2. Specifically, it can be divided into three types:
Convenient mass catering market, high-grade catering market and atmosphere catering market. The convenient mass catering market is mass consumption; There are many second-and third-tier cities in the high-end catering market, especially third-tier cities; Ambient catering market is sandwiched between high-end and low-end, mainly some theme restaurants and ambience restaurants.
Catering industry:
(Catering) is a food production and operation industry that provides consumers with all kinds of drinks, food, consumption places and facilities through instant processing, commercial sales and service labor. According to the definition of European and American standard industry classification, catering industry refers to catering service institutions with the purpose of commercial profit. In China, according to the definition in the Notes on the Classification of National Economy Industries, the catering industry refers to the service activities of cooking, preparing and selling food to customers in a certain place for on-site consumption.
Features:
One-time:
The catering service can only be used once and enjoyed on the spot, which means that the service can only be carried out after the guests enter the restaurant, and the service will naturally terminate when the guests leave the restaurant.
Invisible:
The service utility of catering industry is intangible, which is different from tangible products such as fruits and vegetables. Its quality can be judged by its color, size and shape. Catering service can only be evaluated by the personal experience of dining guests after purchasing, consuming and enjoying the service.
Difference:
On the one hand, the difference of catering services means that catering services are completed by catering department staff through physical labor, and each staff member provides different catering services for guests because of their age, gender, personality, quality and education level. On the other hand, the same waiter will have different service attitudes and methods on different occasions, at different times or in the face of different guests.
Frank:
After direct industrial and agricultural products are produced, most of them have to go through multiple circulation links to reach consumers. If the product fails to pass the quality inspection before leaving the factory, it can be reworked. In the store, the products you think are dissatisfied can be ignored, but the catering products are different. Its production, sales and consumption are almost synchronous, so producers and consumers are face-to-face service and face-to-face consumption.