Soft writing refers to a marketing method that makes consumers understand the concepts set by enterprises through specific concept demands and the way of integrating theory with practice, so as to achieve the publicity effect. To put it simply, soft text is a kind of text advertisement, which may be cleverly inserted into your own advertisement through a press release, an example story, and your experience in using it.

Extended materials

Compared with hard advertisements, the biggest feature of soft advertisements is "softness". When users read a good soft advertisement, they find that it is actually a soft article, but they have to try to click or try the advertised product. The cost of soft advertising is lower than that of hard advertising, but the effect is much better than that of hard advertising.

With the continuous development of soft articles, the types of soft articles have also increased. From the initial news soft articles to the present story soft articles, micro-novels, tips, forum soft articles, blogs and other styles, soft articles have become one of the most powerful marketing methods.

the core content of the article is still a sales proposition "USP", that is, there must be a core selling point, an unforgettable reason enough to generate sales, or "convince people with reason" or "move people with emotion", and the ultimate goal is "sales achievement". Never avoid "literary soft writing" (too rational and unattractive) and "moaning without illness" (lack of interest and sales force).

Reference: Baidu Encyclopedia-Soft Text