Academy

Light, believers

Cao mengsen

Nankai University

Illustrator Gongsun Sheng, illustrator Miroto.

Cendandan

Tianjin university of technology

Youth story and flower rhyme

Chen chunyi

Shenyang Aerospace University

MUJI, Jie Zhong and the 90th Anniversary of the Founding of the Party.

Chen Tiankang

Quanzhou Normal University

(Product Design) Zhan Ji Pulse

Chenyanzhuang

Guangzhou University

Worry, gossip, face

put on

jianghan university

Small rural scenery

Deng bo

Panzhihua university Art Institute

Desire and hope, dance and soul

Ding Haochuan

He 'nan University of Economics and Law Success College

Le Bang Real Estate, Jiudu Technology and Gaomin Media.

Dushan

Nanjing Forestry University

The teapot-shaped creative Mengniu perfectly matches-strawberry and Nestle coffee-a beautiful day begins, and China Mobile Communication-explores the truth.

Duanya

Shenyang chemical engineering university

High-rise escape drop bag

Feng

Yunnan University

leave

Feng Xiao

Yunnan University

Nicola coffee packaging

Qiang Fu

Harbin institute

Hua Dan and leather shoes.

Gianna Gao

Nankai University

Information age

Guan Qixi

Guangxi Arts Institute

hover

He xiaoxin

Zhuhai college of Jilin university

New exhibition area

Qiang Hu

Qiang Hu

Tower series poster

Kam-po Wong

Guangxi Vocational College of Ecological Engineering

Jiaju Ban Shu

Ji Xiaogang

Yang-En University

20 12 China university student art exhibition

age

Chuxiong normal college

Dream I bloom

Jiali hollow carving

Kunming University of Science and Technology (KUST)

Carving and exhibition, folding

Jia Lijun

University of Shanghai for Science and Technology

Still life, reinterpretation, text imprint, old woman

merchant

Kunming University of Science and Technology (KUST)

Cup mark

Jia Yutong

Xi'an University of Architecture and Technology

Untitled, both rigid and flexible

Jiang lizhen

Xi 'an Academy of Fine Arts

Water and the Language of China

Jiang Mei

Guilin university of electronic technology

Server design

Kong Chunyuan

beijing city university

Illustrations (Hope, Nap)

li binbin

Qufu normal university

Nestle coffee safety

Libuyi

Beijing Institute Of Fashion Technology

Future series

Li Chao

Anhui university of finance and economics

Aventure China series, China Mobile series.

Li Cheng

Xi'an University of Architecture and Technology

Building villa 1.2 twisted water pipe

Li feng

Zhejiang Gongshang University

Elegant rhyme, night of hibiscus, Huang Tiao, elegant.

Haiying Li

Earth Tomorrow Series Book Binding

plum

Guangdong Polytechnic Normal University

Harmonious coexistence, complementary symbiosis! China Educational Television Fruit Network-Learning Articles

Li Junxian

Xi 'an Academy of Fine Arts

Jin GUI Fang ge kuo traditional Chinese medicine books group

Ming-Yu Lee

Zhuhai college of Jilin university

Non-toxic sexy series

plum

Sichuan Conservatory of Music Chengdu Academy of Fine Arts

Summer Rain 3.4 Indoor 2.3

Li Shiyuan

Nankai University

In the mirror.

Teng Li

China Academy of Fine Arts Shanghai Design College

wineglass

plum

Yanshan University

Logo design

Li Xin

Jincheng college of Sichuan university

Anti-Fur Teacher's Day-Dedication to Hip Hop Club

Du Limin and others.

Liaocheng university

Small peas by the window, the earth image belt

beam

academy of arts&design,tsinghua university

Loneliness is singing, if love, drama and rhythm.

galaxy of literary talents

The language of autumn, Jialing in May and Solstice in Summer.

Ling rihua

Shantou University

Yearning, lotus root

Liu fangcen

Kunming University of Science and Technology (KUST)

cry out

Liu richun

Huzhou Vocational and Technical College of Zhejiang Province

Animation "Dragon Fight Rabbit"

Liu Xiang

huizhou university

black

Liu Xiao

Qingdao university of science and technology

Eiffel Tower Series

Qiao Hongkui

Nanjing University of Technology

Gold foil application design

a surname

Chuzhou University

War, murals, monsters, design, communication

Quan Feifei

Chuzhou University

We are all small, Yunshan, escape from hell.

Sha Feng Zhu Tianan

Shanghai University

Help Japan, Snow Bridge, Corn in Snow, China Incident.

Su Haifeng

Guangzhou academy of fine arts

Nanshan litchi wine packaging, Yueyang tower cup, flower story scented tea packaging

Su juanman

South China Agricultural University (SCAU)

think

Sun Xi

Tianjin Academy of Fine Arts

Blue and white border, dreamland, Hua Hudie language.

Tang haichuan

Yanshan University

Tibetan mother, invisible time

plum

Yanshan University

Invisible time

Tang Rui

jianghan university

global warming

Tang Zhengdong

panzhihua university

The house in memory

Taofubang

Harbin normal university

90-year-old Shanghai with absolute vodka

stand tall and erect

Shenyang chemical engineering university

Be like a doctor outside.

Mark Wang

Shandong University of Arts and Crafts

face

Jie Wang

Geng Dan College of Beijing University of Technology

Fiber weaving

Wang jieke

guizhou vocational technology college of electronics & information

Shooting series and door gods

Lei Wang

Shenyang Gong Li University

Memories of post-80 s

Wang Mingsheng

Taiyuan University of Technology

The Coincidence of Sunset in Photographic Works and Its Centennial Connotation

Wang shaohuan

Tianjin Academy of Fine Arts

Warm spring, ripple, dusk, morning rest

king

Xi'an University of Architecture and Technology

Small quiet

Wang Shuxin

Shenyang chemical engineering university

Charity interactive donation machine

Wang Yang

Jilin University

Romance under the window

Wayne Wang

Wuhan University of Technology

Heshunchen

Wang Yongjian

dalian university of foreign languages

It is better to teach people to fish than to teach them to fish.

Wang Yuqin

University of Shanghai for Science and Technology

window

Wei Hongyang

Nanchang University

Deciduous leaves return to their roots and refuse shark fin

Wu kequan

qiongzhou university

Home interior design

Nishikawa kiyoshi

Sichuan Academy of Fine Arts

The times we live in, the names, the tapes of many years.

thank

Liaoning university of technology

Shoes-Waterfall. Desert articles, protecting animals (best-selling articles)

Xu jinyu

Beijing University of Technology

Birch forest series, female

Xu Yan

nanjing institute of visual arts

Bird's Nest Packaging Design

Snow Yao

Huazhong normal university (CCNU)

Game, Coexistence and fetters between Man and Nature

Yang Dan

panzhihua university

Lin Jing yanzhu

Yang photo

Traces, images, unfolded bottles,

Yang Ke Zhu Hao

Hubei University Of Technology

Consumption of green, weak green signal

Yang Lili

Southwest University

Zhongshan South, Tibet, Gansu singles, the back hill of Colin Temple, Yongbulakang

Yang Lin

NNU Nanjing normal university

Exhibition Hall, Conceptual Design of Ocean Theme Hotel, Sacrificial Space

Yang Shen

Hebei Normal University

honour

Yang shengxue

Hebei Normal University

"harmony"

Yongdandan

Xinglin College of Nantong University

Youth, fearlessness, dreaming, Yang Wei

Youyou tourist

Waiting for Godot

Yu Xiaoming

Shandong University of Arts and Crafts

Poppy temptation _KENZO product brochure design, Coca-Cola beauty in folk series

Yu Yang

Jilin University

Long island fishing village, harbor, country road, overlooking Songjiang, Songjiang in early autumn

Di Leilei

Xi 'an Academy of Fine Arts

Pay attention to green homes and food safety

Zhang Hesheng

lanzhou city university

And this island.

Iazon

Nankai University

Connotation series

Zhang maobo

Shandong University of Arts and Crafts

Sunrise sea of clouds

Zhang Na

Northwest Normal University

Chinese style series

Shiyu Zhang

Hubei Institute Of Fine Acts

Alleys and scenery

Zhang wansen

Guangdong Vocational College of Science and Technology

Logo design of animation enterprises in Qu Di

Zhang Xiao

Hunan university of technology

Wooden box love

Xue Yao Zhang Yanfen

Huazhong normal university (CCNU)

"White" Pigeon, Solution

Zhang Yanyan

Shanxi University

Purple symbolizes infatuation and memory.

Zhao Lei; Lei (R 1SE member)

Tianjin Academy of Fine Arts

Sunflower, originally from the same root, Yan Songling, childhood.

Zhao Meng

Hebei University

little boy

Zheng ruoxin

Southwest Jiaotong University

positive and negative

Zhou Yanjie

ankang university

breathe

Zhou Zhiying

Guangzhou academy of fine arts

TRIACE bicycles experience shop

bright red

Wuhan Jianghan University

Furniture design of children's electric toothbrush and reunion table and chair

Liu Jie, Zhu Hao

Hubei University Of Technology

The emblem of the 8th Kaifeng Games, the mascot of "ID Group" and the symbol of National Fashion and Creative Center.

bright red

East China University Of Science and Technology

Solar hybrid private car

Zuo Honghui

Shu Da College of Hunan Normal University

A sample of my life.

Wang Keqin

Jilin College of the arts

Female human body, morning glory

Jie Wang

Jilin College of the arts

Fishing and the corner of the farmhouse

How do college students enter the illustration market? What problems should I pay attention to when I first enter school, and what is my income? "In ancient times, an illustrator was very important. He is the spokesman of cultural level and class rule; In modern times, illustrators are very avant-garde. He is a romantic figure who advocates revolutionary ideas and satirizes the shortcomings of the times. In modern times, illustrators are noble. He is a waiter who beautifies life and alleviates contradictions. " Wang Dongsheng, an outstanding illustrator in China, said. Not long ago, in an illustration lecture at Renmin University of China, Wang Dongsheng gave a speech entitled "Happy and Rich Commercial Illustrator". "Illustrators are assistants or clowns, and they are the exchange items when the drama changes. Sometimes, he is the standard-bearer who decides the outcome of the battle. "

"Happiness and abundance" is a true description of the quality of life of minority people in this industry, but it is far from the general living conditions of this professional group. "When the industry rules have not yet been formed, you have already succeeded, and you are the one who makes the rules." There are many gaps left by the illustration industry in China, which is of groundbreaking significance to the practice of every illustrator.

In other words, with the development of modern technology and tools, the prospect of illustration is very broad. Children's book illustrations, commercial advertising illustrations, government regulations and general traffic regulations all need a large number of illustrators. There are also commercial advertisements like now. For example, when a new building begins, many illustrators are needed to do these things on the periphery of the building wall and in the publicity of the building. Illustrations even go out of paper and extend to walls and environments, including science fiction in science and technology, as well as illustrations such as animal and plant specimens and illustrations, which require a wide range of talents.

A netizen named ilughoiu wrote in the Virtual Illustrator Survival Society: "Unfortunately, quite a few illustrators are engaged in pirated processing in some studios and illegal companies. And their level is quite high! Patterns on some paper products (stationery, envelopes, greeting cards, etc.). What we usually see in the market is from their hands. Of course, most of them are plagiarism. Sometimes, how many illustrations can you see in open magazines? Photos are everything! On the bright side, this is a good thing. Because this shows that there is still a lot of room for development in illustration. "

Another netizen Albert said: "I don't think it will be commercial illustrators who starve to death, but artists!" " Many foreign publications use commercial illustrations, which has copyright advantages. With China's emphasis on copyright, I imagine there will be more and more demand for commercial illustrations in China. Commercial illustrator is a very rich and happy career. Because every painting is related to direct reward. "

In any case, commercial illustrators in China are gathering in one direction under the call and organization of some people, and this soon-to-be-formed professional community will become the source of illustration power in China in the future.

Second, the current situation of domestic commercial illustration market

The current situation of domestic commercial illustration industry can be said to be perilous, treading on thin ice!

After the WTO protection period in 2008, our cultural form will face an unprecedented impact, and it is difficult for local illustrations to make a sound. What's more, there are very few people who draw illustrations now. As far as I know, they can't be the pillar of strength; Illustrators from Hongkong, Taiwan Province and Canada have landed on the coast. In a few years, a large number of foreign artists will flood into China for gold. So can we keep our cultural position?

Compared with foreign countries, there are the following deficiencies and areas that need to be improved:

1: The transition between culture and business is too slow.

2. Lack of social awareness.

3. There is no talent reserve.

The division of labor in foreign illustration production is very rich, and illustrators are divided into many aspects according to their own styles and different ideas. Some do illustrations for books and specialize in books; Some specialize in advertising; Some of them specialize in outdoor wall painting. In terms of tools and methods, it has broken the previous illustrations with colors and pens, and the means have been very rich. In other words, illustrators need to master various means and have flexible thinking. Qi Baishi, a great painter in our country, once said a very famous saying: "The beauty of painting lies in similarity and dissimilarity, too similar to internal customs, and not like exciting the world." He means estrangement. If we extend this concept to today, that is to say, between right and wrong, between reasonable and unreasonable, between right and wrong, we always look for a kind of integration in contradiction, and then produce a new thing, that is, freshness.

Through consulting some materials, I learned that the middle and lower levels of China advertising industry are all local advertising companies with small scale, large quantity, few customers and low fees. A large and medium-sized city may set up and close hundreds of such companies every year. Although they also need a lot of illustrations, they often steal existing pictures to deal with this situation because of the shortage of funds. Even if an illustrator is invited to draw specially, due to the limitation of customer budget, it is often impossible to give a generous unit price.

The advertising industry in China is dominated by relatively large multinational companies. Some 4A or similar 4A companies, such as Dentsu, McCann and Lingzhi, are still their initial international customers, such as Nestle Coffee, Intel, Sony and Coca-Cola. In fact, these advertising companies initially landed in the mainland market with the development of their original customers. However, since they occupied the mainland market 10 years ago, various companies have localized, seized local advertisers in the mainland and carved up the largest market share in China.

Initially, the international background of these companies made almost all illustrations monopolized by overseas illustrators. After several years of development, everyone realized the advantages of local illustrators: low price, local painting style, and no geographical distance between work and monitoring. So in recent years, it seems that there are more and more local illustrators, but really important illustrations are still sent to Hong Kong and other places for production.

In terms of price, ordinary illustrators in China charge about several hundred to one thousand yuan/piece, illustrators in Hong Kong or Taiwan Province Province who work in China charge about several thousand to ten thousand yuan/piece, and illustrators who work in Hong Kong charge about ten thousand to tens of thousands/piece. Of course, this price is only suitable for general advertising work and painters who are not as professional as themselves. If it is a special kind of painting and a painter outside the circle, it is another matter. For example, in 1997, Zhide Advertising Company bought an illustration from a local Yangliuqing painter, worth 70,000 yuan, which is definitely beyond the reach of professional illustrators who sell themselves as prostitutes. But this still can't reach the real price of art!

China's advertising industry relies too much on computers and photography. Due to the uncontrollable production level and personal illustration creation, people would rather rent a painting from a gallery company for 3000 yuan and then modify it by computer (usually pasting the product image into the original image) than hire an illustrator at half the price. Therefore, our illustrators are usually just "proposal sketches" painters, who visualize their ideas to facilitate communication with customers. Once the proposal is passed, the next step is photographers and photo rental companies.

In fact, the most profitable job has never been an illustration in the true sense, but a variety of shots of the marriage proposal script "TVSee". Because the demand for proposals is large and the requirements are low. You can draw at least twenty paintings in eight hours every day, and you can get two thousand yuan for each painting 100 yuan. You will definitely get 1 10,000 yuan if you work for a week. But if it is a real illustration for print publishing, the company's requirements will immediately become harsh. According to the ratio of 5000 yuan each, you can draw one every two days, but it will definitely be revised. The initial revision opinions are put forward by the advertising company, and can only be sent to customers for review after the advertising company is satisfied. Of course, customers must also put forward amendments (often inconsistent with the original amendments of advertising companies), and then repeated amendments are painful. 5,000 yuan to complete an illustration often takes a week, and the income plummets!

Nowadays, illustrators no longer earn so much money. Advertising illustrations are likely to become like this. Everyone draws a draft illustration, which doesn't need to be horizontal, but it can make money. Finally, mainland illustrators specially draw things at a cost of 100 yuan a week, and all illustrations at a cost of 30,000 yuan are sent to Hong Kong. Long-term low-level jobs make everyone's creativity unable to keep up with the market, and the price is even less.

However, as animation in China is still developing, it is very likely that a large number of animation talents will emerge in China one day, and so will our illustrators. Wang Dongsheng said: "There will be an illustration craze in 2008 and 20 10, and China needs to make preparations five years in advance. When foreign illustrators enter China, we cannot give up this market. "

Bai Song, the first idol cartoonist in China, introduced Jiujiang people and Tujia people in Jiangxi province whose ancestral home is Chongqing _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ For decades, I have been copying Disney's works and the works of Japanese masters Toriyama Akira and Tsukukita. After graduating from college, I began to write independently.

In addition to animation creation, commercial art planning, easy study, graphic model, actor, program director and so on. Because of his unique star temperament, he was praised by the media and fans as "the first idol cartoonist in China", and his Q comic and watercolor styles in Europe, America and Japan are the best. Tony Rabbit, the first blockbuster video work, has been popularized on the Internet since 2007, and won the "Top Ten Network Animation Images in China" in 2007. In 2008, Tony Culture Communication Co., Ltd. was established in Wuhan High-tech Industrial Zone. His works were adapted and animated, thus becoming the first three cartoonists in China. He is also a disciple of Yin Fengzhen, a famous painter, inventor and Buddhist.

Development history

In July 2003, my friends and I completed the interior design and publicity design of the first flagship store of the famous Japanese tea company "Ridong Black Tea" in China.

In 2004, independently designed the mascot and LOGO design of "Forbes 2008 China list of potential enterprises".

In 2004, in Beijing Siku Culture Development Co., Ltd. _ Weihai City

In 2005, Founder Technology Co., Ltd. created a series of picture books of e-reader "Founder Smart Baby", which were mainly sold to Malaysia.

China's largest supplement, English Weekly, is a special cartoonist.

In 2006, the LOGO and brochure design of the famous Korean contact lens "Hanshibao" were mainly designed.

Education Digest Weekly of the Ministry of Education-the exclusive cartoonist of smart parents.

Invited cartoonist at Hefei International Animation Game Carnival on May 1st, 2007.

In 2007, the mascot designer of Tianjin International Animation and Game Industry Expo invited cartoonists.

In 2007, the first animation art festival in Nanshan District of Shenzhen invited cartoonists.

Beijing Wanying Shi Sheng International Advertising Co., Ltd. _ My account has an ankle pain.

In 2008, Wuhan "May 1st" International Animation Festival invited cartoonists.

Special cartoonist of Beijing Shijingshan Cultural Festival in 2008.

Special cartoonist and mascot designer of Dalian International Animation Festival in 2008.

In 2009, Beijing Blue Harbor invited cartoonist.

In 2009, Beijing Zhongguancun CGOPEN Network Industry Evening and Opening Ceremony invited cartoonists.

In 2009, we mainly designed the mascot "Momo Bug" of the famous "Momo" parent-child table in Taiwan Province.

Interview with China Electronic CG Magazine in Issue 1 in 2009.

In June 2009, the 4th Beijing International Cultural and Creative Industry Expo invited cartoonists in the animation field. _ June+10, 2009, invited to participate in the press conference of the drama "Chinese New Year's Eve 20 10".

From June 5 to 8, 2009, he participated in Zhongguancun Forum of Animation Industry across the Beijing Strait.

20 10 1 Witkey's interview with Medino.

20 10 invited the cartoonist of "Chinese and foreign famous artists" on the hand-drawn board of Hanwang.

In March, 2065438, she was interviewed by Bao Bo Art Network.

20 10 became a judge of 20 10myTino April Fool's Funny PS Contest in March!

20 10 exclusive interview with the famous trend magazine "milk" in the 9th issue.

20 10 invited cartoonist at the 13th Beijing International Science and Technology Industry Expo.

20 10 China telecom "v" bo mascot invited designer.

20 10 LOGO and mascot designer of the 2nd Tianjin International Animation Game Expo (endorsed by Duke Rabbit).

His works were selected into the China Animation and Game Yearbook in 2006 and received by the CEO of Disney Global Publishing Company in China.

His main works include: Tony Rabbit, Little Dinosaur, Duke Rabbit and Little Pickup. _ _ Try your best to wear satin ◎ Try your best to wear straw clothes _ Try your best to wear beans _ Forgive my death _ Forgive my short stamp _ Are you scaring me? There are many categories: Alai welcomes the Olympics, ice and ice sticks, and biochemical men.

Present continuous tense:

At present, he is the head of the animation project, a key project of the 11th Five-Year Plan of China Education Association, the chief image consultant of an investment consulting company in Beijing, and the strategic cooperation cartoonist of the top ten public relations companies in China. It also provides services for many cultural and publishing institutions.

In 20 10, he will turn DUKE_ABBIT _ Abbit (D.R. for short) into a cartoon brand. The first plan is to combine animation with sexy underwear, which will also become the first cartoonist in China to combine animation with adult clothing. As an image ambassador, Duke Rabbit also endorsed the online marketing campaign of renaming "national love teeth day" as "National Oral Health Day" in 2009, and was invited to create illustrations of Nestle's new coffee and Sanyuan milk in 2009; Now, he has joined many famous cartoonists, photographers, supermodels and planners in the industry to create a fashionable cartoon underwear brand in China. 20 10 costume sedan chair belongs to our cartoonist Bai Song, and it belongs to our first cartoon brand. _ _ Bamiyan _ _ has been ranked in the top 12. Since the end of June 20 10, the number of visitors to this blog has exceeded165438+500,000, and the number of visitors has exceeded 4.2 million.

Sina Animation, Tencent Animation, Tom Animation, China Animation Network, China Illustration Network, Beijing Animation Network, Shantou Network, Beijing Animation Network, Animation 10 1 network, China Copyright Network, China Animation Trading Network, Animation Empire, Value China Network, Fuzhou Satellite TV, Tianjin TV Station, Anhui News Network, etc.

This reckless man once said that he should use his life to achieve a goal, that is, his cartoon image can enter Disney one day! Duke rabbit underwear _ duke rabbit _ Abbit