There are two obvious shortcomings in the category of hot pot in catering: first, the homogenization of products is more severe; Second, it is obviously affected by the seasons.

under the influence of these two obvious shortcomings, it is not easy to do a good job in the marketing of a hot pot restaurant. But I suggest you try it from the following aspects:

1. Category segmentation. The same is to make hot pot, but the value provided to customers can be different. Haidilao sells value-added services, and Banu Hot Pot highlights dishes and focuses on hairy belly hot pot. What else is there in the market, such as Fat Sheep Hot Pot, Fat Beef Hot Pot, etc., so I suggest you also find a subdivided category and make it to the extreme.

second, scene marketing. The college entrance examination is coming soon. For candidates, you can get a 5% discount with the admission notice, and 211 or 985 colleges can be exempted from the bill. When friends get together, there will be a discount for more than 5 people. The larger the number, the greater the discount. Some dishes are given away for free at family gatherings. Respect for the elderly, 5% discount for people over 6 years old.

third, fan marketing. Make full use of new media to carry out product innovation crowdsourcing or marketing scheme innovation crowdsourcing. Set a number of first, second and third prizes. The winner of the first prize can become a permanent gold card member, and spending in the store will always be free of charge. The second and third prizes will be given cash rewards and discount rewards, and the number of people can be more, so as to develop their own fans.

fourth, increase the promotion channels. Take-away platforms and various new media should be used to expand publicity. Launch employee publicity, attract relatives and friends around you to have dinner discounts, friends of friends have dinner discounts, and so on.

the above suggestions are for your reference.

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