Now, with the expansion of hardware and system, the types and forms of guidance have more room for expression. Guide pages, default guides, video guides, H5 guides, etc. Can play a role in guiding users to know or use new applications. On the one hand, from the product point of view, the product hopes that users can easily understand the characteristics of the product and reduce the strangeness of the product; On the other hand, from the user's point of view, good guidance in the application can not only make them have a good impression on the application, but also make it easier to retain them. However, no matter what kind of guidance, good guidance can make users have a certain understanding of products and narrow the distance between users and products. By analyzing many well-done guides (here, we mainly discuss the guide in page form and H5 form), we find that everyone's favorite application guides have some commonalities. By summarizing and refining, we can draw the following principles that users like:

Easy to understand

No matter what kind of guidance an APP is, its purpose is to let users use the APP better, just like a caring housekeeper or friend, introduce or teach you to use a new thing, lower the cognitive threshold and explore learning. But if this friend talks too much, you may not remember what he said; And if this friend describes this new thing as "unfathomable" in order to highlight its compulsion, it will probably make you lose interest in learning because you don't understand it. Simple and uncomplicated guidance and easy-to-understand information expression enable users to capture the information we want to convey and understand the function or operation of the APP more easily, such as the following case:

Interface from Dropbox

Dropbox's default boots are my favorite set of boots. When users start to use this application, they will be guided by combining operations on the initial default page (blank page), which greatly avoids the embarrassment of blank pages. Moreover, this guide copy is not a blunt functional explanation, but conveys relevant information through some easy-to-understand sentences and corresponding interesting icons, which makes users feel relaxed in the process of watching and operating, and the overall style of this guide is consistent, which makes people's impression of the product stable and more friendly.

consistency