Design and decoration renderings of chain restaurants show the design and decoration renderings of chain restaurants 1
Design and decoration effect of chain catering shops Figure 2
Design and decoration effect of chain catering shops Figure 3
Design and decoration effect of chain catering shops Figure 4
Design and decoration effect of chain catering shops Figure 5
Development trend of chain catering industry. Take the road of high-quality and efficient fast food
With the acceleration of urban life and the improvement of residents' income level, the demand for fast food in society is increasing, and fast food restaurants with high quality, low price and high efficiency will be welcomed by residents. Mr. Qian Xuesen, a famous scientist in China, once suggested that fast food centers should be established in some big cities in China to meet the dietary needs of the masses with high efficiency and low cost, speed up the socialization of housework and promote China's economic development. In fact, there are many restaurants and various catering enterprises all over China, which have achieved good economic benefits by operating fast food business.
Second, pay more attention to the mood and atmosphere of the marketing environment.
Consumers in modern society often have many emotional elements in their consumption, which are easily influenced by the environmental atmosphere. In diet, they don't pay much attention to the taste of food, but they pay great attention to the environment and atmosphere when eating. Need to eat environment? Scene? 、? Emotional? So as to better meet their emotional needs. Therefore, quite a few restaurants have made great efforts in decorating the environment and creating atmosphere, trying to create a variety of unique and attractive emotional appeal. Or novel and chic, or warm and romantic, or quiet and elegant, or lively and exciting, or magnificent, or small and exquisite. Some show urban scenery, while others show rural customs. There are sergeant styles, western styles, and more Chinese and western styles. From the gourmet environment to the romantic names of shops and dishes, when you eat too much, you can set off eternal elegance and warm harmony. There can be some strange ideas inside the restaurant. For example, tulips, red roses, etc. The number of tables used to replace. The signboard at the door during business and preparation makes people feel heartless. What if we use it instead? Our shop opens at nine in the morning. Would you please wait a moment? Please forgive me for closing at ten o'clock this afternoon. See you at nine tomorrow morning? It makes people feel very kind. Therefore, fast food restaurants and some big hotels with good environment are welcomed by people.
Third, people will pay more attention to ecological agriculture, green food and healthy environment.
With people's increasing concern about environmental pollution, ecological balance and their own health, pollution-free and pollution-free green food and health food have been welcomed by consumers. Many catering enterprises have adapted to this requirement, introduced their own health care green recipes, increased health care facilities and created a health care environment.
In recent years, many people of insight at home and abroad have put forward new explanations for the concept of health. Many catering enterprises have also launched a series of promotional measures accordingly. For example, promote healthy recipes and introduce health information (such as providing magazines related to health and sports, or attaching health clubs and yoga classrooms, or showing foreign sports movies and holding workshops on healthy recipes, etc.). ), and provide sanitary facilities (such as setting? Massager? Fitness machine? Oxygen supply? ), provide a healthy environment (such as smoke-free restaurants, etc.). ) to adapt to the changes of people's ideas and requirements.
In recent years, the health care function of medicated diet has been recognized by more and more people. There are more and more medicated restaurants. Vegetables and fruits rich in fiber, pollution-free and nutritious wild vegetables account for an increasing proportion of restaurant dishes, while high-fat and high-protein foods, which used to be the main course and big dish of restaurants, take a secondary position. Because according to scientific analysis, high-fiber food can lower cholesterol, reduce cancer incidence and control blood sugar concentration; However, the wild vegetables that have never been valued by restaurants are safe and reliable because they are delicious, pollution-free, rich in healthy trace elements such as carotene, ascorbic acid and riboflavin, and have good medicinal value. According to the analysis, shepherd's purse in wild vegetables has the functions of harmonizing spleen and promoting diuresis, stopping bleeding and improving eyesight, Lycium barbarum has the functions of nourishing liver and kidney, benefiting essence and strengthening yang, Malantou has the functions of clearing away lung heat, diminishing inflammation, stopping bleeding and cooling blood, and Chrysanthemum brain has the functions of dispersing wind and heat, calming liver and improving eyesight. In Nanjing, wild vegetables have become an important part of the public's dining table, and restaurants have adapted to the changes in consumer demand and introduced a variety of well-made wild vegetables and seasonal vegetables.
Fourth, pay attention to personalized, characteristic and visualized services.
With the improvement of people's living standards, consumer demand will become increasingly personalized, which requires enterprises to pay attention to people's specific requirements, provide targeted services according to specific consumption scenarios, consumption time and consumption objects, and accordingly shape a corporate image that meets customer requirements. For example, lovers' restaurants, fans' restaurants, small station restaurants and divorce restaurants. From the psychological point of view of modern consumers, many people not only consume the commodity itself, but also the reputation of the commodity and the image reflected by the commodity, because the image has certain symbolic value, which can satisfy people's pursuit of status, make people feel proud, or give people a talk or an experience.
Fifth, pay attention to people's emotional life, social activities and other needs.
Emotional life is one of people's basic needs. In recent years, a so-called? Sensational? Our marketing method is to stimulate and mobilize people's emotions through various measures to achieve the purpose of promotion. Many catering enterprises also set up couples' boxes, couples' teahouses, couples' packages, couples' barbecues and other services to promote sales. Or strengthen family reunion, friends gathering, affection between parents and children, affection between brothers and sisters, affection between hometown and classmates. It is necessary to mobilize people's desire for consumption. In the publicity, we also emphasize the characteristics of emotional services and try our best to highlight our own consumption environment suitable for all kinds of emotional life. Eating out market is the foundation of catering industry. One of the important reasons for eating out is that people need to seek a better environment, more thoughtful service, more formal places and more abundant food choices based on entertainment needs, such as weddings, funerals and celebrations, business talks, emotional exchanges and friends gatherings.
According to the Report on the Development Prospect and Investment Forecast of Catering Industry in China, the current development situation of catering industry is very severe. The growth rate of large fast food chain enterprises in the first half of the year remained at around 10%, the expansion plan of new stores accounted for only 20%-30%, and the profit of local fast food brands was less than 8%. The growth rate of dinner-gathering enterprises has obviously slowed down, and enterprises in Guangdong, Hainan, Hunan and other places have even closed down because they are overwhelmed, or rented out or transferred. In addition, the turnover rate of hot pot enterprises in the first half of the year generally reached the lowest in history.
In 2006, the annual retail sales of catering consumption in China exceeded one trillion yuan for the first time, reaching 103455 billion yuan, up 16.4% year-on-year, with a net increase of 1458 billion yuan over the previous year, achieving a double-digit rapid growth 16 years, compared with195 billion yuan in the early days of reform and opening up.
In 2007, the development of catering industry in China reached a new level, with the annual retail sales of 654.38+235.2 billion yuan, an increase of about 2,006.5 billion yuan over the previous year, with a year-on-year growth rate of 1.9%, which was 3 percentage points higher than the same period of last year, accounting for 1.3% of the total retail sales of social consumer goods, driving the rapid and sustainable development of China's catering industry.
In the month of 2008 1- 1 1, the retail sales of accommodation and catering industry nationwide reached 13905. 1 billion yuan, up by 24.9% year-on-year, basically the same as that of the previous year, and the growth rate was 6. 1 percentage point higher than that of the same period of the previous year. 165438+ 10, the national accommodation and catering industry continued to maintain rapid growth, achieving retail sales of1376.6 billion yuan, up 25. 1% year-on-year, with the growth rate accelerating by 3.5 percentage points over the same period of last year, but falling by 6.6% compared with last month.