The arrival of the Beijing Winter Olympics has not only brought the world's attention to Beijing, but also brought about the birth of a top stream, that is, an "ice pier". The heat of ice piers can be described as equal to that of popular stars, even exceeding many, and once there was a phenomenon that "one pier is hard to find". Today, we will talk about the creative secret behind the ice pier.

1. Basic introduction

1. Mascot:

Ice pier is the mascot of the 222 Beijing Winter Olympics. It was designed by Cao Xue and Ping Liu Yun team of Guangzhou Academy of Fine Arts, and was born after layers of screening, re-evaluation and perfection. Ice piers have also become one of the essential elements of the Beijing Winter Olympics and become our postcards.

2. Shape analysis:

The shape of the ice pier is based on our national treasure panda as a whole, with a logo of the Beijing Winter Olympics printed on it, and the whole appearance is wrapped in a crystal clear silica gel shell. The window-opening design makes the head look like a helmet, the outer ring is printed with colorful ice ribbons, and the ice pier with helmet is the feeling of an astronaut as a whole. There is also a red love printed on the palm of your hand.

3. Origin of the name:

At first, the image of Guang Mei in the first edition was Sugar-Coated Berry, and later it was changed to panda. Sugar-Coated Berry is also called "Duner" in Beijing dialect. In order to avoid the difficult pronunciation of Er Hua, it was changed to Dun Dun, which also conforms to the simple and honest image of the panda. The shell of the ice pier is crystal, so taking "ice" as the surname also conforms to the theme of ice and snow in the Winter Olympics, so the name "ice pier" was born.

4. Design concept:

(1) Image concept: The panda image of the ice pier is the most representative animal image of China, which is lively, lovely, honest and honest, and also interprets the concept of harmony between man and nature. The super-energy ice crystal silicone shell also integrates modern technology into it. The ice ribbon with colorful rings represents the track of ice and snow sports, and also symbolizes the new era of 5G. The five colors are also the performance of the five rings, reflecting the background of the Olympics. The love in the palm of your hand also represents our enthusiasm for welcoming people all over the world.

(2) name concept: ice mound mound, "ice" embodies the characteristics of the Winter Olympics and symbolizes purity and tenacity. "Dundun" is thick and solid, and it is very cute to read, which conforms to the image of a giant panda. The ice pier not only embodies the amiable overall image, but also shows the indomitable and inspiring Olympic spirit.

? Second, the creative process

1. Stand out from the crowd: As early as August 8, 218, on the tenth anniversary of the successful hosting of the 28 Beijing Olympic Games, the launching ceremony of the global collection of mascots for the Beijing Winter Olympics and Paralympic Winter Games was held. After 84 days of solicitation, * * * received 5,816 proposals from 35 countries. After voting by various delegates, Sugar-Coated Berry from Guangzhou Academy of Fine Arts finally stood out.

2. Revision stage: Guang Mei team was shortlisted after receiving the notice and entered the final revision stage. Guang Mei's team began to revise their works on the third day of the Lunar New Year. Some people suggested that Sugar-Coated Berry was just a snack after all and could not bear the image of a big country, so they revised the shape. They kept the "ice" and changed the shell of the ice into various animals, such as tigers and elk, which didn't feel good. Finally, they thought of pandas. But in order to distinguish it from other panda mascots, some special elements were added, such as "multicolored ice ribbons". In this way, the general image of the ice pier was born.

3. Details modification: After a series of modifications, the general details and specific image of the ice pier have been determined, but Guangzhou Academy of Fine Arts strives for perfection. In order to show the ice pier in a better image and better integrate the ice and snow elements, they went to Sichuan Giant Panda Nature Reserve to observe their actions on the spot, and also experienced the ice and snow sports themselves. Combining personal experience with my own feelings, I modified some details. In the end, the ice pier was determined and came out.

III. Little-known details

1. The draft was completed on 19th. At that time, on October 1th, 218, the presentation group of the Winter Olympic Organizing Committee came to Guangzhou Academy of Fine Arts to give a presentation, which was the last stop, and the deadline for submission of the draft was less than one month. However, Guang Mei's team was not discouraged. They quickly set up a design team, a small team of only 14 people. In this 19-day period, the Guang Mei team handed in 16 works the day before the deadline, and we can imagine the creative intensity.

2. Guang Mei, who is not optimistic: Just now, we said that the delegation of the Winter Olympics team came to Guangzhou to give a lecture at the last stop, because they didn't place high hopes on the Guang Mei team, because they thought that it would be difficult for Lingnan area, which has never been exposed to snow, to create works. However, the head of Guang Mei's team doesn't think so. He said that compared with people who are used to snow, people who have never been exposed to snow are more imaginative and can express their yearning for it.

3. Behind the ice pier: In addition to the overall shape of the ice pier we just introduced, there is another detail that is easily overlooked, that is, the "skateboard" behind the ice pier. On the back of the ice pier, the place where two hands are linked is actually a creation based on "skateboarding", and the inspiration is also from the creativity of a middle school student. This detail, seemingly casual, is actually full of creativity.

4. Gender mystery: Snow Rongrong and the appearance of Bingdundun, netizens automatically default that Bingdundun is a boy and Snow Rongrong is a girl. However, as everyone knows, ice piers and snow melting have no gender. According to the regulations of the International Olympic Committee, in order to show the equality between men and women, mascots cannot have gender. Moreover, mascots can't talk, so the ice piers we see in various scenes are silent. ? Production of Ice Pier

IV. Production of Ice Pier

After the difficulty of creation, another problem appeared, that is production. How is the ice pier produced by changing it from virtual to physical?

We can divide the ice pier into two parts, the first part is the panda puppet, and the second part is the ice crystal shell. However, the two seemingly simple parts are actually a process of copying.

? The first part: panda doll

(1) initial appearance: panda doll is actually no different from other ordinary dolls. The first step is to make pieces of the puppet first, and make separate pieces of its hands, feet, facial features and other parts. Then, all the pieces were tailor-integrated, and a flat doll without "qi" came out.

(2) Inflate "Qi": After the deflated doll is made, it is inflated. The "Qi" here actually refers to cotton, which is filled with cotton. Let the doll bulge, and all the places become three-dimensional from the plane. Hands and feet are instantly formed. After filling the cotton, sew up the cotton-filled mouth, and a panda doll will be produced.

? The second part: the ice crystal shell

(3) making the mold: the material of the ice crystal shell is actually silica gel, and it reaches the edible level. The silica gel is mixed with a mixer, then cut into materials with appropriate size and thickness and put into a mold. Through the pressurization and vulcanization of the silica gel forming machine, the solid silica gel will be softened and molded. Then after demoulding, a rough mold is finished. (4) Thermal transfer: After the silicone mold is made, the ice ribbon with the characteristics of the ice pier and the logo of the Winter Olympics should be printed. After the location and size of the ice ribbon are determined, the ice ribbon and the Winter Olympics logo are printed with thermal transfer technology. After printing, a complete ice crystal shell is completed, and two large parts are completed. Then the panda doll is artificially put into the ice crystal shell, and an ice pier is born.

? V. Difficulties in production

Although the production of ice piers is divided into two major parts, the test of technology is actually very great, among which there are many difficulties. What are they? 1. Doll innovation: The biggest difference between the ice pier and other plush toys is that the ice pier also has a layer of ice crystal shell. The combination of silicone shell and plush toys greatly increases the difficulty of production, which is not only a great innovation of dolls, but also a big test. 2. Mold making: The first step in making an ice crystal shell is actually to have a mold with a shell, and the mold making is particularly complicated. First of all, we need to model the mold in 3d. Then it is processed by CNC five-axis linkage. The final mold surface needs high-gloss polishing to complete the production of a mold. The overcoming of this complicated process and technology is also one of the difficulties in production. 3. Large-scale production of shells: Just mentioned that it is very difficult to make molds, which indirectly leads to difficulties in large-scale production of shells. The manufactured molds can only make two ice crystal shells at a time, so this speed makes it difficult to carry out large-scale production. If large-scale production is required, the above steps, for example, are repeated many times to make multiple molds, so as to realize one-time mass production of shells. 4. Ice ribbon printing: The ice ribbon of the ice pier is actually printed in five different colors, but it took a month to finalize how to print it. At first, no factory could even print ice ribbons. It is conceivable that the seemingly simple ice ribbon is actually a headache for everyone.

? 5, the ice pier "stand up": the shape of the ice pier is a panda, in addition to the puppet, there is a shell outside, so the two feet can not bear the weight from the upper body. Not only do dolls have to stand alone, but they also have to be able to stand on their feet with their shells on. In order to make the ice pier "stand up", the production team modified it thousands of times, and finally found a suitable balance fulcrum to bear the weight and stand firm.

a simple ice pier is actually modified again and again by the production team, and the technology has been broken again and again, and it has failed again and again, which has made today's ice pier. "One pier is hard to find" is also traceable. ?

the ice pier is thought-provoking

VI. What does the creation and production of the ice pier mean?

The ice pier began in 18 years, from creation to production, and now it is hard to find one pier. What does its creation and production mean?

1. Creative spirit:

Why can Guangzhou Academy of Fine Arts create 16 works in a short period of 19 days, and three of them are in the top ten from more than 5,8 works? I think it is because of their creative spirit of accumulating and accumulating.

Guangzhou Academy of Fine Arts, as one of the earliest fine arts academies, is also the closest to the spring breeze of reform and opening up, so its ideas are also the most open and active. Their creativity gushes like a fountain, and 16 high-yield works are enough to prove it. Moreover, such a big leap from Sugar-Coated Berry to the giant panda is also a pioneer. 14 people, more than 2 trips to Beijing, more than 1 G 3d renderings, more than 5 cartoon images, and thousands of revisions. Isn't this creative spirit worth learning?

Guangdong has also made suggestions for the country many times in design, participated in the planning and design of many large-scale activities, exercised again and again, and grew again and again, and learned from it. This rich experience also makes their technology and creativity perfect. Therefore, Guangzhou Academy of Fine Arts stands out as a result of their creative spirit.

2. Craftsman spirit of Excellence:

If the Guangzhou Art Team embodies the creative spirit of accumulating wealth and accumulating wealth, then the production team contains the craftsman spirit of Excellence.

There are three companies that produce ice piers. These three companies are all "old players". You can find their names in many Olympic Games and sports meetings or the World Expo. Yes, they have already produced many mascots. Why are they qualified for this job again and again, just because they have experience? I think the most important thing is their craftsmanship. Innovative, lean, dedicated and dedicated, they well interpret the basic connotation of craftsman spirit.

innovation: I haven't done it, right? Then do it. It's the first time. It's no big deal. Thus, the combination of silica gel and plush was born.

lean: silica gel in order to prevent children from eating by mistake, food-grade silica gel is specially used; And the use of environmentally friendly PVC and PC materials. In order to create a translucent shell, the ice crystal shell was obtained by repeatedly polishing the mold. This is their delicacy.

focus: in the production process, they need to be very focused. A set of molds can only produce two shells, and they also need to deal with the details on the shells and prevent scratches.

Dedication: When the Winter Olympics catch up with the Spring Festival, the production staff should return to work early and work overtime to produce ice piers. We sincerely admire this dedication.

? 3. Comply with the development and trend of the times:

Looking back at the previous mascots, I dare to ask which one can have the popularity of the ice pier and which one has the unique design of the ice pier?

In the past, mascots were all based on certain animal characteristics, with friendly and good images and brave images, and there was no special highlight. While the ice pier is based on the animal characteristics, it also combines many elements of modernization and science and technology. The ice crystal shell represents the characteristics of ice and snow, and there is also the style of space astronauts in it. Multicolored ice ribbons not only reflect the ice and snow track, but also reflect the high technology of 5 G. The love of Bing Dundun's palm also expresses love and peace. These designs not only reflect the proper characteristics of mascots, but also show our attitude to conform to the development of the times, keep up with the trend of modernization and develop peacefully with the world.

VII. What does the top flow mean?

There is a long line under the line. Japanese journalists are crazy about it, and Britain sells it for 17 pounds. The netizen said in despair that the gap between me and Bingdundun is only one winter Olympic medal away. The reborn me won the top three in the Winter Olympics in order to get an ice pier. This kind of top flow, I think, is definitely not accidental. So what does it mean?

1. The ice pier is successful: it has become the top stream, which can best reflect that we have chosen the right one, our creation is successful, and the creation and aesthetics of Chinese people are recognized. No one sees it without praising it, and no one sees it and doesn't want one. The most direct and obvious embodiment of the top flow is that the ice pier is successful and we are successful.

2. Improvement of national pride: Every foreign friend who gets an ice pier will post it on social platforms saying that it is so cute, and many foreign friends ask their domestic friends to help them buy ice piers. They like the ice pier, and at the same time, our national pride is improved, because we are the creators and producers of the ice pier, and its existence is also because of us, so the top flow also means the improvement of our national pride. Conclusion

"If you don't accumulate steps, you won't reach a thousand miles, and if you don't accumulate small streams, you won't be able to become a river." -Xunzi

Returning to the topic, what is the creative secret contained in the ice pier? I don't think it is a secret.