The founder of Zhanshiguang is Tan Jian.

Tan Jian, founder of Xiamen Zhanshiguang Catering Management Co., Ltd., has rich experience in catering operations and management, and is committed to continuously promoting Huxiang catering and rice noodle culture.

As a native of Hunan, Tan Jian also possesses the Hunan businessman’s fighting spirit of “bearing hardship, being patient, and being domineering”. He graduated from high school at the age of 18 and left home to study in Fujian. He started his own business while in college, wholesaled betel nuts from Hunan to Fujian, and supplied them to some convenience stores in Zhangzhou city. Through his hard work, he achieved financial freedom as a student while in school.

After graduation, Tan Jian chose to stay and work in Quanzhou. In less than a year, he became the financial director of the company's new project. However, because he was always uneasy with the status quo and missed the food of his hometown of Hunan, Tan Jian resolutely chose to give up his glamorous and respectable job, stepped into the most difficult catering industry, started a new business, and successfully turned the famous Hunan snack brand into a new one. "Black Classics", "Luo Family Stinky Tofu", etc. were introduced to Quanzhou.

The origin of Zhanshiguang

Every Hunanese starts with a bowl of hot rice noodles in the morning. In 2017, Tan Jian found that the rice noodle market in Fujian was relatively blank based on his longing and feelings for the rice noodles in his hometown, so he decided to create his own rice noodle brand. But running a brand and running a store are completely different. After experiencing several failures, Tan Jian used the spirit of refusing to admit defeat to sum up his experience, adjust the model, start again, and finally created the brand "Standing Food".

After more than 2 years of development, there are now more than 100 stores distributed in all 9 prefecture-level cities in Fujian, and it has become the leading brand in the rice noodle industry in Fujian. Zhanshiguang has been exclusively authorized by two inheritors of the intangible cultural heritage of rice noodles. It has won many awards in professional catering competitions and was named "Top 30 Chinese Rice Noodle Catering Brands" by the China Hotel Association in 2021.

Reference for the above content: Baidu Encyclopedia-Xiamen Zhanshiguang Catering Management Co., Ltd.